At a Glance
- Tasks: Lead marketing strategy and drive customer acquisition in a high-growth environment.
- Company: Dynamic, PE-backed organisation with rapid scaling opportunities.
- Benefits: Competitive salary, equity options, and a chance to shape the future.
- Other info: Opportunity to work closely with senior stakeholders and scale a high-performing team.
- Why this job: Join a fast-paced team and make a significant impact on growth.
- Qualifications: Strong B2C experience and proven success in digital marketing required.
The predicted salary is between 90000 - 110000 £ per year.
Fantastic board level position to lead Marketing strategy in a high growth, PE backed organisation.
A fantastic, high growth business who are scaling rapidly and have a fantastic career opportunity.
As the Chief Marketing Officer, the responsibilities will include:
- Define and execute a commercially focused strategy aligned to ambitious growth targets
- Lead and evolve a multi-channel, digitally-led function
- Drive B2C customer acquisition, retention, and lifetime value through data-led decision making
- Create market leading customer journey and experience
- Optimise digital performance across paid, owned, and e-commerce channels
- Build scalable processes, performance metrics, and reporting aligned to PE expectations
- Partner closely with sales and product teams to create a joined-up revenue engine
- Coach and scale a high performing team
The successful Chief Marketing Officer should be a highly commercial, hands-on leader with the ability to operate at both strategic and execution level. You will bring:
- Strong B2C experience (essential), with proven success in digital and e-commerce environments
- A track record of driving growth through performance marketing, conversion optimisation, and customer journey management
- Experience working in private equity-backed or high-growth environments, with an understanding of pace, accountability, and investor expectations
- Exposure to board-level engagement and the ability to operate credibly with senior stakeholders
- Experience building or scaling teams within SME / mid-sized businesses
- A data-driven mindset with strong commercial acumen
- Must be able to commute 2-3 days a week to Harrogate
- Experience within education, technology or digital platforms would be advantageous.
A competitive base package with equity.
Type: Full-time Contract type: Permanent
Chief Marketing Officer in Harrogate employer: Forest Lane
At Forest Lane, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through tailored development programmes and opportunities for advancement within our rapidly expanding, data-driven environment. Located in a vibrant area, we offer competitive benefits and a collaborative atmosphere that empowers our team to drive meaningful impact in the D2C space.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer in Harrogate
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forest Lane and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forest Lane are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forest Lane on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forest Lane. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Chief Marketing Officer in Harrogate
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forest Lane. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forest Lane:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forest Lane’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forest Lane
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forest Lane will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forest Lane, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
