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For Companies At a Glance
- Tasks: Lead high-value client relationships and drive impactful influencer campaigns.
- Company: Join a dynamic London-based agency at the forefront of cultural marketing.
- Benefits: Competitive salary, growth opportunities, and a culture that values creativity and impact.
- Why this job: Shape the future of an ambitious agency while working on exciting, culturally relevant projects.
- Qualifications: Extensive experience in influencer or cultural marketing and strong leadership skills.
- Other info: Be part of a collaborative team that champions creativity and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
About Forest Colard
Forest Colard is a London-based influencer and cultural marketing agency operating at the intersection of culture, creativity and commercial impact. Since launching in 2020, we’ve delivered talent-led campaigns for brands including L’Oréal Paris, Red Bull, Sony, Puma, Penhaligon’s and Caffè Nero, helping them connect with audiences through creators, culture and storytelling that cuts through. We specialise in influencer, creator and celebrity-led campaigns, blending strategy, taste and execution to drive real results. Our approach is culture-first, commercially sharp and creatively bold. We are an entrepreneurial, ambitious agency where people are trusted, ideas are valued and impact matters.
The Opportunity
We’re looking for an experienced and commercially driven Business Director / Senior Account Director to join Forest Colard at a pivotal moment of growth. This is a senior leadership role for someone who can operate as a trusted client partner, commercial lead and strategic voice across the agency. You’ll oversee a portfolio of key accounts, lead senior client relationships and play a central role in driving new business and organic growth. As a strategic consultant to clients and a close partner to the CEO, you’ll ensure work is culturally relevant, strategically sound and commercially effective, while helping shape the future direction of the agency. You’ll have meaningful influence over client strategy, revenue growth, pitching, team development and agency culture, with the opportunity to leave a real mark on the business as it scales.
About You
You’re a senior, confident leader with a strong background in influencer, social or cultural marketing. You’re trusted by clients, respected by teams and motivated by building strong partnerships and standout work. You’re commercially sharp, culturally fluent and comfortable operating in a lean, founder-led environment where thinking and doing go hand in hand. You enjoy winning work, growing accounts and pushing ideas further without losing sight of quality or craft. You lead with clarity, optimism and accountability, and know how to balance client needs with agency ambition.
What You’ll Bring
- Extensive experience in senior account leadership roles within influencer, social or cultural marketing agencies
- A proven track record of managing senior client relationships and driving account growth
- Experience leading pitches, proposals and commercial negotiations
- Strong understanding of influencer, creator and talent-led marketing ecosystems
- Confidence managing budgets, scopes and profitability
- Strategic thinking paired with hands-on execution
- Excellent communication and presentation skills, with senior stakeholder presence
- Strong commercial instinct and growth mindset
- Passion for mentoring and developing teams
- Ability to thrive in a fast-paced, entrepreneurial environment
- Curiosity for new platforms, formats and ways of working, including emerging tech and AI
What We’ll Need You To Do
- Strategy leadership and client partnerships
- Lead senior, high-value client relationships as a trusted strategic partner
- Act as the primary advisor on influencer, creator and talent-led strategy
- Develop a deep understanding of client businesses, objectives and cultural context
- Ensure all work aligns with strategic goals and delivers measurable impact
- Lead senior client meetings, presentations and strategic planning sessions
- Anticipate client needs and proactively identify opportunities to add value
- Build long-term partnerships that drive retention, growth and advocacy
- Project oversight and delivery
- Oversee the delivery of complex, multi-channel influencer and social campaigns
- Collaborate with strategy, creative and production teams to ensure excellence in output
- Maintain high standards across timelines, quality and execution
- Ensure work is culturally relevant, platform-native and strategically sound
- Financial and commercial responsibilities
- Own financial performance across your account portfolio
- Manage budgets, scopes, forecasts and profitability
- Identify opportunities to optimise commercial structures and ways of working
- Partner with leadership to ensure sustainable growth and margin health
- Contribute to financial planning, forecasting and performance reviews
- Business development and growth
- Drive organic growth within existing accounts
- Lead and support new business efforts, including outbound opportunities
- Partner with the CEO on agency growth strategy and pipeline development
- Lead pitch development and presentations, from strategy to close
- Act as a senior ambassador for Forest Colard externally
- Identify opportunities to evolve the agency’s offering and positioning
- Team leadership and development
- Lead, mentor and develop Account Directors, Managers and Executives
- Foster a collaborative, high-performing and supportive team culture
- Raise the bar on strategic thinking, client confidence and delivery standards
- Provide clear feedback, coaching and development plans
- Act as an escalation point when needed, resolving challenges constructively
- Agency leadership
- Play an active role in shaping Forest Colard’s culture, vision and future direction
- Contribute to improving processes, tools and ways of working
- Share knowledge and best practice across the agency
- Champion inclusivity, curiosity and continuous improvement
- Champion creative and cultural excellence
- Advocate for bold, culturally relevant and effective creative thinking
- Ensure influencer and creator work is insight-led and distinctive
- Inspire clients on the power of creators and culture to drive impact
- Help shape client feedback to push work further while maintaining trust
- Cross-functional collaboration
- Work closely with strategy, creative, production and leadership teams
- Foster strong internal relationships that enable seamless delivery
- Encourage collaboration, openness and shared ownership across the agency
What’s Next
Forest Colard is a place for people who care deeply about culture, creativity and impact. We believe in trusting our people, backing ambition and building careers, not just roles. If you’re excited by the opportunity to help shape a growing agency and work on culturally relevant, high-impact campaigns, we’d love to hear from you.
Business Director / Senior Account Director employer: Forest Colard
Contact Detail:
Forest Colard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Director / Senior Account Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and think about how you can contribute to their growth. Show them you’re not just another candidate; you’re someone who gets what they’re all about!
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role of Business Director or Senior Account Director. Highlight your successes in managing client relationships and driving account growth – make it clear why you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged. So, get that application in and let’s make some magic happen together!
We think you need these skills to ace Business Director / Senior Account Director
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Director role. Highlight your experience in influencer and cultural marketing, and show us how your skills align with our agency's values and goals.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of how you've driven account growth or led successful campaigns. Numbers and results speak volumes!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not only commercially sharp but also culturally fluent. Share your passion for creativity and culture, and why you want to join Forest Colard.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Forest Colard
✨Know Your Stuff
Before the interview, dive deep into Forest Colard's recent campaigns and clients. Familiarise yourself with their approach to influencer and cultural marketing. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Showcase Your Leadership Skills
As a Business Director or Senior Account Director, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've successfully led teams, managed client relationships, and driven account growth. Be ready to discuss specific challenges you've faced and how you overcame them.
✨Be Commercially Savvy
Highlight your understanding of financial performance and commercial strategies. Discuss how you've managed budgets and optimised profitability in previous roles. This is crucial for a role that requires balancing client needs with agency ambitions.
✨Cultural Relevance is Key
Since Forest Colard prides itself on being culturally fluent, come prepared with insights on current trends in influencer marketing and how they can be leveraged for impactful campaigns. Show your curiosity for new platforms and formats, and be ready to share innovative ideas that could benefit the agency.
