At a Glance
- Tasks: Lead advertising sales, develop partnerships, and mentor a growing team.
- Company: Join Forest, London's sustainable shared e-bike operator with a mission to promote greener cities.
- Benefits: Enjoy free bike rides, 25 days holiday, private medical insurance, and regular socials.
- Other info: Flexible working options available; we value diversity and inclusivity.
- Why this job: Shape the future of advertising while working with top brands and agencies in a dynamic environment.
- Qualifications: 5-10 years in digital advertising sales and strong agency relationships required.
The predicted salary is between 60000 - 80000 £ per year.
This is a senior advertising sales role responsible for growing Forest’s digital advertising revenue through agency partnerships, direct brand relationships and high-value advertising deals. You’ll lead agency and direct brand sales, develop strategic partnerships, mentor and develop a growing team of Business Development Executives and SDRs, and personally close high-value opportunities. You’ll also work closely with Product and Technology teams, using customer feedback and market insight to evolve Forest’s advertising platform and identify new commercial opportunities.
Revenue Growth
- Own and deliver digital advertising revenue targets, shaping the commercial sales strategy for Forest Ads.
- Lead negotiations and close high-value advertising deals.
- Own Forest's advertising inventory, yield and monetisation strategy to maximise sales revenue and campaign performance.
- Maintain accurate forecasting and pipeline reporting to support planning and growth.
Agency & Brand Relationships
- Generate new business and strengthen relationships with media agencies, planners, buyers, and key brand stakeholders.
- Grow Forest's share of agency media budgets and drive advertising revenue.
- Develop strategic partnerships with leading brands and agencies.
- Represent Forest Ads in the market and help establish it as a leading advertising solution in London.
Team Leadership
- Manage and mentor a growing team, currently two team members with plans to expand significantly.
- Create a high-performance, target-driven sales culture.
- Support the 360 sales cycle, prospecting, pitching and account growth activities.
- Establish clear processes and performance expectations.
Product & Market Development
- Gather feedback from agencies and advertisers to inform product development and commercial sales opportunities.
- Work closely with Product and Technology teams to identify improvements and new opportunities.
- Monitor market trends, competitor activity and emerging advertising technologies.
- Track and analyse key performance metrics, identify trends and make data-driven recommendations to improve campaign performance and client outcomes.
Who you are
- 5 – 10 years of experience in digital advertising, media or adtech sales.
- You already have strong relationships across agencies, media buyers and brand marketing teams.
- Experience leading, developing and mentoring sales teams.
- A natural problem solver who takes ownership, is commercially driven and delivers results.
- Comfortable working in a fast-paced environment, generating new business and motivated by ambitious growth targets.
Bonus but not essential
- Experience with Google Ad Manager, DV360 and other DSPs and SSPs.
- Experience selling location-based media, retail media, adtech, mobile advertising or out-of-home solutions.
- Experience working in a startup or scale-up environment.
Location
We love spending time in the office together, with 4 days a week in our office and 1 day a week working from home. If you require a more flexible working arrangement, please still apply – we’re happy to discuss it further with you at the interview stage.
What You’ll Get In Return
- Free Forest bike rides for you and a +1.
- 25 days holiday pro-rata + bank holidays.
- Private Medical Insurance & Cashplan.
- Annual personal development budget.
- Free lunch on Fridays.
- Enhanced Parental Leave.
- Regular Socials.
- Birthday off.
- Childcare salary sacrifice.
Equal opportunities
Forest is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not tolerate any form of discrimination, bias, or harassment.
Advertising Sales Lead in London employer: Forest
At Forest, we pride ourselves on being a forward-thinking employer that champions sustainability and innovation in the heart of London. Our vibrant work culture fosters collaboration and creativity, offering employees ample opportunities for personal and professional growth, including mentorship and a dedicated development budget. With unique benefits like free bike rides, enhanced parental leave, and regular social events, we ensure our team feels valued and engaged while contributing to a greener future.
