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- Tasks: Lead SEO teams and develop strategies to boost content rankings.
- Company: Forbes Advisor helps readers make informed decisions with trusted advice.
- Benefits: Join a dynamic team with opportunities for growth and mentorship.
- Why this job: Be part of a respected brand, driving impactful results in a competitive landscape.
- Qualifications: 8+ years in SEO, with 3+ years in management; expert knowledge required.
- Other info: Focus on white-hat SEO practices and fostering a data-driven culture.
The predicted salary is between 48000 - 84000 £ per year.
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.
We are seeking an experienced SEO Director to lead our Small Business, Home, and Growth verticals, reporting to the VP of Growth. In this role you will lead multiple SEO teams and work closely with the Editorial and Methodology & Testing teams to develop best-in-class content to rank in highly competitive SERPs on one of the world’s most respected sites. This role requires a combination of strategic planning, team mentoring and management, and hands-on work with a tireless focus on removing obstacles to get things done.
Key Responsibilities- Develop and execute a documented, forward-looking SEO strategy for your verticals
- Manage and mentor your SEO team, helping them to level up and ensuring everyone is working on the right priorities
- Manage cross-functional partnerships with conflicting priorities to maintain a productive workflow across all teams
- Develop new ways to generate uniquely valuable data to set our content clearly above the competition
- Defend content quality standards against revenue and productivity pressures
- Get things done: identify and remove roadblocks for your team, dig in and work alongside them when necessary. Be the person who makes things happen.
- Drive bottom-line revenue in your verticals
- Foster a data-driven culture of continual testing
- Rely solely on publicly defensible white-hat SEO: the SEO world will be scrutinizing your every move
- 8+ years of experience in SEO with at least 3 years in a managerial role
- Experience at an in-house SEO role in publishing or other content focused site
- Expert level knowledge in SEO, including knowing the difference between best practices that don’t move the needle and the things that actually matter
- Proven ability to rank in a competitive environment - understand it’s not just about the domain
- Strong talent discernment
- Ability to coach teams and lead through others
- Experience in business software-related publishing or testing a plus
SEO Director employer: Forbes Advisor
Contact Detail:
Forbes Advisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Director
✨Tip Number 1
Familiarise yourself with the latest SEO trends and algorithm updates. This will not only help you understand the competitive landscape but also demonstrate your commitment to staying ahead in the field, which is crucial for a role like SEO Director.
✨Tip Number 2
Network with other SEO professionals and industry experts. Attend relevant conferences or webinars where you can share insights and learn from others. Building these connections can provide valuable information and potentially lead to referrals.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've successfully managed teams and projects in the past. Highlight specific instances where you removed obstacles for your team or drove significant results through collaboration.
✨Tip Number 4
Prepare to discuss your data-driven approach to SEO. Be ready to explain how you've used analytics to inform your strategies and decisions, as this aligns perfectly with the role's emphasis on fostering a data-driven culture.
We think you need these skills to ace SEO Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive SEO experience, particularly in managerial roles. Emphasise your achievements in developing and executing successful SEO strategies, as well as any specific results you've achieved in competitive environments.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how it aligns with Forbes Advisor's mission. Discuss your leadership style and how you plan to mentor your team while driving bottom-line revenue in the specified verticals.
Showcase Your Expertise: Include specific examples of your past work that demonstrate your expert-level knowledge in SEO. Highlight instances where you've successfully navigated conflicting priorities and maintained productivity across teams.
Prepare for Interviews: Anticipate questions about your approach to SEO strategy and team management. Be ready to discuss how you would foster a data-driven culture and defend content quality standards while achieving business goals.
How to prepare for a job interview at Forbes Advisor
✨Showcase Your SEO Expertise
Be prepared to discuss your extensive experience in SEO, particularly your successes in competitive environments. Highlight specific strategies you've implemented that have led to significant rankings and traffic improvements.
✨Demonstrate Leadership Skills
Since the role involves managing and mentoring teams, share examples of how you've successfully led SEO teams in the past. Discuss your approach to coaching and how you help team members prioritise their work effectively.
✨Prepare for Cross-Functional Collaboration
Understand the importance of working with other departments like Editorial and Methodology & Testing. Be ready to discuss how you've navigated conflicting priorities in previous roles and maintained productive workflows.
✨Emphasise a Data-Driven Approach
Foster a culture of testing and data analysis within your teams. Be prepared to talk about how you've used data to inform your SEO strategies and how you plan to implement this at Forbes Advisor.
