At a Glance
- Tasks: Manage and improve our UK website, combining creativity and data-driven decisions.
- Company: Join Foresters Financial, a purpose-driven organisation with a collaborative culture.
- Benefits: Competitive salary, bonus, flexible working, and generous leave.
- Other info: Supportive team environment with opportunities for learning and growth.
- Why this job: Make a real impact on our website while developing your digital marketing skills.
- Qualifications: Experience with CMS, basic HTML/CSS knowledge, and understanding of SEO.
As part of our Marketing team, you will play an important role in managing and continuously improving our UK website. This is an exciting opportunity for someone who enjoys combining creativity, content management, digital marketing, and data-driven decision making. You will help ensure our website remains accurate, engaging, and effective, supporting campaign delivery, enhancing the user experience, and identifying opportunities to improve performance through insight and analysis. This is a hands-on role that offers variety, collaboration, and the opportunity to develop your digital marketing expertise across website management, content optimisation, analytics, SEO, and emerging digital trends.
What You'll Do
- Website Management
- Manage day-to-day updates to the website, ensuring content is accurate, up to date, and aligned with business priorities.
- Build and edit web pages within our CMS (Sitecore).
- Support improvements to site navigation, content structure, and user journeys.
- Troubleshoot routine website issues and collaborate with developers when required.
- Campaign & Content Support
- Upload and manage website content for marketing campaigns and product updates.
- Create and optimise landing pages to support marketing activity.
- Ensure content follows SEO best practices and brand guidelines.
- Work collaboratively with internal teams to deliver website updates effectively.
- Keep up to date with emerging AI-driven search trends, such as generative search, and support content optimisation to improve visibility.
- Performance & Analysis
- Monitor website performance using tools such as Google Analytics.
- Track key metrics including traffic, engagement, and conversions.
- Identify trends and recommend improvements to content and user experience.
- Support tagging and tracking through Google Tag Manager.
- Assist with performance reporting across the website and online portal, working with relevant teams to deliver meaningful insights.
- SEO & Paid Media Support
- Support SEO activity, including on-page optimisation and content enhancements.
- Assist with PPC landing page creation and performance analysis.
- Collaborate with agencies and internal stakeholders to implement improvements.
- Stakeholder Collaboration
- Act as a key contact for website updates across the business.
- Gather requirements and help prioritise requests alongside the Digital Marketing & Design Manager.
- Work with external partners and agencies to support ongoing website enhancements.
Working Arrangements
This role is based on a 35-hour working week, Monday to Friday, with flexible start times between 8.00am and 9:00am. Following your initial training period, you'll have the flexibility to work from home for up to two days per week.
What We're Looking For
We're interested in hearing from people with a mix of the following skills and experience:
- Experience managing and updating website content within a CMS.
- Basic knowledge of HTML and CSS for making minor content changes.
- Experience using Google Analytics or similar web analytics tools.
- An understanding of SEO principles and best practice.
- The ability to interpret data and identify practical improvements.
- Strong organisational skills and excellent attention to detail.
- Effective communication and collaboration skills.
Why Join Us?
Opportunity to make a visible impact on a key business website. Exposure to a broad range of digital marketing activities, including SEO, analytics, content management, and campaign delivery. Flexible hybrid working arrangements. A supportive and collaborative team environment with opportunities for learning and development.
What We Offer
- Basic salary up to £35,000 per annum
- 7% Discretionary annual bonus, based on individual and company performance (subject to eligibility)
- 25 days’ annual leave plus bank holidays
- Life assurance (based on pensionable earnings)
- Contributory pension scheme (match up to 5% and pay in an additional 5%)
- One day of paid leave each year for charitable or community work
- Workplace health and wellbeing programme
- Healthcare Cash Plan
- Cycle to work Scheme
We recognise that candidates may not meet every requirement listed. If you're excited about this opportunity and believe your skills and experience could add value, we'd encourage you to apply. We are committed to creating an inclusive workplace where everyone feels valued, respected, and able to thrive.
About us
Foresters Financial is not your typical financial services provider. Those who join our purpose-driven organisation enjoy a culture of collaboration, creativity, and mutual respect and are challenged to do their best to make a difference every day. We help everyday families achieve their financial goals and make a lasting difference in their lives and communities.
What we do
We help everyday families achieve their financial goals and make a lasting difference in their lives and communities. We will continue to do this by employing enthusiastic and talented Financial Advisers working across the country and equally talented people to be based at our Head Office in Bromley.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Website Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Foresters Financial and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Foresters Financial are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Foresters Financial on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Foresters Financial. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Website Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Foresters Financial. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Foresters Financial:Show us that you’ve done your homework! In your application, briefly mention what you admire about Foresters Financial’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Foresters Financial
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Foresters Financial will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Foresters Financial, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
