Join Forge Holiday Group as a Senior CRM Executive (Owner)!
We’re looking for a Senior CRM Executive (Owner) to join our CRM team and help build stronger, smarter and more valuable relationships with our holiday homeowners. This is a hands‑on role with real ownership, giving you the opportunity to shape CRM activity across some of our leading holiday brands.
- Up to £33,000 per annum
- 37.5 hours per week, Monday to Friday, 9am–5:30pm
- Reporting to our CRM Manager (Owner)
- Part of our CRM team
What you’ll be doing:
- Own and optimise the Owner CRM calendar and key lifecycle journeys
- Build and deliver campaigns and automated journeys using Klaviyo
- Manage audience segmentation, targeting and campaign quality across multiple brands
- Use data, insight and testing to improve engagement, conversion and retention
- Work closely with Data & Analytics, Marketing and external partners
- Support lead generation activity and campaign delivery with our third‑party agency
- Share learnings and champion best practice across CRM and Regional Marketing
- Deputise for the CRM Manager when required, building your leadership experience
What you’ll bring:
- Strong hands‑on CRM experience, including automated journeys and campaign optimisation
- Experience with an enterprise ESP or marketing automation platform, ideally Klaviyo
- Understanding of multi‑channel marketing, including email, SMS/WhatsApp, mobile apps and direct mail
- Strong data and analytical skills, with experience using insight to improve performance
- Good understanding of email deliverability, consent, preference management and UK GDPR
- Confident stakeholder management and experience working with external agencies or suppliers
Experience in travel, tourism or hospitality, working across multiple brands, B2B or full‑lifecycle sales campaigns is a bonus. HTML/CSS knowledge or experience supporting and mentoring colleagues would also be great.
- 33 days holiday (+ up to 5 extra with long service)
- Option to purchase extra holiday days if you wish
- A day off for your birthday
- Two paid volunteering days per year
- Enhanced Maternity & Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay)
- Hybrid & flexible working
- Health cash plan, wellbeing discounts, and 24/7 mental health support
- Exclusive discounts on holiday stays for you, family, and friends
We’re all about diversity, inclusion, and bringing your authentic self to work. Need adjustments for the recruitment process?
Ready to make your mark? Join Forge Holiday Group and help shape CRM journeys that connect holiday homeowners with some of the UK’s most‑loved holiday brands.
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Senior CRM Executive in Chester employer: Forge Holiday Group
At Forge Holiday Group, we pride ourselves on being an exceptional employer, offering a supportive and inclusive work culture that values personal development and teamwork. Our Chester head office provides a flexible hybrid-working policy, competitive benefits including generous annual leave, and a commitment to employee wellbeing, making it an ideal environment for those looking to grow their careers in finance while contributing to a sustainable impact.
