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For Companies At a Glance
- Tasks: Lead global brand strategy and digital marketing for a cutting-edge cybersecurity company.
- Company: Foresite Cybersecurity, a leader in managed security and compliance services.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Why this job: Shape the future of cybersecurity marketing and make a real impact on global brand identity.
- Qualifications: 7+ years in marketing leadership, with expertise in Google Cloud and cybersecurity.
- Other info: Join a passionate team dedicated to empowering businesses against cyber threats.
The predicted salary is between 72000 - 108000 £ per year.
Foresite was founded in 2013 when our group of passionate security professionals saw what a nightmare organizations were facing to stay secure. We founded Foresite Cybersecurity with a mission: empower organizations of all sizes to navigate this ever-changing threat landscape. Foresite Cybersecurity is a global provider of managed security, cyber consulting, and compliance services. As a Google-first security partner, Foresite combines award-winning Managed Security Services (MSSP) with deep expertise in Google SecOps to deliver robust security outcomes, empowering businesses to navigate the cloud threat landscape with confidence.
Role Summary
Reporting directly to the Vice President of Growth, the Director of Global Brand & Strategic Marketing serves as the primary architect of the Foresite brand, content engine, and digital strategy. This role is a strategic bridge between executive growth objectives—specifically our Google Cloud partnership—and high-impact tactical execution. You are responsible for evolving the marketing department into a proactive, standardized "Go-to-Market" machine, ensuring that every digital touchpoint, from partner portals to social channels, delivers a consistent and elite security narrative that defends our global client base.
Key Responsibilities
- Brand Strategy & Global Identity
- Guardian of the Brand: Own and police brand consistency across all artifacts, ensuring logos, global partnership badging, and corporate templates are uniform.
- Master Governance: Create and maintain the "Source of Truth" for all sales and partner materials, ensuring the global team utilizes the most current strategic assets.
- Physical & Environmental Branding: Oversee the visual identity for executive events and physical office branding (e.g., HQ interiors) to ensure a seamless brand experience.
- Content Architecture & "The Content Engine"
- Strategic Roadmap: Own the content backlog in Confluence/Jira, defining the global schedule for high-value blogs, white papers, and case studies that align with growth targets.
- Executive Ghostwriting: Partner with Subject Matter Experts (SMEs) to translate academic and technical cybersecurity concepts into compelling, sales-focused narratives.
- AI-Driven Innovation: Lead the mandate for AI tool utilization (Gemini, NotebookLM, Cling, Nano Banana) to accelerate creative production, video editing, and market research.
- Web Operations & Digital Experience
- Digital Ecosystem Management: Architect and update HubSpot landing pages, ensuring optimized user journeys and proper global lead routing to the sales team.
- SEO & Analytics: Direct the strategy for AI Search Optimization (AEO) and standard SEO; manage tracking tags to provide the VP of Growth with performance and retargeting data.
- Conversion Mapping: Analyze and refine customer journeys to lower bounce rates and drive conversions through strategic solution-to-consultation flows.
- Sales & Partner Enablement
- Enablement Assets: Develop "forcing function" templates (battle cards, call prep sheets) for technical teams to fill out, then polish them into high-performing sales assets.
- Partner Portal Authority: Curate the user experience for the Partner Portal, ensuring global partners can easily access and deploy Foresite assets to accelerate the sales cycle.
Requirements & Qualifications
- Ecosystem Expertise: Mandatory 2+ years of experience working within the Google Cloud ecosystem, with a deep understanding of Google Cloud partnership structures and branding.
- Geographic Alignment: This role is only open to applicants currently residing in the United States or United Kingdom.
- Experience: 7+ years of marketing leadership experience, specifically within the cybersecurity or MSSP landscape.
- Technical Stack: Advanced proficiency in HubSpot, Jira/Confluence, Adobe Creative Cloud, and Lucidchart.
- AI Proficiency: Demonstrated ability to use generative AI tools as a force multiplier for content and creative workflows.
Director of Global Brand & Strategic Marketing in Farnborough employer: Foresite
Contact Detail:
Foresite Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Global Brand & Strategic Marketing in Farnborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cybersecurity and marketing fields. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in brand strategy and digital marketing. This is your chance to showcase how you've tackled challenges and driven results in previous roles—make it pop!
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, especially at Foresite, make sure to align your message with their mission and values. Show them how your experience in the Google Cloud ecosystem can help them navigate the threat landscape.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to submit your application directly on the Foresite site, and don’t hesitate to follow up. A little persistence can go a long way in landing that dream role!
We think you need these skills to ace Director of Global Brand & Strategic Marketing in Farnborough
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for cybersecurity and brand strategy shine through. We want to see that you’re not just looking for a job, but that you genuinely care about empowering organisations in this ever-changing threat landscape.
Tailor Your Content: Make sure to customise your application to reflect the specific requirements of the Director of Global Brand & Strategic Marketing role. Highlight your experience with Google Cloud and how it aligns with our mission at Foresite. This shows us you’ve done your homework!
Be Clear and Concise: While we love creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your qualifications and achievements at a glance.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved!
How to prepare for a job interview at Foresite
✨Know the Brand Inside Out
Before your interview, dive deep into Foresite's brand and mission. Understand their approach to cybersecurity and how they leverage their Google Cloud partnership. This will help you articulate how your vision aligns with theirs and show that you're genuinely interested in their work.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully developed and executed brand strategies in the past. Be ready to discuss specific campaigns or projects where you’ve driven growth and engagement, especially in the cybersecurity space. This will demonstrate your capability to be the architect of their brand.
✨Familiarise Yourself with the Tools
Since the role requires proficiency in tools like HubSpot, Jira, and Adobe Creative Cloud, brush up on these platforms. If possible, bring examples of how you've used similar tools to enhance marketing efforts. This shows you’re ready to hit the ground running.
✨Prepare for AI Discussions
Given the emphasis on AI-driven innovation, think about how you've utilised AI tools in your previous roles. Be prepared to discuss specific instances where AI has enhanced your content creation or marketing strategies. This will highlight your forward-thinking approach and adaptability.
