Ford Lease Brand Specialist
Ford Lease Brand Specialist

Ford Lease Brand Specialist

Full-Time 28800 - 43200 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage relationships and marketing strategies for Ford Lease, ensuring performance targets are met.
  • Company: Join Ford Credit, a leader in the motor vehicle manufacturing industry, known for innovation and teamwork.
  • Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration, plus flexible office days.
  • Why this job: Be part of a diverse team, drive impactful marketing initiatives, and contribute to exciting vehicle sales targets.
  • Qualifications: Strong communication skills, marketing knowledge, and a passion for the automotive industry are essential.
  • Other info: This role requires attendance at the Dunton office four days a week; flexibility is key.

The predicted salary is between 28800 - 43200 £ per year.

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Job Description

The FCB Ford Lease Specialist reports to the FCB Marketing and Sales Operations Manager and is physically co-located between the FCB Marketing and FoB Yield Management teams in Dunton. This role manages the day-to-day relationship with our white label partner and as such travel to their offices in Bristol is also required as necessary to support the business.

Job Description

The FCB Ford Lease Specialist reports to the FCB Marketing and Sales Operations Manager and is physically co-located between the FCB Marketing and FoB Yield Management teams in Dunton. This role manages the day-to-day relationship with our white label partner and as such travel to their offices in Bristol is also required as necessary to support the business.

Responsibilities

  • Share responsibility for Ford Lease contract performance, penetration and renewal targets.
  • Monitor the performance of the Ford Lease account & portfolio and provide management information re its performance and opportunities
  • Build and maintain strong working relationships with the Ford Lease team, FoB Contract Hire Yield Management team, as well as with other key stakeholders such as FCB Finance & Sales teams.
  • Act as a primary point of contact for Ford Lease & FoB on wide range of issues relating to the financing of Lease vehicles, in particular variable marketing programmes.
  • Work with Ford Lease & FoB to actively support the delivery of vehicle sales targets
  • Continually promote the virtues of an integrated marketing strategy and go to market approach to Ford Lease & FoB stakeholders.
  • Develop and flawlessly implement marketing programmes in conjunction with Ford Lease and the FoB Yield Management teams, ensuring that competitor analysis, portfolio analysis and marketing programme performance data insights are utilised effectively.
  • Work with Ford Lease to manage Pricing requests.
  • Co-ordinate marketing & renewal programme launches with the rest of the FCB Marketing team to ensure flawless implementation.
  • Co-ordinate Take to Market with Ford Lease for product launches.
  • Ensure timeliness and quality of dealer communications relating to Ford Lease marketing programmmes.
  • Support the Digital & Communications Specialist with Ford Lease promotional activity required to effectively communicate key customer offers.
  • Participate in Ford Lease, FCB and FoB working group or Sales meetings as needed
  • Understand and incorporate Treating Customers Fairly and Consumer Duty principles into all Ford Lease marketing programme activity.
  • Provide marketing programme support to the FCB & FoB Sales teams.
  • Ad-Hoc projects or assignments.

Qualifications

Essential Criteria

  • Strong verbal and written communication skills, and the ability to engage in effective dialogue, present to and negotiate with Ford Lease, Ford and Ford Credit colleagues at a variety of levels and influence and \’sell\’ ideas.
  • Strong knowledge and experience of the Ford Dealer network and Ford Credit Britain in general, and strong commercial and market awareness gained in FCB or FoB Marketing and/or Sales.
  • Be a dynamic self-starter, with the ability to identify opportunities, influence and ‘sell’ ideas
  • Ability to work autonomously and be self-motivated by an underlying passion for our business.
  • Strong drive for results and the ability to see tasks through to a successful conclusion, with a proven track record of delivering quality work within tight deadlines.
  • Be a proven team player with experience of working within a diverse team environment.
  • Ability to form and maintain strong working relationships with Ford Lease, FCB and FoB stakeholders.
  • Strong numerical, analytical and data interrogation skills.
  • Have excellent PC skills including MS Word, Excel and PowerPoint.

Desirable Criteria

  • Ideally educated to degree level or equivalent.
  • Marketing qualification would be advantageous.

Additional Information:

The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability

This position is based in Dunton, and it is expected the successful candidate will be able to attend the Dunton Office for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.

As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions.

#FordCredit

Seniority level

  • Seniority level

    Associate

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Motor Vehicle Manufacturing

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Ford Lease Brand Specialist employer: Ford Credit

Ford Credit is an exceptional employer that fosters a dynamic and inclusive work culture, providing employees with ample opportunities for professional growth and development. Located in Dunton, the company offers a collaborative environment where team members can thrive while working closely with key stakeholders to drive innovative marketing strategies. With a commitment to diversity and a focus on employee well-being, Ford Credit ensures that every team member feels valued and empowered to contribute meaningfully to the business.
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Contact Detail:

Ford Credit Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Ford Lease Brand Specialist

Tip Number 1

Familiarise yourself with the Ford Dealer network and Ford Credit's operations. Understanding their structure and how they interact will help you build rapport with key stakeholders during interviews.

Tip Number 2

Highlight your experience in marketing and sales, especially if you've worked with automotive brands or in similar roles. Be ready to discuss specific campaigns or projects where you successfully influenced outcomes.

Tip Number 3

Prepare to demonstrate your analytical skills by discussing how you've used data to drive decisions in past roles. Being able to showcase your numerical proficiency will set you apart from other candidates.

Tip Number 4

Network with current or former employees of Ford Credit or similar companies. They can provide insights into the company culture and expectations, which can be invaluable during your interview process.

We think you need these skills to ace Ford Lease Brand Specialist

Strong verbal and written communication skills
Negotiation skills
Knowledge of the Ford Dealer network
Commercial and market awareness
Self-starter mentality
Ability to identify opportunities
Autonomous working capability
Strong drive for results
Team player experience
Relationship building with stakeholders
Numerical and analytical skills
Data interrogation skills
Proficiency in MS Word, Excel, and PowerPoint
Project management skills
Marketing programme development

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the responsibilities of the Ford Lease Brand Specialist role. Emphasise your communication skills, knowledge of the Ford Dealer network, and any marketing experience.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the automotive industry and your understanding of Ford's marketing strategies. Mention specific examples of how you've successfully managed relationships or projects in the past.

Highlight Analytical Skills: Since the role requires strong numerical and analytical skills, include examples in your application that demonstrate your ability to analyse data and make informed decisions. This could be from previous roles or academic projects.

Showcase Teamwork Experience: The job involves working within diverse teams, so highlight your experience in collaborative environments. Provide examples of how you’ve contributed to team success and built strong working relationships with stakeholders.

How to prepare for a job interview at Ford Credit

Know Your Ford Inside Out

Make sure you have a solid understanding of Ford's products, services, and the dealer network. Familiarise yourself with recent developments in the automotive industry, especially those related to leasing and financing, as this will show your genuine interest in the role.

Demonstrate Strong Communication Skills

Since the role requires engaging with various stakeholders, practice articulating your thoughts clearly and confidently. Prepare examples of how you've successfully communicated or negotiated in past roles, as this will highlight your ability to influence and 'sell' ideas effectively.

Showcase Your Analytical Skills

Be ready to discuss your experience with data analysis and how you've used insights to drive marketing strategies. Bring examples of how you've monitored performance metrics in previous roles and how that led to successful outcomes.

Emphasise Team Collaboration

This position involves working closely with diverse teams. Prepare to share experiences where you've collaborated effectively with others, highlighting your ability to build strong working relationships and contribute to team success.

Ford Lease Brand Specialist
Ford Credit

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