PPC Specialist (Remote)

Overview

Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes\’ business verticals. If you\’re seeking challenges and opportunities similar to a start-up with the benefits of an established company, read on. This role reports to the SEM Manager and involves setting up, managing, and optimizing paid search campaigns, performing analyses and reporting, and collaborating with the wider paid search team to grow our online presence and conversions.

Responsibilities

• Ensure campaigns deliver positive ROI to achieve desired results.
• Manage multiple accounts with a busy workload and tight deadlines.
• Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and other important account metrics on existing and new categories.
• Manage the creation of large keyword lists.
• Implement creative copy suggestions.
• Define campaign budgets, align campaign goals, and ensure search campaigns meet best-practice principles.
• Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax, and other areas of paid search to deliver performance goals.
• Keep up to date with search engine and PPC industry trends and developments.
• Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimisations.
• Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.

Professional Competencies

• Passion for Search and digital marketing.
• A detailed knowledge of PPC best approaches, principles, and standards.
• A good understanding of how PPC fits into the wider area of digital marketing.
• Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

Requirements

• Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
• Proficiency in MS Excel and data manipulation.
• Google/Bing ads certification, a plus
• Strong analytical skills
• Ability to think creatively
• Excellent attention to detail
• Strong relationship-building skills
• Ability to think strategically and develop innovative paid search strategies
• Ability to present information effectively to a range of audiences
• Proficiency in managing moderate to large-scale paid search accounts.
• Skills in campaign performance analysis and digital traffic metrics
• Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
• Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

Benefits

• Competitive salary
• Medical, dental and vision coverage
• 35 Days of PTO (Including Bank Holidays)
• Day off the 3rd Friday of every month
• Disability coverage
• Employee assistance program
• Paid parental leave program

Additional Information

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Consumer Services

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