At a Glance
- Tasks: Lead creative TikTok ad campaigns and optimise for maximum impact.
- Company: Join FordeBaker, a dynamic agency helping brands shine on TikTok.
- Benefits: Enjoy remote work, flexible hours, and a bonus scheme.
- Other info: Great career growth opportunities and a vibrant work culture.
- Why this job: Shape the future of TikTok advertising in a passionate team.
- Qualifications: 2-3 years in TikTok Ads with strong analytical and creative skills.
The predicted salary is between 36000 - 60000 £ per year.
Overview
FordeBaker is a full-service marketplace agency focused on helping ambitious brands achieve best-selling performance on a global scale with emphasis on Amazon, TikTok Shop and Walmart. We have a proven track record across beauty, personal care, nutrition, DIY, and pet supplies, supported by a multinational team that provides strategic, commercial, and marketing consultancy services.
Position Summary:
We are seeking a highly creative and results-driven TikTok Advertising Specialist to lead the development, execution, and optimization of high-impact campaigns on TikTok Shop. The ideal candidate will deeply understand the TikTok ecosystem, have a proven ad campaign management track record, and be able to brief and collaborate with our creative team to produce ad creatives that sell. This is the first TikTok advertising role we are recruiting for and is ideal for someone who wants to develop an entirely new service within an agency setting.
Responsibilities
- Develop and implement comprehensive TikTok Shop advertising strategies aligned with overall marketing and business objectives.
- Conduct in-depth audience research, trend analysis, and competitor analysis specific to the TikTok platform.
- Identify new opportunities and emerging trends on TikTok to inform campaign development.
- Set up, launch, and manage TikTok ad campaigns from conception to execution using TikTok Ads Manager.
- Monitor campaign performance daily, making real-time adjustments and optimisations to maximise ROI and achieve KPIs (e.g., ROAS, CPA, impressions, clicks, conversions).
- Manage and allocate advertising budgets across multiple campaigns.
- A/B test ad creatives, targeting parameters, bidding strategies, and landing pages to continually improve performance.
- Run campaigns to support creator marketing initiatives in collaboration with our Creator Marketing team.
- Collaborate with the creative team to develop innovative, native-feeling video and image ad creatives tailored for TikTok.
- Provide creative direction and feedback to ensure ad content is engaging, on-brand, and optimised for TikTok’s format.
- Write compelling ad copy that drives action and aligns with campaign objectives.
Reporting & Analysis
- Generate detailed performance reports with actionable insights and recommendations for stakeholders.
- Analyse data to identify key trends, successes, and areas for improvement.
- Present campaign results and strategic recommendations to the wider marketing team and leadership.
- Stay up-to-date with the latest TikTok advertising features, policies, algorithm changes, and best practices.
- Act as the internal subject matter expert on all things TikTok advertising.
Qualifications
- 2-3+ years of experience managing paid advertising campaigns, with a strong focus on TikTok Ads.
- Proven track record of planning, executing, and optimising TikTok ad campaigns that achieve measurable results.
- In-depth knowledge of TikTok Ads Manager, objectives, targeting options, bidding strategies, and measurement tools.
- Strong understanding of TikTok’s content ecosystem, trends, and performance factors.
- Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Proficiency in using analytics tools to track cross-platform performance.
- Strong creative eye and ability to identify engaging ad content.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work independently and collaboratively in a fast-paced environment.
Why Join Us?
- Remote working, preferably from the UK to attend TikTok events at their HQ in London.
- Opportunity to shape our TikTok advertising strategy as a key player.
- Work with a passionate and innovative team.
- Opportunities for professional growth and development.
Ideal Candidate Behaviours
- Ambition
- A love of learning
- Not afraid to try things
- Embrace challenges
- Instinct to act
People who value autonomy, work-life balance, and striving to achieve their best work thrive in our culture.
Benefits
- Bonus scheme linked to bringing in new business
- 34 holidays (inclusive of public holidays)
- Work location and hours flexibility
- Unrivalled career growth
- Pension
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Advertising Services
TikTok Advertising Specialist employer: FordeBaker
FordeBaker is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the TikTok advertising space. With a focus on professional growth, employees enjoy flexible remote working options, a generous holiday allowance, and a bonus scheme tied to new business success, all while collaborating with a passionate multinational team dedicated to achieving best-selling performance for ambitious brands.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Advertising Specialist
✨Tip Number 1
Get to know TikTok inside out! Spend some time scrolling through the app, checking out trending content and ads. This will help you understand what works and what doesn’t, giving you a leg up when it comes to crafting your own campaigns.
✨Tip Number 2
Network like a pro! Connect with other TikTok advertising specialists and join relevant groups on social media. Sharing insights and experiences can open doors to new opportunities and collaborations that could land you that dream job.
✨Tip Number 3
Show off your skills! Create a portfolio showcasing your best TikTok ad campaigns or even mock-ups of what you’d do for FordeBaker. This hands-on approach demonstrates your creativity and understanding of the platform, making you stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace TikTok Advertising Specialist
Some tips for your application 🫡
Show Your TikTok Expertise:Make sure to highlight your experience with TikTok advertising in your application. We want to see how well you know the platform and its trends, so share specific examples of campaigns you've managed and the results you've achieved.
Be Creative with Your Application:Since this role is all about creativity, don’t be afraid to let your personality shine through in your written application. Use engaging language and maybe even a touch of humour to show us that you can think outside the box!
Tailor Your Content:Customise your application to align with our job description. Mention how your skills and experiences match the responsibilities listed, especially around campaign management and creative collaboration. This shows us you’ve done your homework!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at FordeBaker
✨Know Your TikTok Inside Out
Before the interview, dive deep into the TikTok platform. Familiarise yourself with its latest trends, features, and advertising tools. Being able to discuss recent successful campaigns or emerging trends will show your passion and expertise in the TikTok ecosystem.
✨Showcase Your Creative Side
Prepare examples of ad creatives you've worked on in the past. Bring along case studies that highlight your ability to create engaging content tailored for TikTok. This will demonstrate not just your skills but also your understanding of what resonates with audiences on the platform.
✨Data-Driven Decision Making
Be ready to discuss how you've used data to optimise campaigns. Share specific metrics you've improved, like ROAS or CPA, and explain the strategies you implemented. This will illustrate your analytical skills and your ability to make informed decisions based on performance data.
✨Ask Insightful Questions
Prepare thoughtful questions about FordeBaker's current TikTok strategies and future goals. This shows your genuine interest in the role and helps you understand how you can contribute to their success. Plus, it gives you a chance to assess if the company aligns with your career aspirations.
