Web Content Writer

Web Content Writer

Chester Entry level 21000 - 30000 £ / year (est.) Home office (partial)
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Forge Holiday Group Ltd

At a Glance

  • Tasks: Craft engaging property descriptions that inspire holiday bookings and enhance search visibility.
  • Company: Dynamic travel company focused on creativity and collaboration.
  • Benefits: Competitive salary, generous holiday allowance, and exclusive travel discounts.
  • Why this job: Join a creative team and develop your skills in digital content and SEO.
  • Qualifications: Strong writing skills, attention to detail, and relevant degree or experience.
  • Other info: Hybrid working model with excellent growth opportunities and a supportive culture.

The predicted salary is between 21000 - 30000 £ per year.

Overview

We\’re looking for a Web Content Writer who is passionate about telling stories and inspiring people to book their next great escape. You\’ll write compelling, search-engine-optimised property descriptions that bring our holiday homes to life, and help them shine in search results. This is a brilliant opportunity for recent grads or early-career marketers who want to build their skills in digital content, SEO, and conversion-focused writing.

Responsibilities

  • Write and update property descriptions that are engaging, accurate, and SEO-friendly
  • Utilise keyword research to optimise listings for organic search visibility
  • Proofread and polish content to ensure clarity and consistency
  • Review customer feedback and ensure listings reflect real guest experiences
  • Collaborate with the wider marketing team to support campaigns and content strategy
  • Use tools like Asana, Tableau, WordPress, Excel, and our in-house CMS to manage and measure your work

Requirements

  • A flair for writing and storytelling
  • Experience with MS Office and a keen eye for detail
  • Ability to work under pressure and meet deadlines
  • A degree in a relevant subject (e.g. English, Journalism, Creative Writing) or equivalent experience
  • A portfolio of creative work or writing samples
  • Bonus points for experience with SEO best practices, Google Analytics, WordPress or other CMS platforms, and a passion for travel and UK destinations!

Role Details

  • Salary – £23,809.50 per annum
  • Location – Hybrid working with 2+ days/week in our Chester HQ
  • Working Hours – 37.5 hours per week, Tuesday to Saturday, 09:00 – 17:30
  • Culture – Creative, collaborative, and full of fresh ideas
  • The Work – Writing that inspires bookings and drives performance
  • Growth – Training, mentoring, and career pathways in digital marketing

Benefits

  • Annual STIP Bonus Scheme – up to 10% of your salary
  • 33 days holiday (incl. bank hols) + extra days for long service
  • Your birthday off
  • 2 paid volunteering days
  • Enhanced Maternity & Paternity leave (24 weeks maternity, 3 weeks paternity at 100% pay)
  • B Corp certified – we care about people & planet
  • Exclusive holiday discounts for you, friends, and family
  • Wellbeing perks, gym access at HQ, health cash plan
  • Hybrid working & on-site parking
  • Training & development to keep you growing

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Web Content Writer employer: Forge Holiday Group Ltd

Join a dynamic team as a Web Content Writer at our Chester HQ, where creativity meets collaboration in a vibrant work culture. We offer extensive training and development opportunities, alongside generous benefits such as a bonus scheme, 33 days of holiday, and exclusive discounts on holidays for you and your loved ones. With a commitment to sustainability and employee wellbeing, we are dedicated to fostering a supportive environment that inspires growth and meaningful contributions.
Forge Holiday Group Ltd

Contact Detail:

Forge Holiday Group Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Web Content Writer

✨Tip Number 1

Get your networking game on! Reach out to people in the industry, attend events, and connect with fellow writers. You never know who might have a lead on that perfect Web Content Writer role.

✨Tip Number 2

Show off your skills! Create a portfolio that highlights your best writing samples, especially those that showcase your storytelling flair and SEO knowledge. This will make you stand out when we’re looking for someone to bring our holiday homes to life.

✨Tip Number 3

Don’t just apply anywhere—apply through our website! Tailor your application to show how your experience aligns with our needs. We love seeing candidates who take the time to understand what we’re all about.

✨Tip Number 4

Prepare for interviews by brushing up on your knowledge of digital content and SEO best practices. Be ready to discuss how you can contribute to our creative and collaborative culture while inspiring bookings with your writing.

We think you need these skills to ace Web Content Writer

Writing Skills
Storytelling
SEO Optimisation
Keyword Research
Proofreading
Content Management Systems (CMS)
Collaboration
Attention to Detail
Time Management
Digital Marketing
Google Analytics
MS Office
Asana
Tableau
WordPress

Some tips for your application 🫡

Show Off Your Writing Skills: This is your chance to shine! Make sure your application showcases your flair for storytelling. Write a cover letter that not only highlights your experience but also reflects your unique voice and passion for travel.

Tailor Your Content: Don’t just send a generic application. Tailor your property descriptions to match our style and the job requirements. Use keywords relevant to the role and show us you understand SEO principles by incorporating them naturally into your writing.

Proofread Like a Pro: Before hitting send, give your application a thorough proofread. We want to see your keen eye for detail in action! Typos and errors can distract from your amazing content, so make sure everything is polished and professional.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at Forge Holiday Group Ltd

✨Show Off Your Storytelling Skills

As a Web Content Writer, your ability to tell engaging stories is key. Prepare examples of your writing that showcase your flair for storytelling and how it can inspire potential guests to book their next holiday.

✨Know Your SEO Basics

Brush up on SEO best practices before the interview. Be ready to discuss how you would use keyword research to optimise property descriptions and improve search visibility. This shows you're not just a writer, but a strategic thinker too!

✨Bring Your Portfolio

Have a portfolio of your creative work or writing samples ready to share. Highlight pieces that demonstrate your ability to write compelling, clear, and accurate content. This will give the interviewers a taste of what you can bring to the table.

✨Familiarise Yourself with Tools

Get comfortable with tools like WordPress, Excel, and any CMS platforms mentioned in the job description. If you can talk about how you've used these tools in past projects, it’ll show you’re prepared and tech-savvy, which is a big plus!

Web Content Writer
Forge Holiday Group Ltd
Location: Chester
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