At a Glance
- Tasks: Drive innovative CRM campaigns and enhance customer engagement using Salesforce Marketing Cloud.
- Company: Dynamic automotive company focused on B2B growth and customer loyalty.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative team culture with excellent career growth potential.
- Why this job: Make a real impact on customer relationships and drive business success in a fast-paced environment.
- Qualifications: Experience in B2B CRM, strong communication skills, and a passion for technology.
The predicted salary is between 37800 - 46200 £ per year.
The Customer Relationship Management (CRM) team is responsible for the direct digital communications to both our commercial and consumer customers in Europe, for our complete product and services portfolio including vehicle launches as well as Integrated Services. We connect the capabilities of the marketing platform and data with customer needs through personalised CRM solutions that build loyalty and drive B2B growth.
We embrace working in an agile and highly collaborative manner and work closely with multiple cross-functional business, IT and agency teams. This is a full-time hybrid role, based in Dunton, Essex, with up to one day per week working remotely. Travel to London to agency locations is regularly required and occasionally to other European locations.
You will be customer-focused, inquisitive, action-orientated and enjoy change. Working in collaborative, positive and agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge.
You will have:
- Several years of experience of B2B CRM and Marketing, Sales & Service, with demonstrable strong business acumen
- A good understanding of AI, digital marketing, and the CRM regulatory framework
- An interest and understanding of customer data, segmentation, and the ability to interpret analytics data to produce actionable insights with a high attention to detail
- Excellent verbal and written communication skills and be able to facilitate effective communication at all levels
- The ability to shape, define and articulate business and customer requirements into clear agency marketing briefs
- Passion for new technology, innovation and customer experience with a strong customer focus
- Self-motivation and direction, with a demonstrated work ethic and ability to perform under pressure to meet deadlines
- Experience working with marketing agencies
- Energy, self-motivation and adaptability to thrive in a fast paced and agile environment
- The ability to think and lead strategically; able to demonstrate a strong focus on impactful delivery and drive for results
- Experience leading complex projects with multiple cross-functional and multi-region stakeholders as well as external partners (desirable)
- Salesforce experience (desirable)
The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favorable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability.
As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions.
This position is based in Dunton, Essex and it is expected the successful candidate will be able to attend the Dunton Campus for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.
As our Commercial CRM Specialist, you will drive the design, acceleration and implementation of innovative strategic always-on and tactical CRM campaigns and programmes, leveraging the global Salesforce Marketing Cloud ecosystem. Your work will directly influence sales, loyalty and engagement for business customers across the whole lifecycle, and support the Ford Pro pillar business objectives:
- Working with colleagues across sales and marketing, markets, IT, agency teams, data and analytics teams and Ford Pro to design and deliver B2B CRM campaigns and journeys
- Creating and managing creative and technical/data CRM briefs that drive business value
- Managing, optimising and developing live and always-on campaigns
- Reviewing content and managing approvals
- Designing and optimising lead management flows to ensure high-quality commercial leads are effectively captured, and routed to sales teams
- Developing 'Always-On' nurture streams that drive adoption of Ford Pro solutions
- Supporting local market CRM requirements and queries
- Proactive monitoring and measuring impact and effectiveness of CRM
- Providing insights that iteratively improve campaigns
- Developing and optimising processes that support campaign effectiveness and efficiency
- Supporting the wider cross-functional CRM team in achieving business and marketing objectives, including any compliance or departmental tasks
- Supporting ad-hoc operational CRM projects as required
- Following audit and regulatory processes and mandates as required
Full time
Locations
Commercial CRM Specialist in Chelmsford, Essex employer: Ford
Join a leading employer in the rail industry, where as a Mechanical Fitter in Leeds, you will be part of a highly skilled engineering team dedicated to maintaining powerful locomotives. With competitive salaries starting at £47,147 and opportunities for significant earnings growth through technical training and additional responsibilities, this role offers not only financial rewards but also a supportive work culture that prioritises employee development and stability. Experience a dynamic work environment with varied challenges and the chance to enhance your skills while contributing to essential transport services.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial CRM Specialist in Chelmsford, Essex
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Ford. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Ford before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Commercial CRM Specialist in Chelmsford, Essex
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Ford:Your cover letter is your chance to shine! Tell us why you want to work at Ford specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Ford!
How to prepare for a job interview at Ford
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
