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- Tasks: Manage high-budget Native campaigns and optimise performance across platforms like Taboola and Outbrain.
- Company: Join Forbes Advisor, a successful company with a start-up vibe.
- Benefits: Enjoy remote work, competitive salary, and a supportive team environment.
- Why this job: Make an impact by driving innovative marketing strategies in a dynamic role.
- Qualifications: 5 years of experience in Native ads and strong data analysis skills required.
- Other info: Collaborative culture with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Forbes Advisor is looking for a Native campaign manager to join the Performance Marketing team. Proven campaign management across Native platforms such as Taboola, Outbrain, Microsoft, and MediaGo is essential to be successful in this role. The role, reporting to the Native Lead, will be responsible for managing high-budget Native campaigns. The ideal candidate will combine strong technical campaign management expertise, exceptional data analysis skills, creativity, and a strategic mindset, plus have a proven track record of successfully launching, scaling, and managing large-scale Native campaigns.
Responsibilities:
- Responsible for achieving the performance targets of your campaigns and helping the Native team achieve their overall growth goals.
- Launch and manage multiple high-budget Native campaigns across Taboola, Outbrain, and Microsoft ads.
- Continuously monitor campaign performance, identify trends, and implement optimizations to maximize ROI and meet KPIs.
- Analyze campaign data to generate actionable insights and inform future strategies.
- Regularly come up with and test new ad images and copy.
- Work with the CRO team to come up with advertorial tests to drive performance uplifts.
- Test new targeting, bidding, and creative strategies to drive innovation and stay ahead of industry trends.
- Provide regular performance reports to stakeholders highlighting successes, challenges, and opportunities for improvement.
Requirements:
- Proven 5 years experience in Native ads working across Taboola, Outbrain, and other Native platforms.
- Proficiency in managing large-scale Native campaigns - ideally with a mix of lead-gen and eCommerce.
- Experience launching and scaling Native campaigns from scratch.
- Strong technical platform ability, experience with different bid strategies, audience targeting, and other platform features.
- Proven ability to create winning ad images and headlines.
- Able to write advertorial copy which achieves campaign goals.
- Experience analysing large data sets to make data-driven campaign management decisions.
- Ability to coordinate with internal teams and external platforms.
- You enjoy working in a team environment and look forward to supporting the business to meet required goals.
Additional Information:
Remote Work: Yes
Employment Type: Full-time
Native Media Buyer employer: Forbes Advisor
Contact Detail:
Forbes Advisor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Native Media Buyer
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those who work with Native platforms. A friendly chat can lead to insider info or even a referral that could land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful campaigns and data analysis. This will give potential employers a taste of what you can bring to the table, especially when it comes to managing high-budget Native campaigns.
✨Tip Number 3
Stay updated on trends! Follow industry news and join relevant forums. Being in the know about the latest strategies and tools will not only help you in interviews but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a better chance to stand out and be noticed by our hiring team.
We think you need these skills to ace Native Media Buyer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Native Media Buyer role. Highlight your experience with platforms like Taboola and Outbrain, and showcase any successful campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about native advertising and how your creativity and strategic mindset can contribute to our team. Keep it engaging and relevant to the job description.
Showcase Your Data Skills: Since data analysis is key in this role, make sure to include examples of how you've used data to drive campaign decisions. We love seeing numbers that back up your achievements, so don’t hold back on the specifics!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Forbes Advisor
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Native platforms like Taboola, Outbrain, and Microsoft Ads. Brush up on their features, bidding strategies, and audience targeting options. Being able to discuss specific campaigns you've managed on these platforms will show your expertise.
✨Showcase Your Data Skills
Prepare to talk about how you've analysed large data sets in the past. Bring examples of how your insights led to successful campaign optimisations. This will demonstrate your ability to make data-driven decisions, which is crucial for this role.
✨Creativity is Key
Think of some innovative ad images and copy that you've created or would like to test. Be ready to discuss your creative process and how it ties into achieving campaign goals. This will highlight your strategic mindset and creativity.
✨Team Player Attitude
Since collaboration is important, be prepared to share examples of how you've worked with internal teams or external partners. Emphasise your ability to coordinate efforts and support business goals, as this will resonate well with the interviewers.
