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- Tasks: Manage and optimise paid search campaigns while collaborating with a dynamic team.
- Company: Join Forbes Advisor, a trusted name in consumer advice and guidance.
- Benefits: Enjoy remote work, competitive salary, and opportunities for professional growth.
- Other info: Diverse team culture with a commitment to equal employment opportunities.
- Why this job: Be part of a fast-paced environment that values innovation and creativity.
- Qualifications: 1+ years in performance marketing with strong analytical and creative skills.
The predicted salary is between 35000 - 45000 £ per year.
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.
Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. This position will report into the SEM Manager. In this role you will be required to set up, manage and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.
Responsibilities:- Manage multiple accounts, bringing variety in the role while challenging due to a busy workload and tight deadlines.
- Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.
- Manage the creation of large keyword lists.
- Implement creative copy suggestions.
- Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.
- Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
- Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.
- Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
- Proficiency in MS Excel and data manipulation.
- Google/Bing ads certification, a plus.
- Strong analytical skills.
- Ability to think creatively.
- Excellent attention to detail.
- Strong relationship building skills.
- Ability to think strategically and develop innovative paid search strategies.
- Ability to present information effectively to a range of audiences.
- Proficiency in managing moderate to large scale paid search accounts.
- Skills in campaign performance analysis and digital traffic metrics.
- Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
SEM Specialist (Remote) employer: Forbes Advisor
Contact Detail:
Forbes Advisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEM Specialist (Remote)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant online communities. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best SEM campaigns and results. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how your experience aligns with their goals and how you can help them grow their online presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace SEM Specialist (Remote)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEM Specialist role. Highlight your experience with paid search campaigns and any relevant tools you've used. We want to see how your skills align with our mission at Forbes Advisor!
Show Off Your Analytical Skills: Since this role involves a lot of data-driven decision making, don’t forget to showcase your analytical abilities. Mention specific examples where your insights led to improved campaign performance. We love numbers that tell a story!
Be Creative with Your Copy: As an SEM Specialist, creative copy is key! Include examples of ad copy you’ve written or campaigns you’ve optimised. Show us how you can think outside the box while still adhering to best practices in PPC.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Forbes Advisor!
How to prepare for a job interview at Forbes Advisor
✨Know Your SEM Stuff
Make sure you brush up on your knowledge of paid search campaigns, especially on platforms like Google and Bing. Be ready to discuss your past experiences managing accounts and how you've optimised campaigns to achieve performance goals.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've used data-driven insights to make recommendations for campaign improvements. This could be anything from keyword optimisation to budget adjustments.
✨Be a Team Player
Since collaboration is key in this role, think of examples where you've worked with other teams, like Sales or Product, to achieve common goals. Highlight your relationship-building skills and how they’ve contributed to successful projects.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in the PPC industry. Be prepared to discuss recent developments and how they might impact Forbes Advisor's strategies. Showing that you're proactive about learning will impress the interviewers.