At a Glance
- Tasks: Lead Ford's digital communications strategy and engage with online communities.
- Company: Join Ford Europe, a leader in innovation and mobility.
- Benefits: Diverse workplace, competitive salary, and opportunities for growth.
- Other info: Flexible working environment with a focus on diversity and inclusion.
- Why this job: Shape the future of mobility and connect with audiences across Europe.
- Qualifications: 6+ years in social or digital roles; strong communication and analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Join Ford Europe and lead our digital-first communications strategy, driving brand awareness, engagement, and advocacy across key audiences. You’ll own and deliver integrated owned, earned, and paid campaigns, working closely with Marketing and cross-functional teams to bring Ford’s products, services, and brand stories to life. You’ll build and grow advocacy communities across Europe - engaging customers, influencers, and digital audiences - while shaping how Ford connects with people online. Please note this is a 12 Month Fixed-Term Contract.
Responsibilities
- Develop and deliver a cross-channel communications strategy across social, digital, and media platforms in partnership with Marketing.
- Create and execute always-on digital storytelling and campaigns to support vehicle and service launches.
- Build and lead advocacy programmes, growing networks of brand advocates including customers, influencers, and online communities.
- Lead projects from concept through to execution, ensuring high-quality, timely delivery.
- Analyse campaign performance using digital and social analytics tools, applying insights to continuously optimise activity.
- Collaborate cross-functionally with Corporate Affairs, Marketing, external agencies, and global teams to deliver integrated campaigns around key moments.
- Represent the voice of digital communities within Ford, ensuring insights influence business and communications strategies.
- Drive authentic engagement with influencers and online audiences, creating human, relatable brand storytelling; identify, develop, and manage relationships with key partners, influencers, and community groups across Europe.
- Lead social listening activities, gathering quantitative and qualitative insights from digital platforms and communities (including closed groups).
- Translate insights into actionable recommendations and represent findings within the business.
- Establish best practices and guidelines for community engagement across Ford Europe.
- Identify and amplify high-impact storytelling opportunities across wider Ford channels.
- Act as a key contributor to European digital strategy forums and steering groups.
Qualifications
- Degree in Communications, Marketing, or similar.
- 6+ years’ experience in social, digital, or communications roles.
- Proven success delivering high-impact digital campaigns.
- Strong communication skills, with experience engaging senior stakeholders.
- Experience working cross-functionally and managing partners.
- Confident using data and insights to drive decisions.
- Understanding of influencer strategy, brand reputation, and social media trends.
- Ability to thrive in a fast-paced, evolving environment.
Why Ford
Be part of a team shaping the future of mobility—creating meaningful connections with audiences and driving innovation across Europe. The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favorable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability. As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions. This position is based in Dunton, Essex and it is expected the successful candidate will be able to attend the Dunton Campus for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.
Social Media and Advocacy Manager in England employer: Ford Motor Company
At Ford Europe, we pride ourselves on fostering a dynamic and inclusive work environment that champions creativity and innovation. As a Social Media and Advocacy Manager based in Dunton, Essex, you will have the opportunity to lead impactful digital campaigns while collaborating with diverse teams across the continent. We offer robust employee growth opportunities, a commitment to diversity, and a culture that values authentic engagement, making Ford an exceptional employer for those looking to make a meaningful impact in the automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media and Advocacy Manager in England
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already at Ford. Use platforms like LinkedIn to reach out and engage with current employees. A friendly chat can sometimes open doors that applications can't.
✨Tip Number 2
Show off your social media skills! Create a personal project or campaign that showcases your ability to drive engagement and advocacy. Share it online and tag relevant influencers or brands. This not only builds your portfolio but also gets you noticed.
✨Tip Number 3
Prepare for interviews by diving deep into Ford's digital presence. Understand their current campaigns and think about how you could enhance them. Bring fresh ideas to the table during your interview to show you're ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, keep an eye on our careers page for any new opportunities that pop up. You never know when the perfect role might be waiting for you!
We think you need these skills to ace Social Media and Advocacy Manager in England
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for social media and advocacy shine through. We want to see how much you care about connecting with audiences and driving brand awareness!
Tailor Your Experience:Make sure to highlight your relevant experience in digital communications and campaign management. We love seeing how your past roles have prepared you for this position, so don’t hold back on the details!
Be Data-Driven:Since we’re all about optimising campaigns, include examples of how you've used data and insights to drive decisions in your previous roles. Show us that you can analyse performance and adapt strategies accordingly!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Ford Motor Company
✨Know Your Digital Storytelling
Make sure you can talk about your experience with digital storytelling and campaigns. Prepare examples of how you've successfully engaged audiences through social media and other digital platforms. This will show that you understand the role's focus on creating relatable brand narratives.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data and insights to optimise campaigns in the past. Bring specific examples of tools you've used for analysing performance and how those insights shaped your strategies. This will demonstrate your ability to drive decisions based on analytics.
✨Highlight Cross-Functional Collaboration
Since the role involves working closely with various teams, prepare to share experiences where you've successfully collaborated across departments. Talk about how you managed relationships with stakeholders and external partners to deliver integrated campaigns.
✨Engage with Influencer Strategies
Familiarise yourself with current trends in influencer marketing and community engagement. Be prepared to discuss how you've built and maintained relationships with influencers and online communities, as this is key to driving advocacy for Ford's brand.
