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- Tasks: Lead and manage PPC campaigns to achieve performance goals.
- Company: Forbes Advisor helps readers make informed decisions with trusted advice.
- Benefits: Enjoy competitive salary, 35 days PTO, and comprehensive health coverage.
- Why this job: Join a dynamic team in a start-up-like environment within an established company.
- Qualifications: 4-5 years of PPC management experience; analytical and team-oriented mindset required.
- Other info: Remote position with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.
Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Forbes Advisor is looking for an SEM Campaign Manager to join the Forbes Advisor Performance Marketing team. The position, reporting to the SEM Lead, will help lead our paid marketing program across multiple verticals. Proven account management and leadership experience are essential to be successful in this role.
Responsibilities:
- Work within our in-house PPC team to deliver performance goals.
- Ensure best practice PPC strategies are executed to high standards to deliver business goals.
- Leverage automated bidding to deliver business goals.
- Manage the growth of several PPC accounts under a business vertical.
- Analyse data and explain PPC performance.
- Communicate well with multiple stakeholders in the business to deliver performance goals (Business Development, Data, Engineering, SEO, Compliance & Finance).
- Work with our Google and Microsoft account managers to deliver performance goals.
- Accelerate account performance by effective use of Beta’s and testing.
- Generate ideas to strengthen account performance.
- Delegate tasks effectively to ensure deadlines are delivered.
Requirements:
- Highly motivated individual with a proven track record for exceeding expectations.
- Proven 4/5+ years’ experience in PPC campaign management (Google & Microsoft ads).
- Enthusiastic about search marketing and looking forward to new opportunities to develop your PPC skills and people management skills.
- Analytical-minded person who enjoys complex problem-solving.
- Enjoy working in a team environment and look forward to supporting the team and business to meet required goals.
- Experience in affiliate marketing - a plus.
- Experience in running Display or YouTube for performance marketing - a plus.
Benefits:
- Competitive salary
- Medical, dental, and vision coverage
- 35 Days of PTO (Including Bank Holidays)
- Day off the 3rd Friday of every month
- Disability coverage
- Employee assistance program
- Paid parental leave program
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Consumer Services
Contact Detail:
Forbes Advisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEM Campaign Manager (Remote)
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEM. Stay updated on industry news, attend webinars, and follow thought leaders in the field. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the SEM and PPC space. Join relevant online communities or LinkedIn groups where you can engage with others, share insights, and learn from their experiences. This could lead to valuable connections and potential referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past PPC campaigns. Be ready to explain your strategies, the tools you used, and the results you achieved. This will showcase your hands-on experience and analytical skills, which are crucial for the SEM Campaign Manager role.
✨Tip Number 4
Research Forbes Advisor thoroughly. Understand their mission, values, and the specific markets they operate in. Tailoring your conversation to align with their goals will show that you're genuinely interested in contributing to their success.
We think you need these skills to ace SEM Campaign Manager (Remote)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the SEM Campaign Manager position. Familiarise yourself with PPC strategies, account management, and performance marketing to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 4/5+ years of experience in PPC campaign management. Provide specific examples of successful campaigns you've managed, particularly those involving Google and Microsoft ads, to demonstrate your expertise.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to drive PPC performance. Mention any tools or methodologies you've employed to analyse campaign results and optimise strategies.
Tailor Your Application: Customise your cover letter to reflect Forbes Advisor's mission and values. Explain why you're passionate about search marketing and how your skills align with their goals. This personal touch can make your application stand out.
How to prepare for a job interview at Forbes Advisor
✨Showcase Your PPC Expertise
Make sure to highlight your experience with Google and Microsoft ads during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your capability in PPC campaign management.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come ready to discuss how you've used data to inform your decisions in past campaigns. Bring examples of how you've analysed PPC performance and made adjustments based on your findings.
✨Communicate Effectively
The job involves working with multiple stakeholders, so practice articulating your ideas clearly. Prepare to explain complex concepts in a straightforward manner, as this will show your ability to collaborate effectively across teams.
✨Prepare for Problem-Solving Scenarios
Expect to face questions that assess your problem-solving skills. Think of specific challenges you've encountered in previous roles and how you overcame them. This will showcase your critical thinking and adaptability, which are crucial for the SEM Campaign Manager position.
