At a Glance
- Tasks: Lead Ford's digital communications strategy and engage with online communities.
- Company: Join Ford Europe, a leader in mobility innovation and brand storytelling.
- Benefits: Diverse workplace, flexible working, and opportunities for professional growth.
- Other info: 12-month fixed-term contract with a dynamic team environment.
- Why this job: Shape the future of mobility while connecting with audiences across Europe.
- Qualifications: Degree in Communications or Marketing and 6+ years in digital roles.
The predicted salary is between 50000 - 60000 € per year.
Join Ford Europe and lead our digital-first communications strategy, driving brand awareness, engagement, and advocacy across key audiences. You’ll own and deliver integrated owned, earned, and paid campaigns, working closely with Marketing and cross-functional teams to bring Ford’s products, services, and brand stories to life. You’ll build and grow advocacy communities across Europe – engaging customers, influencers, and digital audiences – while shaping how Ford connects with people online. Please note this is a 12 Month Fixed-Term Contract.
Responsibilities
- Develop and deliver a cross‑channel communications strategy across social, digital, and media platforms in partnership with Marketing.
- Create and execute always‑on digital storytelling and campaigns to support vehicle and service launches.
- Build and lead advocacy programmes, growing networks of brand advocates including customers, influencers, and online communities.
- Lead projects from concept through to execution, ensuring high‑quality, timely delivery.
- Analyse campaign performance using digital and social analytics tools, applying insights to continuously optimise activity.
- Collaborate cross‑functionally with Corporate Affairs, Marketing, external agencies, and global teams to deliver integrated campaigns around key moments.
- Represent the voice of digital communities within Ford, ensuring insights influence business and communications strategies.
- Drive authentic engagement with influencers and online audiences, creating human, relatable brand storytelling.
- Identify, develop, and manage relationships with key partners, influencers, and community groups across Europe.
- Lead social listening activities, gathering quantitative and qualitative insights from digital platforms and communities (including closed groups).
- Translate insights into actionable recommendations and represent findings within the business.
- Establish best practices and guidelines for community engagement across Ford Europe.
- Identify and amplify high‑impact storytelling opportunities across wider Ford channels.
- Act as a key contributor to European digital strategy forums and steering groups.
Qualifications
- Degree in Communications, Marketing, or similar.
- 6+ years’ experience in social, digital, or communications roles.
- Proven success delivering high‑impact digital campaigns.
- Strong communication skills, with experience engaging senior stakeholders.
- Experience working cross‑functionally and managing partners.
- Confident using data and insights to drive decisions.
- Understanding of influencer strategy, brand reputation, and social media trends.
- Ability to thrive in a fast‑paced, evolving environment.
Why Ford?
Be part of a team shaping the future of mobility—creating meaningful connections with audiences and driving innovation across Europe. The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability.
As part of our pre‑employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions. This position is based in Dunton, Essex and it is expected the successful candidate will be able to attend the Dunton Campus for typically 1 day a week and remain flexible on the days they are required to attend the office according to business requirements.
Social Media and Advocacy Manager in Essex employer: Ford Motor Company
At Ford Europe, we pride ourselves on fostering a dynamic and inclusive work environment that champions creativity and innovation. As a Social Media and Advocacy Manager, you will have the opportunity to lead impactful digital campaigns while collaborating with diverse teams across Europe, all from our vibrant Dunton campus. We offer robust professional development opportunities, a commitment to diversity, and a culture that values authentic engagement, making Ford an exceptional place to grow your career in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Advocacy Manager in Essex
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Ford or similar companies. Use LinkedIn to connect and engage with them; you never know who might help you land that interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns and advocacy work. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Ford’s recent campaigns and digital strategies. Be ready to discuss how you can contribute to their goals and bring fresh ideas to the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Ford family.
We think you need these skills to ace Social Media and Advocacy Manager in Essex
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media and Advocacy Manager role. Highlight your experience in digital communications and advocacy, and show us how you can drive brand awareness and engagement.
Showcase Your Campaign Success:We want to see your proven success in delivering high-impact digital campaigns. Include specific examples of campaigns you've led, the results achieved, and how you used data to optimise performance.
Engage with Our Brand:Before applying, take some time to engage with Ford's social media channels. This will not only give you insights into our brand voice but also help you demonstrate your understanding of our audience in your application.
Apply Through Our Website:Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Ford Motor Company
✨Know Your Digital Storytelling
Make sure you understand the importance of digital storytelling in your role. Prepare examples of past campaigns you've executed, focusing on how you engaged audiences and drove brand awareness. This will show your potential employer that you can bring Ford's products and services to life.
✨Showcase Your Advocacy Skills
Be ready to discuss how you've built and led advocacy programmes in the past. Highlight specific communities or networks you've developed, and be prepared to share metrics that demonstrate your success in growing these relationships. This will illustrate your ability to engage customers and influencers effectively.
✨Data-Driven Decision Making
Since the role involves analysing campaign performance, come equipped with examples of how you've used data and insights to optimise campaigns. Discuss the tools you've used and the impact your decisions had on previous projects. This will show that you're not just creative but also analytical.
✨Cross-Functional Collaboration
Prepare to talk about your experience working with various teams, such as Marketing and Corporate Affairs. Share specific instances where collaboration led to successful outcomes. This will demonstrate your ability to work in a fast-paced environment and manage relationships across different functions.
