Studio Manager in London

Location: West London, W2

Hours: Full-Time; 9:00am – 6:00pm

Salary: £36,000

Incentive/Commission: Yes

Working Hours: 40 hours p/w (minimum) - Includes working one weekend day (Saturday or Sunday) in place of a weekday (to be discussed); Flexibility required for out-of-hours work

Leave: 28 days per annum (incl. Bank Holidays)

About FORM

As one of London’s most premium fitness companies, you’ll have the opportunity to play a pivotal role in the growth, success and expansion of an incredibly dynamic brand, and have a voice in shaping the studio experience. At FORM, we build with purpose. Our team thrives on structure, ownership, and excellence. We currently have two studio locations in West London with further location openings planned for 2027.

Core Values:

• Thoughtful Excellence – Quality is in our DNA; Quality in our coaching, in our environment, and in our member experience. Every detail is designed with purpose. We hold ourselves and our work to uncompromising standards, delivering quality consistently, and raising the bar for everyone around us.
• Community – FORM provides a space where everybody is welcome, supported and inspired to grow, together!
• Purpose – Every action we take is intentional. We focus on what truly matters, creating clarity and momentum in everything we do.

Mission

FORM is more than a place to train – it’s a space designed to support the whole person. Every detail, from coaching to environment, is curated to encourage presence, growth, and connection. We believe that when strength, clarity, and community come together, transformation becomes sustainable and empowering.

The Role

FORM is seeking a driven, highly organised, and people-focused Studio Manager who will oversee the day-to-day running of the studio and act as a key support to the Founders. This role is ideal for someone who thrives in a fast-paced, premium fitness environment, loves working with people, and takes pride in delivering exceptional client experiences. The ideal candidate is equipped with a background in sales and business operations, has a history of fitness management and has exceptional team leadership capabilities. You will be the heartbeat of the studio ensuring smooth operations, motivating the team, maintaining impeccable standards, and actively contributing to business growth.

Key Responsibilities:

• Lead from the Front on Client Experience: Deliver and model exceptional, high-touch customer service on the studio floor.
• Drive Revenue and Membership Growth: Own membership sales, upselling (classes, retail, packages), and retention performance.
• Ensure Flawless Daily Operations: Oversee smooth day-to-day running of the studio, proactively resolving issues before they impact clients.
• Maintain Premium Brand Standards: Keep the studio pristine, welcoming and consistently aligned with brand expectations.
• Build and Lead a High-Performing Team: Manage rotas, cover, onboarding and training; Maintain strong morale and a positive studio culture.
• Own Performance Reporting and Metrics: Track KPIs (sales, retention, utilisation, retail) and present clear weekly business reports.
• Community and Local Partnerships: Build relationships with local businesses and residents to drive awareness and studio growth.
• Oversee Studio Systems and Administration: Manage booking systems (e.g. MBO), payroll submissions, staff hours, and HR coordination.
• Retail and Revenue Optimisation: Manage retail stock, merchandising and presentation to maximise in-studio sales.
• Collaborate on Marketing and Growth Initiatives: Implement campaigns, generate ideas, and feedback client insights to support growth.

What You Will Bring:

• 2+ years of management experience required, ideally in fitness, wellness or hospitality including overseeing all aspects of staff management.
• 2+ years’ experience of proven sales leadership in the health and fitness industry.
• Highly organised, self-motivated, and able to manage multiple priorities and meet deadlines with ease.
• Excellent communication skills (verbal and written) and outstanding client-interfacing skills.
• Passionate about fitness, health, and the boutique studio environment.
• Proactive, driven, ambitious, and comfortable taking initiative.
• A natural leader who enjoys supporting, motivating, and developing others.
• Flexible and dependable, with the ability to step up when needed.
• Commercially minded with strong sales instincts.
• Comfortable working with budgets, payroll, revenue, and forecasting.
• Knowledge of business processes and functions (finance, HR, procurement, operations, etc.)

Apply today with an up-to-date CV and we will be in touch.