At a Glance
- Tasks: Lead impactful marketing to drive property recruitment and retention across northern brands.
- Company: Forge Holiday Group, creating unforgettable holiday moments with award-winning brands.
- Benefits: Up to £40,000 salary, 33 days holiday, annual bonus, and remote work options.
- Other info: Diverse workplace that values authenticity and offers excellent career development opportunities.
- Why this job: Make a real impact on regional growth while working in a dynamic, collaborative environment.
- Qualifications: Proven marketing leadership experience and strong communication skills.
The predicted salary is between 28000 - 40000 £ per year.
At Forge Holiday Group, we don’t just do holidays, we create unforgettable moments. With award-winning brands like Forest Holidays and Sykes Holiday Cottages, we’re 1,700+ people strong and powered by four values: One Business One Team, Keep it Simple, Grow & Learn, Sustainable Impact.
We’re looking for a Regional Marketing Manager (North) to supercharge property recruitment and retention across our northern brands: Lakelovers, Lake District Lodge Holidays, Yorkshire Coastal Cottages, and Northumbria Coast & Country Cottages. You’ll lead impactful, ROI-driven marketing that delivers high-quality owner and property leads - shaping local strategy, strengthening brand presence, and driving measurable growth.
What You Need To Know:
- Salary: Up to £40,000 per annum
- Contract: Fixed Term Contract (12 months)
- Location: The role can be based in the Lake District, Yorkshire or Northumbria. Hybrid working is available, remote-first working available for the right candidate, with travel to brand areas as required.
About The Regional Marketing Manager Role:
This role is about more than campaigns, it’s about driving sustainable regional growth. You’ll lead marketing activity to generate high-quality property and owner leads, ensuring the right lead mix to meet business goals. Working closely with property recruitment teams and regional brand stakeholders, you’ll create campaigns with clear, evidence-based ROI. You’ll collaborate with fellow Regional Marketing Managers and Head Office Marketing to share insight, optimise performance, and maximise impact across the North.
What You’ll Do:
- Lead and develop day-to-day regional marketing activity to hit property lead targets.
- Plan, deliver and analyse seasonal and reactive campaigns with clear ROI measurement.
- Monitor acquisition performance and report on funnel metrics and conversion.
- Manage budgets effectively to ensure optimal cost per lead.
- Motivate and develop a high-performing marketing team.
- Oversee social media strategy and strengthen local brand presence.
- Build regional audiences and support events to generate new leads.
- Manage email marketing and owner database activity in line with GDPR.
- Continuously review processes to improve efficiency, performance and compliance.
Who You Are:
An experienced marketing leader who blends creativity with commercial thinking. You’re confident leading teams, managing budgets, and driving performance through data. You build strong relationships with stakeholders, align marketing with business goals, and thrive in a fast-paced, collaborative environment.
Essential Experience:
- Proven team management experience.
- Strong marketing background with measurable results.
- Excellent written and verbal communication skills.
- Commercial mindset with strong problem-solving ability.
- Relationship builder with stakeholder management experience.
- IT literate and quick to learn new systems and tools.
- Experience marketing distinctive brand propositions.
- Self-motivated and comfortable working independently.
- Full driving licence.
Desirable Experience:
- Conflict resolution training or experience.
- Strong knowledge of the Lake District, Yorkshire Coast or Northumbria.
What We Offer:
- Annual bonus scheme linked to company performance.
- 33 days’ holiday (including bank holidays), plus up to 5 extra with long service.
- Birthday day off + 2 volunteering days per year.
- Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay).
- Discounts on stays with our brands + wellbeing offers.
- Health cash plan & life assurance.
- Training & development opportunities.
- 24/7 mental health support.
- On-site gym and parking at Chester HQ (near train station).
- Employee savings scheme + long service awards.
Inclusion & Belonging: We believe our strength comes from diverse perspectives and experiences. We encourage everyone to bring their authentic self to work, and we actively welcome applicants from all backgrounds. If you need adjustments during the recruitment process, our team will be happy to help.
Ready to make your mark? Apply now - or share with someone who’d be a brilliant fit for our next Regional Marketing Manager.
Regional Marketing Manager in Windermere employer: Forge Holiday Group
At Forge Holiday Group, we pride ourselves on being an exceptional employer, offering a vibrant work culture that values collaboration and innovation. With a focus on employee growth, we provide extensive training and development opportunities, alongside a generous benefits package that includes an annual bonus scheme, enhanced parental leave, and 33 days of holiday. Our commitment to sustainability and community engagement, combined with the stunning locations of the Lake District, Yorkshire, and Northumbria, makes this an inspiring place to work for those looking to make a meaningful impact in the holiday industry.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager in Windermere
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local marketing events or join online groups where you can meet potential employers and other marketing enthusiasts. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and successes. This is your chance to demonstrate your creativity and ROI-driven mindset, which is exactly what Forge Holiday Group is looking for.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values and how you can contribute to their mission of creating unforgettable moments. Tailor your answers to reflect how you align with their goals and culture.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Regional Marketing Manager in Windermere
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Regional Marketing Manager role. Highlight your relevant experience in driving marketing strategies and managing teams, as well as any specific achievements that align with our goals at Forge Holiday Group.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for creating unforgettable moments and how your skills can supercharge property recruitment and retention across our northern brands. Keep it engaging and personal!
Showcase Your Data Skills:Since this role is all about ROI-driven marketing, make sure to highlight your experience with data analysis and performance metrics. We want to see how you've used data to drive successful campaigns and achieve measurable growth.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Forge Holiday Group
✨Know Your Brands
Before the interview, dive deep into Forge Holiday Group's brands like Forest Holidays and Sykes Holiday Cottages. Understand their unique selling points and recent campaigns. This will help you demonstrate your knowledge and show how you can contribute to their marketing strategy.
✨Showcase Your ROI Skills
Prepare specific examples of past marketing campaigns you've led that resulted in measurable ROI. Be ready to discuss how you planned, executed, and analysed these campaigns, as this aligns perfectly with what they’re looking for in a Regional Marketing Manager.
✨Emphasise Team Leadership
Since the role involves managing a high-performing marketing team, be prepared to share your experiences in leading teams. Highlight your approach to motivating team members and how you’ve successfully managed budgets and performance in previous roles.
✨Be Data-Driven
Forge Holiday Group values data-driven decision-making. Brush up on key metrics related to acquisition performance and conversion rates. Be ready to discuss how you’ve used data to inform your marketing strategies and improve efficiency in past roles.
