At a Glance
- Tasks: Drive innovative CRM campaigns and enhance customer engagement using Salesforce Marketing Cloud.
- Company: Join a dynamic team at a leading automotive company focused on B2B growth.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative culture with excellent career growth opportunities and commitment to diversity.
- Why this job: Make a real impact on customer loyalty and business success in a fast-paced environment.
- Qualifications: Experience in B2B CRM, strong communication skills, and a passion for technology.
The predicted salary is between 40500 - 49500 £ per year.
The Customer Relationship Management (CRM) team is responsible for the direct digital communications to both our commercial and consumer customers in Europe, for our complete product and services portfolio including vehicle launches as well as Integrated Services. We connect the capabilities of the marketing platform and data with customer needs through personalised CRM solutions that build loyalty and drive B2B growth.
We embrace working in an agile and highly collaborative manner and work closely with multiple cross-functional business, IT and agency teams. This is a full-time hybrid role, based in Dunton, Essex, with up to one day per week working remotely. Travel to London to agency locations is regularly required and occasionally to other European locations.
As our Commercial CRM Specialist, you will drive the design, acceleration and implementation of innovative strategic always-on and tactical CRM campaigns and programmes, leveraging the global Salesforce Marketing Cloud ecosystem. Your work will directly influence sales, loyalty and engagement for business customers across the whole lifecycle, and support the Ford Pro pillar business objectives:
- Working with colleagues across sales and marketing, markets, IT, agency teams, data and analytics teams and Ford Pro to design and deliver B2B CRM campaigns and journeys
- Creating and managing creative and technical/data CRM briefs that drive business value
- Managing, optimising and developing live and always-on campaigns
- Reviewing content and managing approvals
- Designing and optimising lead management flows to ensure high-quality commercial leads are effectively captured, and routed to sales teams
- Developing 'Always-On' nurture streams that drive adoption of Ford Pro solutions
- Supporting local market CRM requirements and queries
- Proactive monitoring and measuring impact and effectiveness of CRM
- Providing insights that iteratively improve campaigns
- Developing and optimising processes that support campaign effectiveness and efficiency
- Supporting the wider cross-functional CRM team in achieving business and marketing objectives, including any compliance or departmental tasks
- Supporting ad-hoc operational CRM projects as required
- Following audit and regulatory processes and mandates as required
You will be customer-focused, inquisitive, action-orientated and enjoy change. Working in collaborative, positive and agile teams you will thrive in the kind of environment where you can share and reciprocate knowledge. You will have:
- Several years of experience of B2B CRM and Marketing, Sales & Service, with demonstrable strong business acumen
- A good understanding of AI, digital marketing, and the CRM regulatory framework
- An interest and understanding of customer data, segmentation, and the ability to interpret analytics data to produce actionable insights with a high attention to detail
- Excellent verbal and written communication skills and be able to facilitate effective communication at all levels
- The ability to shape, define and articulate business and customer requirements into clear agency marketing briefs
- Passion for new technology, innovation and customer experience with a strong customer focus
- Self-motivation and direction, with a demonstrated work ethic and ability to perform under pressure to meet deadlines
- Experience working with marketing agencies
- Energy, self-motivation and adaptability to thrive in a fast paced and agile environment
- The ability to think and lead strategically; able to demonstrate a strong focus on impactful delivery and drive for results
- Experience leading complex projects with multiple cross-functional and multi-region stakeholders as well as external partners (desirable)
- Salesforce experience (desirable)
The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favorable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability. As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions. This position is based in Dunton, Essex and it is expected the successful candidate will be able to attend the Dunton Campus for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.
Commercial CRM Specialist employer: Ford Motor
Ford Credit is an exceptional employer that fosters a culture of innovation and collaboration, particularly in the dynamic landscape of AI-driven product operations. With a strong commitment to employee growth, you will have access to cutting-edge resources and opportunities to shape impactful systems and processes within a supportive team environment. Located in Europe, this role offers the unique advantage of working at the forefront of technology while aligning with North American operations for a truly global impact.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial CRM Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ford Motor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ford Motor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ford Motor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ford Motor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial CRM Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ford Motor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ford Motor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ford Motor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ford Motor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ford Motor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ford Motor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
