At a Glance
- Tasks: Lead and optimise paid search campaigns to drive performance and growth.
- Company: Join Forbes Advisor, a trusted name in consumer advice and guidance.
- Benefits: Remote work, competitive salary, and opportunities for professional development.
- Why this job: Make a real impact in a dynamic team while shaping digital marketing strategies.
- Qualifications: 5+ years in PPC/SEM with strong management experience required.
- Other info: Collaborative environment with a focus on innovation and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.
Forbes Advisor is looking for a Paid Search Manager to join the Forbes Advisor Performance Marketing team, focusing on supporting one of Forbes' business verticals. Proven account management is essential to be successful in this role. The position, reporting into the SEM Lead, will help Forbes Advisor performance marketing across paid search.
The ideal candidate for this role will possess a unique blend of managerial skills, the ability to delegate responsibilities to junior team members, and a hands-on approach, eagerly diving into the details to personally contribute to the success of our paid search initiatives.
Responsibilities- Accountable for achieving the performance targets of your channel.
- Explaining variance in performance against target to leadership and other stakeholders in management commentary.
- Directing and supporting your team members in determining the optimal tactics and approach to realise the commercial priorities.
- Define short-term and longer-term strategies and implement them with the support of direct reports.
- Provide recommendations and execute strategies for all aspects of campaign management.
- Work with your team to develop a testing roadmap for your categories.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimisations.
- Review and advise their team on findings from monthly account audits.
- Generate innovative ideas to challenge and reshape existing best practices.
- Build strong relationships with Business Development.
- Directly manage one or more search specialists, providing guidance and performance feedback.
- Establishing a coaching and development mindset in your team.
- Determining the mix between short-term commercial BAU and long-term capability development.
- Delivering or facilitating training and development for your team.
- Setting OKRs and conducting quarterly reviews for your team.
- Ensure the team is managing their paid search accounts at the highest standard.
- Passion for Search and digital marketing.
- Highly motivated individual with a proven track record for exceeding expectations.
- Outstanding ability to think creatively and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- High levels of autonomy and self-motivation.
- Excellent analytical, organizational, project management, and time management skills.
- Proven 5+ years’ experience in PPC/SEM working on Google and Microsoft ads.
- At least 2 years of line management experience.
- Proficiency in managing large-scale PPC accounts.
- Experience with website analysis using a variety of analytics tools, including Google Analytics.
- Experience using external competitive research tools such as SEM Rush.
- Proven experience using smart bidding strategies.
- You enjoy working in a team environment and look forward to supporting the business to meet required goals.
- Strong growth in channel revenue and profit with the team hitting marketing performance targets.
- The team is highly engaged, with strong succession, low regretted-churn, and a high proportion of future leaders.
- The team is perceived to be high performing and world-class, with strong relationships across all stakeholders.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
SEM Manager (Remote) employer: Forbes Advisor
Contact Detail:
Forbes Advisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEM Manager (Remote)
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a SEM Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its performance marketing strategies. Be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who’s genuinely interested in their mission.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your achievements and how they relate to the SEM role. Keep it concise and impactful – think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace SEM Manager (Remote)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the SEM Manager role. Highlight your experience in PPC/SEM and how it aligns with our mission at Forbes Advisor. We want to see how you can help us turn aspirations into reality!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you've exceeded performance targets or optimised campaigns. This will help us see the impact you've made in previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also a great fit for our team culture. Share what excites you about digital marketing and why you want to join us at Forbes Advisor.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Forbes Advisor
✨Know Your Numbers
As a SEM Manager, you'll need to demonstrate your understanding of performance metrics. Brush up on key PPC statistics and be ready to discuss how you've used data-driven insights to optimise campaigns in the past.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to share examples of how you've successfully led and developed team members. Highlight your coaching style and any specific strategies you've implemented to enhance team performance.
✨Stay Ahead of Trends
The digital marketing landscape is always changing. Make sure you’re up-to-date with the latest PPC trends and tools, like smart bidding strategies. Bring examples of how you've adapted to changes in the industry to improve campaign outcomes.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about challenges you've encountered in previous roles and how you overcame them, especially in relation to managing large-scale PPC accounts.