At a Glance
- Tasks: Lead digital advertising growth and mentor a dynamic team in a fast-paced environment.
- Company: Join Forest, London's most sustainable shared e-bike operator, making cities greener.
- Benefits: Enjoy free bike rides, 25 days holiday, private medical insurance, and regular social events.
- Other info: Flexible working arrangements and a commitment to diversity and inclusion.
- Why this job: Make a real impact on urban sustainability while driving innovative advertising solutions.
- Qualifications: 5-10 years in digital advertising with strong agency relationships and team leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
We’re Forest, London’s most sustainable shared e‑bike operator. Using advertising revenue we offer users up to 30 free minutes per ride, helping cities move greener while growing fast. Forest Ads is our in‑house advertising business. Brands sponsor rides through the Forest app, giving riders subsidised travel and connecting advertisers with highly‑engaged London audiences. We partner with Deliveroo, Virgin, Octopus Energy and agencies such as OMD, Havas and WPP, consistently outperforming industry benchmarks.
A bit about the role: Senior commercial lead responsible for growing Forest Ads. You’ll drive agency and brand sales, map strategic partnerships, mentor a growing team of Business Development Executives and SDRs, and personally close high‑value opportunities. Working with Product and Technology teams, you’ll use customer feedback to evolve the advertising platform and uncover new commercial opportunities.
Your key responsibilities include:
- Revenue Growth: Own and deliver digital advertising revenue targets, shaping the commercial strategy for Forest Ads. Lead negotiations and close high‑value advertising deals. Own Forest’s advertising inventory, yield and monetisation strategy to maximise revenue and campaign performance. Maintain accurate forecasting and pipeline reporting to support planning and growth.
- Agency & Brand Relationships: Build and strengthen relationships with media agencies, planners, buyers and key brand stakeholders. Grow Forest’s share of agency media budgets and drive advertising revenue. Develop strategic partnerships with leading brands and agencies. Represent Forest Ads in the market and help establish it as a leading advertising solution in London.
- Team Leadership: Manage and mentor a growing team, currently two team members with plans to expand significantly. Create a high‑performance, target‑driven sales culture. Support prospecting, pitching and account growth activities. Establish clear processes and performance expectations.
- Product & Market Development: Gather feedback from agencies and advertisers to inform product development and commercial opportunities. Work closely with Product and Technology teams to identify improvements and new opportunities. Monitor market trends, competitor activity and emerging advertising technologies. Track and analyse key performance metrics, identify trends and make data‑driven recommendations to improve campaign performance and client outcomes.
Who you are:
- 5–10 years of experience in digital advertising, media or adtech sales.
- Strong relationships across agencies, media buyers and brand marketing teams.
- Experience leading, developing and mentoring sales teams.
- Natural problem solver, commercially driven and results‑oriented.
- Comfortable in a fast‑paced environment and motivated by ambitious growth targets.
Bonus but not essential:
- Experience with Google Ad Manager, DV360 and other DSPs and SSPs.
- Experience selling location‑based media, retail media, adtech, mobile advertising or out‑of‑home solutions.
- Experience working in a startup or scale‑up environment.
Location: Office based in London: four days a week in the office, one day a week working from home. Flexible arrangements can be discussed at interview.
What you’ll get in return:
- Free Forest bike rides and a companion.
- 25 days holiday pro‑rated plus public holidays.
- Private medical insurance and cash plan.
- Annual personal development budget.
- Free lunch on Fridays.
- Enhanced parental leave.
- Regular social events.
- Birthday off.
- Childcare salary sacrifice.
Equal opportunities: Forest is an equal opportunity employer, celebrating diversity and committed to an inclusive environment for all employees. We do not tolerate discrimination, bias or harassment. If you require reasonable adjustments to the application process due to disability or neurodiversity, please let us know.
Join us: Want to create a greener future with us? Join us and help reforest the world together.
Digital Advertising Lead Business Development · London - Moorgate · employer: Forest
At Forest, we pride ourselves on being London's most sustainable shared e-bike operator, offering a vibrant work culture that champions innovation and growth. As a Digital Advertising Lead, you'll enjoy a supportive environment with ample opportunities for professional development, competitive benefits including private medical insurance and generous holiday allowances, and the chance to make a meaningful impact in promoting greener urban transport solutions. Join us in our mission to create a more sustainable future while enjoying perks like free bike rides and regular social events.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Advertising Lead Business Development · London - Moorgate ·
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in digital advertising where creativity and results matter.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their values, and be ready to discuss how your experience aligns with their goals. Practice common interview questions and think of examples that demonstrate your problem-solving skills.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Forest. Tailor your application to highlight how you can contribute to our mission of creating a greener future while driving revenue growth in digital advertising.
We think you need these skills to ace Digital Advertising Lead Business Development · London - Moorgate ·
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Advertising Lead. Highlight your experience in digital advertising and any relevant achievements that align with our goals at Forest Ads.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about sustainable advertising and how your skills can help us grow Forest Ads. Be genuine and let your personality come through.
Showcase Your Achievements:When detailing your past roles, focus on quantifiable results. Did you exceed sales targets? Build strong agency relationships? We love numbers, so show us how you've made an impact in your previous positions!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Forest
✨Know Your Stuff
Before the interview, dive deep into Forest's mission and values. Understand how their advertising model works and be ready to discuss how your experience aligns with their goals. This shows genuine interest and helps you stand out.
✨Showcase Your Relationships
Since building relationships is key for this role, come prepared with examples of how you've successfully managed agency and brand partnerships in the past. Highlight specific achievements that demonstrate your ability to drive revenue growth.
✨Be a Problem Solver
Prepare to discuss challenges you've faced in previous roles and how you overcame them. Forest is looking for someone who can navigate a fast-paced environment, so showcasing your problem-solving skills will resonate well with the interviewers.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about Forest Ads' future plans or how they measure success. This not only shows your enthusiasm but also gives you a chance to assess if the company is the right fit for you.
