At a Glance
- Tasks: Lead performance marketing campaigns and manage a significant budget across major digital platforms.
- Company: Join Forest, London's sustainable urban mobility app with over 2 million users.
- Benefits: Enjoy free bike rides, 25 days holiday, private medical insurance, and regular social events.
- Other info: Flexible working arrangements available; we celebrate diversity and inclusivity.
- Why this job: Make a real impact in a high-autonomy role while promoting sustainable transport.
- Qualifications: 3-5 years of performance marketing experience and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
About Forest
Forest is London's sustainable urban mobility app with over 2 million registered users. We help Londoners move around the city by bike, and we're growing. We're building a performance marketing function from the ground up, and this is the first dedicated hire to own it.
About the Role
Reporting directly to the CMO, you'll own Forest's paid digital channels end-to-end from strategy to execution, attribution, and optimisation. You'll manage a significant monthly budget across Google, Meta, TikTok, and Apple Search Ads, with clear company targets across acquisition and reactivation. You'll set up our attribution infrastructure, build our audience strategy from scratch using our email database of millions of users, and use AI tools throughout your work to move faster and think smarter. This is a high autonomy, high-impact individual contributor role.
Responsibilities
- Paid Media & Campaign Management: Lead media planning and paid campaign execution across key channels, balancing immediate performance with long-term growth opportunities. Manage a significant monthly paid media budget, hitting company targets across spend efficiency, CAC, and reactivation cost. Use AI tools to generate and test ad copy, headlines, and creative briefs at scale. Identify emerging platforms, formats, and partnerships that could unlock new acquisition channels.
- Attribution & Tracking: Own Branch and paid media tracking infrastructure to ensure accurate attribution across channels, campaigns and outcomes. Build automated reporting that highlights performance trends and anomalies early.
- Audience Strategy: Build sophisticated audience strategies using first-party data, advanced segmentation, lookalikes, reactivation pools and suppression lists. Turn Forest’s email database into high-performing paid audiences across key platforms.
- Growth & Collaboration: Collaborate with design and brand to brief and deliver platform-fit creative assets. Design and run structured growth experiments across the funnel, using AI to accelerate hypothesis generation, test design, and results analysis. Work cross-functionally with CRM, Product, and Ops to align paid campaigns with in-app behaviour, lifecycle stages, and product launches.
Who you are
You come with 3–5 years of hands-on performance marketing experience in a B2C, tech, or mobility environment and have a strong analytical mindset. Proven ability to take ownership of significant paid media budgets and work autonomously within the wider team. Hands-on experience with mobile measurement partners such as AppsFlyer, Adjust, or Branch. Experience with Apple Search Ads and app-install campaign management and AI tools. Comfortable with Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4, and UTM tracking.
Location
We love spending time in the office together, with 4 days a week in our office and 1 day a week working from home. If you require a more flexible working arrangement, please still apply! We're happy to discuss it further with you at the interview stage.
Benefits
- Free Forest bike rides for you and a +1
- 25 days holiday pro rata + bank holidays
- Private medical insurance & cash plan
- Annual personal development budget
- Free lunch on Fridays
- Enhanced parental leave
- Regular social events
- Birthday off
- Childcare salary sacrifice
Equal opportunities
Forest is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not tolerate any form of discrimination, bias, or harassment. If you'd like to share your pronouns, please let us know. If there's any reasonable adjustments we can include to make our application process easier for you (due to disability, neurodiversity or anything else) please let us know so we can support you.
Want to create a greener future with us? Join us, and Let's reForest the world together!
Performance Marketing Specialist employer: Forest
At Forest, we pride ourselves on being a forward-thinking employer that champions sustainability and innovation in urban mobility. With a vibrant work culture that encourages collaboration and creativity, our team enjoys a range of benefits including free bike rides, generous holiday allowances, and a commitment to personal development. As a key player in shaping our performance marketing strategy, you'll have the autonomy to make a significant impact while working in a supportive environment that values diversity and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Get to know the company inside out! Research Forest's mission, values, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common performance marketing questions. Think about your past experiences and how they relate to the role at Forest. Be ready to discuss your strategies for managing budgets and optimising campaigns.
✨Tip Number 4
Don’t forget to showcase your creativity! Bring examples of your previous work, especially any innovative campaigns you've run. Show them how you can think outside the box and contribute to their growth.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Show Your Passion for Performance Marketing:When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see how your experience aligns with our goals at Forest, so share specific examples of campaigns you've managed and the results you've achieved.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your hands-on experience with the tools mentioned in the job description, like Google Ads and Meta Ads Manager, and explain how you've used them to drive growth in previous roles.
Be Data-Driven:Since this role is all about analytics, include metrics and data in your application. Talk about how you've used data to inform your strategies and decisions, and how you’ve optimised campaigns based on performance insights.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Forest!
How to prepare for a job interview at Forest
✨Know Your Numbers
Before the interview, brush up on your performance marketing metrics. Be ready to discuss your experience with managing budgets, CAC, and reactivation costs. Showing that you can talk numbers confidently will impress them!
✨Familiarise Yourself with AI Tools
Since this role involves using AI tools for ad copy and audience strategies, make sure you know a few examples of how you've used AI in your previous roles. Bring specific instances where AI helped you optimise campaigns or improve performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset. Think of examples where you've built automated reporting or identified performance trends. They’ll want to see how you can turn data into actionable insights, so have some stories ready!
✨Collaborative Spirit
This role requires working cross-functionally, so be prepared to discuss how you've collaborated with design, CRM, or product teams in the past. Highlight any successful projects where teamwork led to great results, as this will show you’re a good fit for their culture.
