Social Media and Advocacy Manager

Join Ford Europe and lead our digital-first communications strategy, driving brand awareness, engagement, and advocacy across key audiences. You’ll own and deliver integrated owned, earned, and paid campaigns, working closely with Marketing and cross-functional teams to bring Ford’s products, services, and brand stories to life. You’ll build and grow advocacy communities across Europe - engaging customers, influencers, and digital audiences - while shaping how Ford connects with people online. Please note this is a 12 Month Fixed-Term Contract.

Responsibilities

• Develop and deliver a cross-channel communications strategy across social, digital, and media platforms in partnership with Marketing.
• Create and execute always-on digital storytelling and campaigns to support vehicle and service launches.
• Build and lead advocacy programmes, growing networks of brand advocates including customers, influencers, and online communities.
• Lead projects from concept through to execution, ensuring high-quality, timely delivery.
• Analyse campaign performance using digital and social analytics tools, applying insights to continuously optimise activity.
• Collaborate cross-functionally with Corporate Affairs, Marketing, external agencies, and global teams to deliver integrated campaigns around key moments.
• Represent the voice of digital communities within Ford, ensuring insights influence business and communications strategies.
• Drive authentic engagement with influencers and online audiences, creating human, relatable brand storytelling; identify, develop, and manage relationships with key partners, influencers, and community groups across Europe.
• Lead social listening activities, gathering quantitative and qualitative insights from digital platforms and communities (including closed groups).
• Translate insights into actionable recommendations and represent findings within the business.
• Establish best practices and guidelines for community engagement across Ford Europe.
• Identify and amplify high-impact storytelling opportunities across wider Ford channels.
• Act as a key contributor to European digital strategy forums and steering groups.

Qualifications

• Degree in Communications, Marketing, or similar.
• 6+ years’ experience in social, digital, or communications roles.
• Proven success delivering high-impact digital campaigns.
• Strong communication skills, with experience engaging senior stakeholders.
• Experience working cross-functionally and managing partners.
• Confident using data and insights to drive decisions.
• Understanding of influencer strategy, brand reputation, and social media trends.
• Ability to thrive in a fast-paced, evolving environment.

Be part of a team shaping the future of mobility—creating meaningful connections with audiences and driving innovation across Europe. The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favorable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability. As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions. This position is based in Dunton, Essex and it is expected the successful candidate will be able to attend the Dunton Campus for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.