At a Glance
- Tasks: Own the digital branding experience for Ford Credit and Ford Lease across various channels.
- Company: Join a global automotive leader committed to innovation and sustainability.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Combine creativity with strategy while supporting Ford's transition to electric vehicles.
- Qualifications: Strong communication skills and a proactive mindset are essential.
The predicted salary is between 40000 - 50000 £ per year.
As the Digital & Communications Specialist, you will own the digital customer and dealer branding experience for Ford Credit and Ford Lease.
This role presents a unique opportunity to combine creative, entrepreneurial marketing with strategic corporate governance.
You will be responsible for bringing our campaigns to life across ford. co. uk, social media, and other digital channels, directly supporting Ford’s transition to electric vehicles (Model e) and commercial services (Ford Pro Fin Simple).
Reporting to the UK Marketing & Communications Manager, you will work at the intersection of marketing, sales, and compliance.
This is a highly collaborative role where you will manage relationships with major external advertising agencies and internal Ford of Britain teams.
If you are a proactive, self-starting communicator looking to accelerate your marketing career within a global automotive leader, we want to hear from you.
- Digital Content Ownership: Manage and update the finance and leasing content on ford. co. uk, ensuring a seamless, engaging, and accurate user journey.
- Agency & Partner Management: Direct external advertising agencies (such as VML, Hogarth, and TMW) to develop high-impact promotional assets and media plans.
- Compliance & Governance: Act as the primary Subject Matter Expert (SME) and liaison for Legal and Compliance teams, ensuring all marketing campaigns adhere to UK Financial Promotions regulations.
- Cross-Functional Campaigns: Partner with Ford of Britain's brand, marketing, and communications teams to launch the latest retail and fleet finance programmes.
- Loyalty & Retention: Design and execute targeted customer communications to support Ford Credit and Ford Lease vehicle renewal and loyalty programs.
- Product Launch Support: Collaborate on launching new digital customer-facing products, working with European teams to optimize online finance calculators and tools.
Essential
- Excellent Communication: Outstanding written and verbal skills, with a proven ability to influence and collaborate with agencies and stakeholders at all levels.
- Creative & Customer-First Mindset: A strong intuitive eye for digital design and copy, backed by a genuine passion for delivering exceptional customer experiences.
- Proactive Drive: A dynamic self-starter who takes initiative, pitches innovative ideas, and possesses a strong drive for results.
- Organizational Excellence: Strong project management skills with high accuracy, attention to detail, and the resilience to meet tight deadlines in a fast-paced environment.
- Desired
- Relevant Experience: Prior professional experience in a Marketing, Digital Communications, or Sales role.
- Regulatory Awareness: Working knowledge of marketing‑related regulatory environments, such as UK Financial Conduct Authority (FCA) or Financial Promotions guidelines.
- Additional Information
The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability.
This position is based in Dunton, and it is expected the successful candidate will be able to attend the Dunton Campus for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.
As part of our pre‑employment checks process, successful candidates will be required to undergo a criminal record check.
This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions.
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StudySmarter Expert Advice🤫
We think this is how you could land Digital & Communications Specialist in England
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ford Credit and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ford Credit are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ford Credit on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ford Credit. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital & Communications Specialist in England
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ford Credit. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ford Credit:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ford Credit’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ford Credit
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ford Credit will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ford Credit, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
