Commercial Activation Executive

Commercial Activation Executive

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Are you ready to make your mark in the world of Formula 1? At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle, leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track. Everything you see on screen or at an event comes via our passionate and dedicated people, across engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, and communications. We are looking for a Commercial Activation Executive to join our F1 Academy team. This role will support the Commercial Activation Lead and the partnerships team at F1 Academy, as well as serve as a key point of contact for internal stakeholders.

Main Duties And Responsibilities

• Support the end-to-end delivery of partner activations across F1 Academy, including Paddock Club, F1A Paddock, and off-track events.
• Manage operational elements of the F1 Academy Commercial race weekend schedule, including guest lists, ticketing, gifting, liaison with supporting staff, accreditation, and other event-related duties.
• Coordinate driver appearance requests and act as main liaison between the F1 Academy teams, drivers, and commercial partners on race weekends and away from track.
• Manage the F1 Academy show cars, providing quotes and invoicing to partners; manage stakeholders and keep an up-to-date booking calendar.
• Handle stock management and distribution of F1 Academy uniforms.
• Support the Commercial Activation Lead on Discover Your Drive initiatives and build relationships with race promoters.
• Create, develop, and deliver activation proposals, working closely with team members to build creative propositions supporting the series growth.
• Prepare case studies of activations at race weekends and events away from track.
• Work with multiple internal and external stakeholders, including brands and agencies.

About You

• University Degree.
• 1‑3 years’ experience in a similar role at a dynamic organisation supporting a fast‑paced team.
• 1‑3 years experience working with large brands and events (ideally in sports).
• Knowledge within sport/sport business/events.
• Can work simultaneously on multiple projects in different timezones.
• Ability to build strong relationships and maintain regular dialogue with internal stakeholders.
• Ability and willingness to travel.

Benefits

Joining F1 means becoming part of a team that values innovation, collaboration, and personal growth. We offer a dynamic work environment where ideas are heard and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport. As a member of the F1 team, you will be able to access our amazing benefits:

• Private Healthcare scheme
• Dental Care
• 4 x Grand Prix Paddock passes per season
• Enhanced maternity/paternity leave and other family planning policies
• A free staff shuttle service running to and from surrounding train stations near Biggin Hill
• Free healthy snacks in our offices
• Subsidised canteen in Biggin Hill, serving breakfast and lunch
• 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
• Opportunities to develop and request training for your role via our in-house Learning and Development team
• Discount on F1 merchandise
• Discount at F1’s experiences including F1 Arcade and F1 Drive
• Perkbox benefit portal and more

Division

• Commercial

About the Role

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Business Development and Sales
• Industries: Broadcast Media Production and Distribution