At a Glance
- Tasks: Lead Ford's digital communications strategy and engage with online communities.
- Company: Join Ford Europe, a leader in innovation and mobility.
- Benefits: Diverse workplace, flexible working, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on creativity and collaboration.
- Why this job: Shape the future of mobility and connect with audiences across Europe.
- Qualifications: Degree in Communications or Marketing and 6+ years in digital roles.
The predicted salary is between 50000 - 60000 € per year.
Join Ford Europe and lead our digital-first communications strategy, driving brand awareness, engagement, and advocacy across key audiences. You’ll own and deliver integrated owned, earned, and paid campaigns, working closely with Marketing and cross-functional teams to bring Ford’s products, services, and brand stories to life. You’ll build and grow advocacy communities across Europe - engaging customers, influencers, and digital audiences - while shaping how Ford connects with people online. Please note this is a 12 Month Fixed-Term Contract.
Responsibilities
- Develop and deliver a cross-channel communications strategy across social, digital, and media platforms in partnership with Marketing.
- Create and execute always-on digital storytelling and campaigns to support vehicle and service launches.
- Build and lead advocacy programmes, growing networks of brand advocates including customers, influencers, and online communities.
- Lead projects from concept through to execution, ensuring high-quality, timely delivery.
- Analyse campaign performance using digital and social analytics tools, applying insights to continuously optimise activity.
- Collaborate cross-functionally with Corporate Affairs, Marketing, external agencies, and global teams to deliver integrated campaigns around key moments.
- Represent the voice of digital communities within Ford, ensuring insights influence business and communications strategies.
- Drive authentic engagement with influencers and online audiences, creating human, relatable brand storytelling.
- Identify, develop, and manage relationships with key partners, influencers, and community groups across Europe.
- Lead social listening activities, gathering quantitative and qualitative insights from digital platforms and communities (including closed groups).
- Translate insights into actionable recommendations and represent findings within the business.
- Establish best practices and guidelines for community engagement across Ford Europe.
- Identify and amplify high-impact storytelling opportunities across wider Ford channels.
- Act as a key contributor to European digital strategy forums and steering groups.
Qualifications
- Degree in Communications, Marketing, or similar.
- 6+ years’ experience in social, digital, or communications roles.
- Proven success delivering high-impact digital campaigns.
- Strong communication skills, with experience engaging senior stakeholders.
- Experience working cross-functionally and managing partners.
- Confident using data and insights to drive decisions.
- Understanding of influencer strategy, brand reputation, and social media trends.
- Ability to thrive in a fast-paced, evolving environment.
Why Ford?
Be part of a team shaping the future of mobility—creating meaningful connections with audiences and driving innovation across Europe. The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favorable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability.
As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions. This position is based in Dunton, Essex and it is expected the successful candidate will be able to attend the Dunton Campus for typically 1 day a week and remain flexible on the days they are required to attend the office according to business requirements.
Social Media and Advocacy Manager employer: Ford Motor
At Ford Europe, we pride ourselves on fostering a dynamic and inclusive work environment that champions creativity and innovation. As a Social Media and Advocacy Manager, you will have the opportunity to lead impactful digital campaigns while collaborating with diverse teams across Europe, all within our state-of-the-art Dunton Campus. We are committed to your professional growth, offering continuous learning opportunities and a culture that values your contributions, making Ford an exceptional place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Advocacy Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Ford. Use LinkedIn to reach out and engage with current employees. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns and advocacy work. This is your chance to demonstrate how you can drive brand awareness and engagement, just like Ford wants.
✨Tip Number 3
Prepare for the interview by researching Ford’s recent campaigns and digital strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the table. We want to see your passion for the brand!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the world of digital storytelling with Ford.
We think you need these skills to ace Social Media and Advocacy Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media and Advocacy Manager role. Highlight your experience in digital communications and advocacy, and show us how you can drive brand awareness and engagement at Ford.
Showcase Your Campaign Success:We want to see your proven success in delivering high-impact digital campaigns. Include specific examples of campaigns you've led, the results achieved, and how you used data to optimise performance. This will help us understand your impact!
Engage with Our Brand:Before applying, take some time to engage with Ford’s social media channels. Show us that you understand our brand voice and community by referencing your insights or experiences in your application. It’ll make your application stand out!
Apply Through Our Website:Don’t forget to apply through our official website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the Ford team!
How to prepare for a job interview at Ford Motor
✨Know Your Digital Storytelling
Make sure you understand the essence of digital storytelling. Be ready to discuss how you've created engaging content in the past and how you can apply that to Ford's brand narrative. Bring examples of successful campaigns you've led, focusing on the impact they had on audience engagement.
✨Showcase Your Advocacy Skills
Prepare to talk about your experience in building advocacy programmes. Think of specific instances where you've grown communities or engaged influencers. Highlight your strategies for fostering authentic relationships and how you measure success in these initiatives.
✨Data-Driven Decision Making
Since the role involves analysing campaign performance, be ready to discuss how you've used data to inform your strategies. Share examples of tools you've used and how insights have shaped your campaigns. This will show that you're not just creative but also analytical.
✨Cross-Functional Collaboration
This position requires working closely with various teams, so be prepared to share your experiences collaborating across departments. Discuss how you've managed relationships with stakeholders and external partners, and how you ensure everyone is aligned towards common goals.
