Head of Sales - US

Head of Sales - US

Full-Time 72000 - 108000 £ / year (est.) No home office possible
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Form3

At a Glance

  • Tasks: Lead Form3's sales expansion in North America, driving growth and building strategic relationships.
  • Company: Join a cutting-edge tech company revolutionising payments infrastructure.
  • Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
  • Why this job: Shape the future of payments while leading a high-performing sales team.
  • Qualifications: 10+ years in SaaS sales with a proven track record in financial institutions.
  • Other info: Inclusive workplace committed to diversity and equal opportunity.

The predicted salary is between 72000 - 108000 £ per year.

Reporting directly to our Chief Revenue Officer, you will lead Form3’s commercial expansion across North America as we continue our mission to become the world’s leading provider of mission-critical payments infrastructure. You will be responsible for introducing Form3’s platform to leading Financial Institutions, Banks and FinTechs across the US, driving Annual Recurring Revenue (ARR) growth through new customer acquisition and expansion opportunities.

You will lead a high-performing team of Account Executives focused on building pipeline, converting qualified opportunities and delivering sustainable ARR growth:

  • Motivate, coach and scale a high-performing SaaS sales team to drive customer acquisition and ARR growth across the US.
  • Build and manage strategic relationships with Banks, Financial Institutions and FinTechs to position Form3 as a trusted infrastructure and technology partner.
  • Lead Executive-level sales conversations with C-suite decision-makers, collaborating closely with Product, Engineering and Marketing to align customer needs with Form3’s platform capabilities.
  • Design and implement scalable SaaS sales processes, forecasting methodologies, sales disciplines (e.g. MEDDIC) and performance metrics to ensure consistent and predictable ARR growth.
  • Partner with Marketing, Partnerships and Business Development to define and execute go-to-market strategies, improve pipeline velocity and strengthen Form3’s position in the US payments ecosystem.
  • Apply rigorous account planning, market mapping and proposal development processes to support complex enterprise sales cycles.
  • Cultivate large, strategic partnerships that support long-term commercial success and strengthen Form3’s footprint across multiple verticals.

We are looking for an entrepreneurial, data-driven and inspiring SaaS Sales Leader to spearhead Form3’s commercial growth across North America. You will be passionate about building high-performing teams, driving enterprise-scale success and shaping how the world’s leading banks and FinTechs move money.

Essential:

  • 10+ years’ experience leading complex, high-value SaaS sales cycles with Financial Institutions, Banks or FinTechs.
  • A track record of building and leading exceptional SaaS sales teams, scaling performance, developing talent and consistently delivering ARR growth.
  • Fluency in structured sales disciplines (e.g. MEDDIC), account planning and forecasting with precision.
  • Experience selling into large, regulated enterprises with long, strategic deal cycles, with the confidence to lead Executive-level conversations with C-suite stakeholders.
  • A strong grasp of cloud infrastructure, APIs and emerging technologies (such as AI), enabling you to position Form3’s platform as a trusted, scalable solution.
  • Proven ability to develop and nurture long-term, strategic relationships that drive value for both customers and the business.

Desirable:

  • Experience scaling commercial operations in a high-growth start-up or scale-up environment.
  • Deep understanding of the US financial ecosystem and payments infrastructure, including FedNow, Fedwire, TCH RTP and ACH.

Interview Process:

  • Stage 1: Screening Call with Talent Team
  • Stage 2: Interview with CRO
  • Stage 3: Presentation Interview with US Team
  • Stage 4: Leadership Capability Interview with People Team
  • Stage 5: Executive interview with our CEO

We always aim to stick to the above process; however, there may be occasions when an additional interview stage is needed for us to be sure we’re hiring the right person!

Hiring Locations:

We are currently accepting applications from these US states: Connecticut, New York, New Jersey and North Carolina.

About Form3:

Revolutionising the world of payments with our cutting-edge technology and innovative solutions.

Our DEI&B Commitment:

We hire talented people from a variety of backgrounds and experiences and are committed to a work environment based on diversity, open-mindedness and curiosity. We’re united by our company values and we celebrate our unique differences. Our employee lifecycle processes are designed to embrace equal opportunity and prevent discrimination against our people regardless of personal characteristics. It is our strong belief that the more inclusive and belonging we are as a business, the better our work will be. As an inclusive employer, we guarantee to interview all neurodiverse and physically disabled applicants who meet the minimum criteria for this role. We also encourage candidates to notify us of any reasonable adjustments that may be required during the recruitment process.

Head of Sales - US employer: Form3

Form3 is an exceptional employer that champions innovation and growth within the payments technology sector. With a strong commitment to diversity and inclusion, employees are empowered to thrive in a collaborative environment that fosters professional development and encourages entrepreneurial spirit. Located in key US states, Form3 offers a dynamic work culture, competitive benefits, and the opportunity to lead a high-performing sales team at the forefront of transforming financial infrastructure.
Form3

Contact Detail:

Form3 Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sales - US

✨Tip Number 1

Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that applications alone can't.

✨Tip Number 2

Research the company inside out. Know their products, culture, and recent news. This will help you tailor your conversations and show you're genuinely interested in Form3.

✨Tip Number 3

Practice your pitch! Be ready to discuss how your experience aligns with the role. Highlight your successes in SaaS sales and how you can drive ARR growth for Form3.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Form3 team.

We think you need these skills to ace Head of Sales - US

SaaS Sales Leadership
Customer Acquisition
Annual Recurring Revenue (ARR) Growth
Team Motivation and Coaching
Strategic Relationship Management
Executive-Level Sales Conversations
Sales Process Design and Implementation
Account Planning
Forecasting Methodologies
Market Mapping
Proposal Development
Cloud Infrastructure Knowledge
APIs Understanding
Emerging Technologies Awareness
Financial Ecosystem Knowledge

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Sales role. Highlight your experience with SaaS sales, especially in the financial sector, and show how you can drive ARR growth. We want to see how your skills align with our mission!

Showcase Your Leadership Skills: Since you'll be leading a high-performing team, it's crucial to demonstrate your leadership style and successes. Share specific examples of how you've motivated teams and achieved results in previous roles. We love seeing inspiring leaders!

Be Data-Driven: We’re looking for someone who’s not just passionate but also data-driven. Include metrics and achievements that showcase your ability to analyse sales processes and improve performance. Numbers speak volumes, so let them do the talking!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!

How to prepare for a job interview at Form3

✨Know Your SaaS Inside Out

Make sure you have a solid understanding of SaaS sales processes, especially those relevant to the financial sector. Brush up on structured sales disciplines like MEDDIC and be ready to discuss how you've applied these in your previous roles.

✨Build Relationships Before the Interview

Start networking with people in the industry, especially those connected to Form3. Engaging with potential future colleagues or even reaching out to current employees can give you insights into the company culture and expectations.

✨Prepare for Executive-Level Conversations

Since you'll be leading discussions with C-suite decision-makers, practice articulating your value proposition clearly and confidently. Prepare examples of how you've successfully navigated complex sales cycles and built strategic partnerships.

✨Showcase Your Data-Driven Mindset

Be ready to discuss how you've used data to drive sales growth in the past. Highlight specific metrics or KPIs you've improved and how you plan to leverage data to achieve ARR growth at Form3.

Head of Sales - US
Form3
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