Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing initiatives and manage campaigns to engage over 130k customers.
- Company: Join Ford Money, a creative team reshaping the savings space post-rebrand.
- Benefits: Enjoy professional growth opportunities, including CIM courses and Salesforce training.
- Why this job: Make a real impact in a supportive culture that values your innovative ideas.
- Qualifications: Experience in marketing or communications, strong campaign skills, and CRM knowledge required.
- Other info: Flexible office attendance in Dunton, with a commitment to diversity and equality.
The predicted salary is between 28800 - 48000 £ per year.
Join a small, energetic, and highly creative team at Ford Money, where we’re passionate about doing things differently in the savings space. Following our recent rebrand, we’re gearing up for exciting projects that will shape the future of our brand. As a Marketing & Communications Specialist, you’ll work across the full marketing and communications mix—owning key initiatives, collaborating with agencies, and ensuring our messaging is consistent, compelling, and customer-focused.
- Creative ownership: We encourage innovation and fresh thinking—your ideas will be heard and valued.
- Ownership & impact: Lead major projects like our Salesforce CRM migration and our loyalty platform communications strategy.
- Supportive culture: Work closely with a collaborative core team and trusted agency partners.
- Professional growth: Access to training and development opportunities including CIM courses, Salesforce training, and industry events.
- Meaningful work: Help shape how we connect with 130k+ customers to help them save.
Qualifications
The minimum requirements we seek:
- Proven experience in a broad marketing or communications role.
- Strong campaign planning and execution skills.
- Experience with CRM systems (Salesforce a plus) and customer engagement strategies.
- Understanding of PR principles and media relations.
- Excellent written and verbal communication skills with a flair for persuasive, brand-aligned messaging.
- Strong analytical skills and comfort with performance data and dashboards.
- Solid project management and organisational abilities.
- Familiarity with marketing automation tools and ESPs.
- Resilience and proactivity in navigating a corporate environment.
- Strong stakeholder management and influencing skills.
Our preferred requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Additional Information:
The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability
This position is based in Dunton, and it is expected the successful candidate will be able to attend the Dunton office for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.
As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions.
#LI-SN2#FordCredit
Responsibilities
- Develop & execute strategies: Contribute to marketing and communications strategies that drive engagement, loyalty, and brand growth.
- Lead customer communications: Own key initiatives including CRM migration (Salesforce), communications library, and customer touchpoint enhancements (website, app).
- Manage campaigns: Plan and execute end-to-end marketing campaigns across digital and traditional channels, with a focus on testing and optimisation.
- Support PR & brand awareness: Collaborate with our PR agency on strategy, research, and activations to boost brand visibility and credibility.
- Content & messaging: Create and manage high-quality, on-brand content across platforms. Brief and approve copy for website, email, and ad-hoc communications.
- Loyalty & rewards: Lead the communications strategy for our upcoming loyalty platform, using data to refine messaging and measure impact.
- Performance analysis: Track and report on campaign effectiveness using dashboards and manual tracking. Link communications to business outcomes.
- Cross-functional collaboration: Work with Product, Digital, Customer Service, and external agencies to ensure a seamless customer experience.
- Contribute broadly: Support social media, blog content, and other marketing channels as needed.
- Stay informed: Keep up with marketing trends, digital innovations, and savings market developments to inform strategy.
#J-18808-Ljbffr
Marketing and Communications Specialist employer: Ford Motor Company
Contact Detail:
Ford Motor Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications Specialist
✨Tip Number 1
Familiarise yourself with Ford Money's recent rebrand and current marketing initiatives. Understanding their brand voice and values will help you align your ideas and demonstrate how you can contribute to their vision during interviews.
✨Tip Number 2
Showcase your experience with CRM systems, particularly Salesforce, by preparing examples of how you've successfully managed customer engagement strategies in the past. This will highlight your ability to lead key initiatives like the CRM migration.
✨Tip Number 3
Be ready to discuss your campaign planning and execution skills in detail. Prepare case studies of successful marketing campaigns you've led, focusing on your analytical approach and how you measured their effectiveness.
✨Tip Number 4
Network with professionals in the marketing and communications field, especially those who have experience in the financial services sector. Engaging with industry events or online forums can provide insights and connections that may benefit your application.
We think you need these skills to ace Marketing and Communications Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications. Focus on your campaign planning, execution skills, and any experience with CRM systems like Salesforce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovative marketing strategies. Mention specific projects you've led and how they align with Ford Money's goals, especially around customer engagement and brand growth.
Showcase Analytical Skills: In your application, emphasise your analytical skills and comfort with performance data. Provide examples of how you've used data to inform marketing decisions or improve campaign effectiveness.
Demonstrate Collaboration Experience: Highlight your experience working in collaborative environments. Discuss how you've successfully managed cross-functional projects and worked with external agencies to achieve marketing objectives.
How to prepare for a job interview at Ford Motor Company
✨Showcase Your Creativity
As a Marketing and Communications Specialist, creativity is key. Prepare to discuss innovative ideas you've implemented in past roles and how they positively impacted your previous employers. Be ready to share examples of campaigns that demonstrate your ability to think outside the box.
✨Understand CRM Systems
Since the role involves working with Salesforce for CRM migration, brush up on your knowledge of CRM systems. Be prepared to discuss your experience with CRM tools, how you've used them to enhance customer engagement, and any specific projects where you led similar initiatives.
✨Demonstrate Strong Communication Skills
Excellent written and verbal communication skills are crucial for this position. Practice articulating your thoughts clearly and persuasively. You might be asked to provide examples of how you've crafted compelling messaging or handled media relations in the past.
✨Prepare for Performance Analysis Questions
The role requires strong analytical skills, so expect questions about how you've tracked campaign effectiveness in previous positions. Be ready to discuss specific metrics you’ve used to measure success and how you’ve adjusted strategies based on performance data.
