At a Glance
- Tasks: Design and implement innovative CRM campaigns that drive customer loyalty and engagement.
- Company: Join a leading automotive company committed to diversity and innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team environment with opportunities to collaborate across Europe.
- Why this job: Make a real impact on customer experiences and drive business success.
- Qualifications: Experience in CRM, strong communication skills, and a passion for technology.
The predicted salary is between 44817 - 54777 £ per year.
The Customer Relationship Management team is responsible for the direct digital communications to both our commercial and consumer customers in Europe, for our complete product and services portfolio including vehicle launches as well as Integrated Services.
We connect the capabilities of the marketing cloud and data with customer needs through personalised CRM solutions that build loyalty and drive growth.
This is a full-time, hybrid role, based in Dunton, Essex, with up to one day per week working remotely.
Travel to London to agency locations is regularly required and occasionally to other European locations.
As Our Consumer CRM Specialist, You Will Drive The Design, Acceleration And Implementation Of Innovative Strategic Always-on And Tactical CRM Campaigns And Journeys Using The Global Marketing Cloud Ecosystem.
Your Work Will Directly Influence Sales, Loyalty And Engagement Across The Whole Lifecycle And Support Ford’s Retail Objectives
- Working with colleagues across sales & marketing, European markets, IT, agency teams, data & analytics, Ford Credit, service, app and Integrated Services, to design and deliver consumer CRM campaigns and programmes, with a particular focus on owner experience and engagement
- Creating and managing creative and technical CRM briefs that drive business impact
- Managing, optimising and developing live and always-on campaigns
- Reviewing content and managing approvals
- Designing and optimising lead management flows to ensure high-quality leads are effectively captured, and routed
- Supporting local CRM requirements and queries
- Pro-active monitoring and measuring impact and effectiveness of CRM
- Providing insights that iteratively improve campaigns
- Developing and optimising processes that support long-term campaign effectiveness and efficiency
- Supporting the wider cross-functional CRM team in achieving business and marketing objectives, including any compliance or departmental tasks
- Supporting ad-hoc operational CRM projects as required
- Following audit, legal and privacy processes and regulations
You Will Be Customer-focused, Inquisitive, Action-orientated And Enjoy Change.
Working In Collaborative, Positive And Agile Teams You Will Thrive In The Kind Of Environment Where You Can Share And Reciprocate Knowledge.
- You Will Have
- Several years of experience of CRM, with demonstrable strong B2C business acumen
- A good understanding of AI, digital marketing, and the CRM regulatory framework
- An interest and understanding of customer data, segmentation, and the ability to interpret analytics data to produce actionable insights with a high attention to detail
- Excellent verbal and written communication skills and be able to facilitate effective communication at all levels
- The ability to shape, define and articulate business and customer opportunities and requirements into clear agency marketing briefs
- Passion for new technology, innovation and customer experience with a strong customer focus
- Self-motivation and direction, with a demonstrated work ethic and ability to perform under pressure to meet deadlines
- Experience working with marketing agencies
- Energy, self-motivation and adaptability to thrive in a fast paced and agile environment
- The ability to think and lead strategically, and demonstrating a strong focus on impactful delivery and drive for results
- Experience leading complex projects with multiple cross-functional and multi-region stakeholders as well as external partners (desirable)
- Salesforce experience (desirable)
The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability.
As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check.
This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions.
This position is based in Dunton, Essex and it is expected the successful candidate will be able to attend the Dunton Campus for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.
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Consumer CRM Specialist employer: Ford Motor Company
Ford Motor Company is an exceptional employer, offering a dynamic work environment at the Dunton Campus in Essex where innovation meets compliance excellence. Employees benefit from a strong focus on professional growth, a collaborative culture that values integrity and teamwork, and the opportunity to lead impactful compliance initiatives within a globally recognised brand. With a commitment to enhancing compliance culture, Ford provides a meaningful and rewarding career path for those passionate about governance and risk management.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer CRM Specialist
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Ford Motor Company. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Ford Motor Company before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Consumer CRM Specialist
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Ford Motor Company:Your cover letter is your chance to shine! Tell us why you want to work at Ford Motor Company specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Ford Motor Company!
How to prepare for a job interview at Ford Motor Company
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
