At a Glance
- Tasks: Manage and optimise paid search campaigns to boost online presence and conversions.
- Company: Join Forbes Advisor, a trusted name in consumer advice and guidance.
- Benefits: Enjoy remote work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Be part of a dynamic team making a real impact in digital marketing.
- Qualifications: 1+ years in performance marketing with strong analytical and creative skills.
The predicted salary is between 30000 - 40000 € per year.
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease.
Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. This position will report into the SEM Manager. In this role you will be required to set up, manage and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.
Responsibilities:- Manage multiple accounts, maintaining and monitoring bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.
- Manage the creation of large keyword lists and implement creative copy suggestions.
- Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.
- Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
- Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.
- Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
- Proficiency in MS Excel and data manipulation.
- Google/Bing ads certification, a plus.
- Strong analytical skills and ability to think creatively.
- Excellent attention to detail and strong relationship building skills.
- Ability to think strategically and develop innovative paid search strategies.
- Proficiency in managing moderate to large scale paid search accounts.
- Skills in campaign performance analysis and digital traffic metrics.
- Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
PPC Specialist (Remote) employer: Forbes Advisor
Forbes Advisor is an exceptional employer that fosters a dynamic and inclusive work culture, offering remote opportunities that empower employees to thrive in their roles. With a strong emphasis on professional growth, team collaboration, and innovative thinking, employees are encouraged to develop their skills while contributing to meaningful projects that impact consumers globally. Joining Forbes Advisor means being part of a respected brand that values expertise and provides the resources needed to excel in the fast-paced world of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Specialist (Remote)
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend webinars, and join relevant online communities. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. This will give potential employers a clear idea of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its PPC strategies. Be ready to discuss how you can contribute to their goals and share your insights on current trends in the industry.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace PPC Specialist (Remote)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the PPC Specialist role. Highlight your experience with paid search campaigns and any relevant tools you've used. We want to see how your skills align with our mission at Forbes Advisor!
Show Off Your Passion:Let your enthusiasm for digital marketing shine through! Share examples of how you've kept up with PPC trends or any creative strategies you've implemented in past roles. We love seeing candidates who are genuinely excited about the industry.
Be Data-Driven:Since this role involves a lot of analysis, make sure to include specific metrics or results from your previous campaigns. We appreciate candidates who can demonstrate their impact on ROI and conversions through data-driven insights.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Forbes Advisor
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Understand the latest trends in paid search, and be ready to discuss how you've successfully managed campaigns in the past. This will show that you're not just familiar with the basics but are genuinely passionate about the field.
✨Showcase Your Analytical Skills
Since this role requires strong analytical skills, prepare to discuss specific examples of how you've used data to drive decisions in your previous roles. Bring along any reports or analyses you've done that demonstrate your ability to optimise campaigns based on performance metrics.
✨Be Ready to Collaborate
Forbes Advisor values teamwork, so think of examples where you've worked closely with other departments like Sales or Data. Be prepared to explain how you can contribute to a collaborative environment and help achieve shared goals.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team dynamics, the tools they use for campaign management, or how they measure success. This shows your interest in the role and helps you gauge if it's the right fit for you.
