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- Tasks: Lead and scale ancillary revenue strategies across multiple holiday brands.
- Company: Forge Holiday Group, home to Sykes Holiday Cottages and more.
- Benefits: Competitive salary, leadership role, and opportunity to shape growth.
- Why this job: Make a real impact on revenue and guest experiences in the travel industry.
- Qualifications: Experience in building revenue streams in travel, hospitality, or e-commerce.
- Other info: High-impact role with opportunities for executive influence and career advancement.
The predicted salary is between 43200 - 72000 £ per year.
Ancillary revenue is one of the biggest growth levers in holiday accommodation. At Forge Holiday Group — home to Sykes Holiday Cottages, Forest Holidays, and UKCaravans4Hire — we’re looking for a commercially sharp leader to own and scale our ancillary revenue strategy across brands.
You’ll drive performance across:
- Bike and equipment hire
- Experience add-ons
- Premium check-in services
- Partner-led guest enhancements
You’ll:
- Own revenue per booking growth
- Lead pricing and packaging strategy
- Build high-value commercial partnerships
- Embed monetisation into the digital guest journey
- Influence Executive-level strategy
This is a high-impact leadership role at the intersection of revenue, digital commerce and guest experience. If you’ve built and scaled revenue streams in travel, hospitality or e-commerce — and want to shape growth at group level — we’d love to speak.
Head of Revenue - Ancillary in Chester employer: Forge Holiday Group
Contact Detail:
Forge Holiday Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Revenue - Ancillary in Chester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Forge Holiday Group. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Showcase your expertise! Prepare a presentation or a case study on how you've successfully driven revenue growth in previous roles. This will demonstrate your value and make you stand out.
✨Tip Number 3
Be proactive! Don’t just wait for job openings. Send a message directly to the hiring team at Forge Holiday Group expressing your interest and how you can contribute to their ancillary revenue strategy.
✨Tip Number 4
Stay updated on industry trends! Knowing the latest in travel, hospitality, and e-commerce will help you have informed discussions and show that you're passionate about the role.
We think you need these skills to ace Head of Revenue - Ancillary in Chester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Revenue - Ancillary. Highlight your experience in driving revenue growth and any relevant achievements in travel or e-commerce. We want to see how you can bring value to our brands!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this high-impact leadership role. Share specific examples of how you've successfully scaled revenue streams and built partnerships in the past.
Showcase Your Commercial Acumen: In your application, don’t forget to demonstrate your understanding of pricing strategies and how they can influence revenue per booking. We’re looking for someone who can think commercially and strategically, so let that shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Forge Holiday Group
✨Know Your Numbers
As a candidate for the Head of Revenue - Ancillary role, it's crucial to come prepared with data. Familiarise yourself with key metrics related to ancillary revenue growth in the travel and hospitality sectors. Be ready to discuss how you've driven revenue per booking growth in your previous roles.
✨Showcase Your Strategic Mindset
This position requires a sharp commercial leader. Prepare examples that demonstrate your ability to influence executive-level strategy. Think about times when you've successfully led pricing and packaging strategies or built high-value commercial partnerships, and be ready to share those stories.
✨Understand the Guest Journey
Since this role involves embedding monetisation into the digital guest journey, make sure you can articulate how you've enhanced guest experiences through ancillary services. Discuss any experience you have with integrating upselling techniques into the customer journey.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Prepare to discuss how you would approach challenges like scaling ancillary revenue across multiple brands or responding to market changes. This will show your ability to think on your feet and adapt strategies effectively.