At a Glance
- Tasks: Lead advertising sales and grow revenue through agency partnerships and brand relationships.
- Company: Join Forest, London's sustainable shared e-bike operator, bridging affordability and eco-friendliness.
- Benefits: Enjoy free bike rides, 25 days holiday, private medical insurance, and regular socials.
- Other info: Flexible working options available; we value diversity and inclusivity.
- Why this job: Shape the future of advertising while working with top brands in a fast-paced environment.
- Qualifications: 5-10 years in digital advertising sales with strong agency relationships and team leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
This is a senior advertising sales role responsible for growing Forest’s digital advertising revenue through agency partnerships, direct brand relationships and high-value advertising deals. You’ll lead agency and direct brand sales, develop strategic partnerships, mentor and develop a growing team of Business Development Executives and SDRs, and personally close high-value opportunities. You’ll also work closely with Product and Technology teams, using customer feedback and market insight to evolve Forest’s advertising platform and identify new commercial opportunities.
Revenue Growth
- Own and deliver digital advertising revenue targets, shaping the commercial sales strategy for Forest Ads.
- Lead negotiations and close high-value advertising deals.
- Own Forest's advertising inventory, yield and monetisation strategy to maximise sales revenue and campaign performance.
- Maintain accurate forecasting and pipeline reporting to support planning and growth.
Agency & Brand Relationships
- Generate new business and strengthen relationships with media agencies, planners, buyers, and key brand stakeholders.
- Grow Forest's share of agency media budgets and drive advertising revenue.
- Develop strategic partnerships with leading brands and agencies.
- Represent Forest Ads in the market and help establish it as a leading advertising solution in London.
Team Leadership
- Manage and mentor a growing team, currently two team members with plans to expand significantly.
- Create a high-performance, target-driven sales culture.
- Support the 360 sales cycle, prospecting, pitching and account growth activities.
- Establish clear processes and performance expectations.
Product & Market Development
- Gather feedback from agencies and advertisers to inform product development and commercial sales opportunities.
- Work closely with Product and Technology teams to identify improvements and new opportunities.
- Monitor market trends, competitor activity and emerging advertising technologies.
- Track and analyse key performance metrics, identify trends and make data-driven recommendations to improve campaign performance and client outcomes.
Who you are
- 5 – 10 years of experience in digital advertising, media or adtech sales.
- You already have strong relationships across agencies, media buyers and brand marketing teams.
- Experience leading, developing and mentoring sales teams.
- A natural problem solver who takes ownership, is commercially driven and delivers results.
- Comfortable working in a fast-paced environment, generating new business and motivated by ambitious growth targets.
Bonus but not essential
- Experience with Google Ad Manager, DV360 and other DSPs and SSPs.
- Experience selling location-based media, retail media, adtech, mobile advertising or out-of-home solutions.
- Experience working in a startup or scale-up environment.
Location
We love spending time in the office together, with 4 days a week in our office and 1 day a week working from home. If you require a more flexible working arrangement, please still apply – we’re happy to discuss it further with you at the interview stage.
What You’ll Get In Return
- Free Forest bike rides for you and a +1.
- 25 days holiday pro-rata + bank holidays.
- Private Medical Insurance & Cashplan.
- Annual personal development budget.
- Free lunch on Fridays.
- Enhanced Parental Leave.
- Regular Socials.
- Birthday off.
- Childcare salary sacrifice.
Equal opportunities
Forest is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not tolerate any form of discrimination, bias, or harassment. If you’d like to share your pronouns, please let us know. If there’s any reasonable adjustments we can include to make our application process easier for you (due to disability, neurodiversity or anything else) please let us know so we can support you.
Advertising Sales Lead employer: Forest
At Forest, we pride ourselves on being a forward-thinking employer that champions sustainability and innovation in the advertising space. Our vibrant work culture fosters collaboration and creativity, offering employees ample opportunities for personal and professional growth, including mentorship and development within a supportive team environment. With unique benefits like free bike rides, generous holiday allowances, and a commitment to inclusivity, we ensure our team members feel valued and empowered as they contribute to our mission of greener urban mobility.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising Sales Lead
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Advertising Sales Lead at Forest, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Forest. Tailor your message to explain why you’re drawn to them and how you can contribute as a Advertising Sales Lead. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Advertising Sales Lead
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Forest:When writing your cover letter, make sure to tailor your message specifically for Forest. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Forest
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Forest that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Forest that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Forest’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
