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- Tasks: Lead impactful marketing to drive property recruitment and retention across northern brands.
- Company: Forge Holiday Group, creating unforgettable holiday moments with award-winning brands.
- Benefits: Up to £40,000 salary, annual bonus, 33 days holiday, and enhanced parental leave.
- Why this job: Make a real impact in a dynamic role while enjoying hybrid working options.
- Qualifications: Proven marketing leadership experience and strong communication skills.
- Other info: Join a diverse team that values inclusion and offers excellent career development.
The predicted salary is between 34000 - 46000 £ per year.
At Forge Holiday Group, we don’t just do holidays, we create unforgettable moments. With award-winning brands like Forest Holidays and Sykes Holiday Cottages, we’re 1,700 people strong and powered by four values: One Business One Team, Keep it Simple, Grow & Learn, Sustainable Impact.
We’re looking for a Regional Marketing Manager (North) to supercharge property recruitment and retention across our northern brands: Lakelovers, Lake District Lodge Holidays, Yorkshire Coastal Cottages, and Northumbria Coast & Country Cottages.
You’ll lead impactful, ROI-driven marketing that delivers high-quality owner and property leads - shaping local strategy, strengthening brand presence, and driving measurable growth.
What You Need To Know:
- Salary: Up to £40,000 per annum
- Contract: Fixed Term Contract (12 months)
- Location: The role can be based in the Lake District, Yorkshire or Northumbria. Hybrid working is available, remote-first working available for the right candidate, with travel to brand areas as required.
About The Regional Marketing Manager Role:
This role is about more than campaigns, it’s about driving sustainable regional growth. You’ll lead marketing activity to generate high-quality property and owner leads, ensuring the right lead mix to meet business goals. Working closely with property recruitment teams and regional brand stakeholders, you’ll create campaigns with clear, evidence-based ROI.
You’ll collaborate with fellow Regional Marketing Managers and Head Office Marketing to share insight, optimise performance, and maximise impact across the North.
What You’ll Do:
- Lead and develop day-to-day regional marketing activity to hit property lead targets.
- Plan, deliver and analyse seasonal and reactive campaigns with clear ROI measurement.
- Monitor acquisition performance and report on funnel metrics and conversion.
- Manage budgets effectively to ensure optimal cost per lead.
- Motivate and develop a high-performing marketing team.
- Oversee social media strategy and strengthen local brand presence.
- Build regional audiences and support events to generate new leads.
- Manage email marketing and owner database activity in line with GDPR.
- Continuously review processes to improve efficiency, performance and compliance.
Who You Are:
An experienced marketing leader who blends creativity with commercial thinking. You’re confident leading teams, managing budgets, and driving performance through data. You build strong relationships with stakeholders, align marketing with business goals, and thrive in a fast-paced, collaborative environment.
Essential Experience:
- Proven team management experience.
- Strong marketing background with measurable results.
- Excellent written and verbal communication skills.
- Commercial mindset with strong problem-solving ability.
- Relationship builder with stakeholder management experience.
- IT literate and quick to learn new systems and tools.
- Experience marketing distinctive brand propositions.
- Self-motivated and comfortable working independently.
- Full driving licence.
Desirable Experience:
- Conflict resolution training or experience.
- Strong knowledge of the Lake District, Yorkshire Coast or Northumbria.
What We Offer:
- Annual bonus scheme linked to company performance.
- 33 days' holiday (including bank holidays), plus up to 5 extra with long service.
- Birthday day off 2 volunteering days per year.
- Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay).
- Discounts on stays with our brands wellbeing offers.
- Health cash plan & life assurance.
- Training & development opportunities.
- 24/7 mental health support.
- On-site gym and parking at Chester HQ (near train station).
- Employee savings scheme long service awards.
Inclusion & Belonging: We believe our strength comes from diverse perspectives and experiences. We encourage everyone to bring their authentic self to work, and we actively welcome applicants from all backgrounds. If you need adjustments during the recruitment process, our team will be happy to help.
Ready to make your mark? Apply now - or share with someone who’d be a brilliant fit for our next Regional Marketing Manager.
Regional Marketing Manager employer: Forge Holiday Group Ltd
Contact Detail:
Forge Holiday Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local marketing events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Regional Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns and their results. This will help you stand out and demonstrate your ability to drive ROI-driven marketing, just like we do at Forge Holiday Group.
✨Tip Number 3
Prepare for interviews by researching Forge Holiday Group and its brands. Understand their values and how you can contribute to driving sustainable regional growth. Tailor your answers to reflect our mission of creating unforgettable moments.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team and making an impact across the North.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Regional Marketing Manager role. Highlight your relevant experience in driving marketing strategies and managing teams, as this will show us you’re the perfect fit for our goals.
Showcase Your Achievements: We love seeing measurable results! Include specific examples of past campaigns you've led that had a clear ROI. This will help us understand how you can contribute to our mission of driving sustainable regional growth.
Be Authentic: Let your personality shine through in your application. We value diverse perspectives and want to see the real you. Share your passion for marketing and how it aligns with our values at Forge Holiday Group.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved.
How to prepare for a job interview at Forge Holiday Group Ltd
✨Know Your Brands
Before the interview, dive deep into Forge Holiday Group's brands like Forest Holidays and Sykes Holiday Cottages. Understand their unique selling points and how they resonate with customers. This knowledge will help you demonstrate your passion for the role and show that you're ready to drive regional growth.
✨Showcase Your Marketing Success
Prepare specific examples of past marketing campaigns you've led that resulted in measurable success. Highlight your ability to generate high-quality leads and how you’ve used data to optimise performance. This will illustrate your ROI-driven mindset, which is crucial for the Regional Marketing Manager position.
✨Emphasise Team Leadership Skills
Since this role involves managing a marketing team, be ready to discuss your leadership style and experiences. Share how you've motivated teams in the past and any strategies you've implemented to enhance performance. This will show that you can lead effectively while aligning with the company's values.
✨Prepare Questions About Growth Strategies
Think of insightful questions regarding the company's current marketing strategies and future growth plans. Asking about how they measure success or what challenges they face in property recruitment will not only show your interest but also your strategic thinking skills, which are essential for this role.