At a Glance
- Tasks: Manage and optimise paid search campaigns to boost online presence and conversions.
- Company: Forbes Advisor helps readers make informed decisions with trusted advice across various industries.
- Benefits: Enjoy competitive salary, 35 days PTO, medical coverage, and a day off every third Friday.
- Why this job: Join a dynamic team with start-up challenges in an established company focused on impactful results.
- Qualifications: 1+ years in performance marketing with strong analytical skills and PPC knowledge required.
- Other info: Remote position with opportunities for professional growth and collaboration across teams.
The predicted salary is between 28800 - 42000 £ per year.
Company Description
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
Company Description
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor\’s global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Job Description
Forbes Advisor is looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes\’ business verticals. If you\’re looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.
This position will report to the SEM Manager. In this role, you will be required to set up, manage, and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.
Responsibilities:
- Ensure campaigns deliver positive ROI to achieve desired results.
- Manage multiple accounts; this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
- Maintain and monitor bidding strategies, targeting settings, budgets, search terms, and other important account metrics on existing and new categories.
- Manage the creation of large keyword lists
- Implement creative copy suggestions
- Define campaign budgets, align campaign goals, and ensure search campaigns meet best practice principles.
- Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax, and other areas of paid search to deliver performance goals.
- Keep up to date with search engine and PPC industry trends and developments.
- Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimisations.
- Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.
Professional Competencies:
- Passion for Search and digital marketing.
- A detailed knowledge of PPC best approaches, principles, and standards.
- A good understanding of how PPC fits into the wider area of digital marketing
- Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
Requirements:
- Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
- Proficiency in MS Excel and data manipulation.
- Google/Bing ads certification, a plus
- Strong analytical skills
- Ability to think creatively
- Excellent attention to detail
- Strong relationship-building skills
- Ability to think strategically and develop innovative paid search strategies
- Ability to present information effectively to a range of audiences
- Proficiency in managing moderate to large-scale paid search accounts.
- Skills in campaign performance analysis and digital traffic metrics
- Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
- Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).
Benefits:
- Competitive salary
- Medical, dental and vision coverage
- 35 Days of PTO (Including Bank Holidays)
- Day off the 3rd Friday of every month
- Disability coverage
- Employee assistance program
- Paid parental leave program
Additional Information
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Consumer Services
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Paid Search Specialist (Remote) employer: Forbes Advisor
Contact Detail:
Forbes Advisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Specialist (Remote)
✨Tip Number 1
Familiarise yourself with the latest trends in paid search and PPC strategies. This will not only help you during interviews but also show your passion for the field, which is crucial for a role like this.
✨Tip Number 2
Network with current or former employees of Forbes Advisor on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, giving you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised paid search campaigns in the past. Highlighting your analytical skills and results-driven mindset will resonate well with the hiring team.
✨Tip Number 4
Stay updated on Google and Bing Ads features, especially smart bidding strategies. Being able to discuss these tools confidently will demonstrate your expertise and readiness for the role.
We think you need these skills to ace Paid Search Specialist (Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and paid search campaigns. Use specific examples that demonstrate your ability to manage accounts and achieve positive ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and detail how your skills align with the responsibilities outlined in the job description. Mention any specific tools or strategies you have successfully implemented in past roles.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data-driven insights to optimise campaigns. Highlight any experience with tools like SEM Rush or Google Search Console.
Highlight Certifications: If you have Google or Bing ads certifications, make sure to mention them prominently in your application. This will demonstrate your commitment to the field and your expertise in managing paid search campaigns.
How to prepare for a job interview at Forbes Advisor
✨Showcase Your PPC Knowledge
Make sure to brush up on your knowledge of PPC best practices and principles. Be prepared to discuss specific strategies you've used in past campaigns, especially those that have delivered positive ROI.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be ready to share examples of how you've used data-driven insights to optimise campaigns. Discuss any tools you've used, like SEM Rush or Google Search Console, to analyse performance.
✨Highlight Your Multi-Tasking Abilities
Given the fast-paced nature of the job, it's important to convey your ability to manage multiple accounts and tasks simultaneously. Share experiences where you successfully juggled various responsibilities under tight deadlines.
✨Prepare for Creative Problem-Solving
The role involves developing innovative paid search strategies, so think of examples where you've had to think outside the box. Be ready to discuss how you approach campaign structuring and targeting opportunities creatively.