At a Glance
- Tasks: Lead CRM marketing strategies and create personalised customer journeys.
- Company: Dynamic health-tech organisation based in Glasgow with a collaborative team.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a vibrant team and help shape the future of health-tech.
- Why this job: Make a real impact on customer engagement and retention in a thriving industry.
- Qualifications: Experience in CRM marketing and strong analytical skills.
The predicted salary is between 44817 - 54777 £ per year.
FORM in Glasgow is seeking an experienced CRM Specialist to own the customer lifecycle marketing for a growing online health-tech organisation. The role is office-based with three to four days per week in the office, and you will work closely with marketing, creative and ecommerce teams to build personalised journeys that boost engagement, retention and customer lifetime value.
You’ll own email/SMS campaigns, design automated journeys, run A/B tests and analyse results to continually improve.
CRM Lifecycle Marketing Lead — Hybrid (3–4 days in-office) in Glasgow employer: FORM
FORM in Glasgow is an exceptional employer that fosters a collaborative and innovative work culture, where you can thrive as a CRM Lifecycle Marketing Lead. With a focus on employee growth, you will have access to continuous learning opportunities and the chance to work alongside talented teams in the dynamic health-tech sector. Enjoy the unique advantage of a hybrid work model that promotes work-life balance while contributing to meaningful projects that enhance customer engagement and retention.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lifecycle Marketing Lead — Hybrid (3–4 days in-office) in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for FORM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like FORM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with FORM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at FORM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Lifecycle Marketing Lead — Hybrid (3–4 days in-office) in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit FORM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of FORM:Show us that you’ve done your homework! In your application, briefly mention what you admire about FORM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at FORM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at FORM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At FORM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
