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- Tasks: Lead TikTok Shop strategies, influencer partnerships, and live shopping experiences for ambitious brands.
- Company: FordeBaker, a dynamic marketplace agency driving growth for global brands.
- Benefits: Flexible remote work, 34 days holiday, £250 learning fund, and a supportive culture.
- Why this job: Join a forward-thinking team and shape the future of social commerce on TikTok.
- Qualifications: Experience in influencer marketing and a passion for TikTok's creator marketplace.
- Other info: Opportunity for career growth and to influence the agency's long-term success.
The predicted salary is between 36000 - 60000 £ per year.
FordeBaker is a one-stop marketplace agency that helps ambitious brands achieve best-selling performance on a global scale. Our focus is on Amazon, TikTok Shop, and Walmart. FordeBaker has a proven track record of achieving rapid growth for a wide range of clients in sectors including beauty, personal care, nutrition, and pet supplies. Our multinational team has a wealth of experience. We cater those services for every client and specialise in working with ambitious brands who desire a higher standard of strategic, commercial, and marketing consultancy services.
The Role: We are recruiting a leader with a proven track record of launching and growing sales significantly for multiple brands and/or retailers on TikTok Shop. Your experience must centre around creator marketing and how that scales up as an agency service. You will also have full remit over how we build our Live Shopping service, how TikTok Ads contribute to the overall strategy, and all of the other levers that contribute towards sales success. This role is for someone who is a TikTok Shop native, who knows how the marketplace works and what an agency needs to build in order to deliver significant sales results for our clients.
You will be supported by an existing creator marketing exec, advertising specialist, and a creative specialist. There is also an array of wider marketplace experience across the agency. You will lead the development of the team function and how that evolves as we take on more clients and expand our capabilities/services we offer within TikTok.
As our Head of Social Commerce, you will work closely with our existing clients to create ‘go to market’ plans as they launch onto TikTok Shop. You will also lead campaigns to promote our services and attract new TikTok clients as well as acting as part of the company's senior leadership team.
Requirements and qualifications:- UK-based
- Experience with TikTok US and/or UK
- Expertise with TikTok’s creator marketplace
- Management of TikTok affiliate campaigns and demonstrable results
- Ability to devise influencer strategies that are appropriate for the brand, its goals, positioning, and price point
- Experience devising and managing Live Shopping experiences for brands or retailers
- Wider understanding of ecommerce and marketplace trading
- Ability to recruit and build close bonds with creators
- 2–4 years of experience in influencer marketing, partnerships, or a related marketing function
- Excellent written and verbal communication skills in English
- Identifying and securing high-potential influencers to foster long-term, strategic partnerships
- Overseeing the creation of compelling outreach strategies and content to engage influencers
- Approving and guiding the development of campaign briefs, influencer rosters, and content concepts
- Monitoring and optimising influencer performance across brand awareness, content quality, and conversions
- Leading experimentation into new influencer niches and formats, such as user-generated content (UGC), ambassador programs, and niche communities
- Reporting regularly on team performance and campaign return on investment (ROI) to senior stakeholders
- Staying abreast of industry trends, emerging influencer talent, and platform opportunities
- Advertising: devising advertising strategies to complement creator marketing activity and to accelerate sales alongside creator marketing campaigns
- Operations: coordinating with our operations team to support the launch of new brands onto TikTok Shop and ongoing Shop Management
- US TikTok Creator Community Development: Growing and nurturing US and UK TikTok creators through both one-to-one and community-wide management and communication
- Developing quarterly and monthly operational plans to increase creators' content production, compliance, and monetization on the e-commerce platform
- Implementing tiered management strategies (top-tier, mid-tier, long-tail creators) to maximize ROI and efficiency
- Establish a growing pool of ‘go-to’ creators that we have direct relationships with
- Develop partnerships with TAP, CAP, and Talent Management partners to enhance our internal creator network
The benefits come from getting in early, influencing the agency’s long-term growth, and growing with the business. You will also have exposure to many other aspects of ecommerce and the opportunity to broaden your skillset.
- Bonus for any new businesses referred to the agency
- Freedom to work anywhere and at any time
- 34 days holiday including bank holidays (we don’t force people to take holidays on bank holidays)
- £250 annual learning fund
- Laptop
- Pension
We are building a strong company culture. Everyone in the business must exhibit these qualities: Ambition, a love of learning, not afraid to try things, embrace challenges, instinct to act, data-driven.
The role is open to anyone in any location in the UK. There are no set hours and no control over where you work. Everyone works remotely and manages their own schedules. This is an opportunity to do your best work and take control of your work-life balance. We work closely as a team but without the unnecessary distractions of top-down management. We work together but trust everyone to get on with their responsibilities and deliver to the highest possible standards.
Head of Social Commerce (TikTok Shop) employer: FordeBaker
Contact Detail:
FordeBaker Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Commerce (TikTok Shop)
✨Tip Number 1
Get your networking game on! Connect with industry folks on LinkedIn, attend virtual events, and engage with TikTok creators. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your TikTok skills! Create a personal brand on TikTok by sharing insights about social commerce, creator marketing, or even your own experiences. This not only showcases your expertise but also makes you more relatable to potential employers.
✨Tip Number 3
Don’t just apply; stand out! When you find a role that excites you, tailor your approach. Send a video introduction or a creative pitch that highlights how you can drive sales on TikTok Shop. We love seeing passion and creativity!
✨Tip Number 4
Keep an eye on our website for openings! We’re always looking for ambitious talent like you. Applying directly through our site gives you a better chance to shine and show us what you’ve got!
We think you need these skills to ace Head of Social Commerce (TikTok Shop)
Some tips for your application 🫡
Show Your TikTok Expertise: Make sure to highlight your experience with TikTok Shop and creator marketing in your application. We want to see how you've successfully launched and grown sales for brands on this platform, so don’t hold back!
Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements of the Head of Social Commerce role. Use keywords from the job description to demonstrate that you understand what we’re looking for and how you fit the bill.
Be Creative: Since this role is all about creativity and strategy, let your personality shine through in your written application. We love innovative ideas, so feel free to share any unique approaches you've taken in past roles.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at FordeBaker
✨Know Your TikTok Inside Out
Make sure you’re well-versed in TikTok Shop's features and functionalities. Familiarise yourself with the latest trends, successful campaigns, and how creator marketing can drive sales. This will show your passion and expertise during the interview.
✨Prepare Your Success Stories
Have a few solid examples ready that demonstrate your track record in launching and growing sales on TikTok Shop. Focus on specific metrics and outcomes to illustrate your impact. This will help you stand out as a results-driven candidate.
✨Understand FordeBaker’s Vision
Research FordeBaker’s approach to social commerce and their client base. Be prepared to discuss how your experience aligns with their goals and how you can contribute to their growth. Tailoring your answers to their specific needs will make a great impression.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Highlight instances where you’ve successfully partnered with others to achieve common goals, especially in influencer marketing or e-commerce.