At a Glance
- Tasks: Manage and optimise paid search campaigns across platforms like Google Ads and Bing Ads.
- Company: Join Forbes Advisor, a trusted name in consumer advice and guidance.
- Benefits: Enjoy competitive salary, professional growth, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for personal and professional development.
- Why this job: Be part of a fast-growing team and make a real impact in digital marketing.
- Qualifications: 3+ years in PPC/SEM with strong analytical skills and a passion for search marketing.
The predicted salary is between 40000 - 50000 £ per year.
Forbes Advisor is looking for a Paid Search Campaign Manager to join the Forbes Advisor Performance Marketing team, focusing on supporting one of Forbes' fast growing verticals. Proven hands-on account management is essential to be successful in this role. Reporting to the Head of SEM, this role will support and drive Forbes Advisor’s performance marketing efforts across paid search. The ideal candidate brings strong SEM expertise, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward. They are detail-oriented, action-driven, and eager to personally contribute to the success and growth of our paid search programs.
Responsibilities:
- Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
- Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
- Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
- Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
- Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
- Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
- Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
- Generate innovative ideas to challenge and reshape existing best practices.
- Stay up to date with search engine updates and PPC industry trends.
- Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
- Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.
Capability:
- Lead key category accounts with full ownership.
- Strategically scale performance marketing initiatives.
- Full responsibility for growing own verticals.
- Initiating and owning high impact projects across owned categories.
- Deliver clear, data-driven insights and recommendations.
- Experiment with and refine new campaign techniques.
- Leading by example where appropriate.
- Determining the mix between short-term commercial BAU and long-term capability development (e.g., roadmap/testing).
Professional Competencies:
- Passion for Search and digital marketing.
- Highly motivated individual with a proven track record for exceeding expectations.
- Outstanding ability to think creatively and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- High levels of autonomy and self-motivation.
- Excellent analytical, organizational, project management, and time management skills.
- Deep expertise in Google Ads.
- Proven track record of strategic growth and optimizations.
- High-quality client communication and storytelling.
- Cross-functional collaboration skills.
- Fail Fast or double down approach.
Requirements:
- Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads.
- In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
- Experience managing large-scale PPC accounts.
- Strong analytical skills and proficiency in data analysis tools.
- Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
- Experience using external competitive research tools such as SEMrush, Adthena, or similar.
- Highly motivated with a proven track record of exceeding expectations.
- Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
- Enjoys working in a collaborative team environment and supporting the business in achieving goals.
- Proficient in Excel.
- Bachelor’s Degree is required.
SEM Campaign Manager in London employer: Forbes Advisor
Forbes Advisor is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and creativity are highly valued. Employees benefit from a wealth of growth opportunities within a supportive environment, allowing them to develop their skills in performance marketing while contributing to meaningful projects that impact consumers globally. Located in a vibrant area, the company offers the stability of an established brand combined with the excitement of a fast-paced, start-up-like atmosphere, making it an ideal place for ambitious professionals looking to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land SEM Campaign Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your skills as a SEM Campaign Manager can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join our team at Forbes Advisor.
We think you need these skills to ace SEM Campaign Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the SEM Campaign Manager role. Highlight your experience with Google Ads and Bing Ads, and showcase any successful campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about search marketing and how your previous experiences have prepared you for this role. Keep it engaging and relevant to what we do at Forbes Advisor.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, be sure to include examples of how you've used data to drive campaign performance in your application. We love seeing candidates who can leverage insights to optimise results!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Forbes Advisor
✨Know Your SEM Stuff
Make sure you brush up on your SEM knowledge before the interview. Be ready to discuss your experience with Google Ads and Bing Ads, including any smart bidding strategies you've used. They’ll want to see that you can talk the talk and walk the walk!
✨Show Off Your Analytical Skills
Prepare to showcase your analytical prowess. Bring examples of how you've used data analysis tools to optimise campaigns in the past. Being able to explain your thought process behind decisions will impress them and show you’re detail-oriented.
✨Be Ready to Collaborate
Since this role involves working with various teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you’ve built relationships across departments to achieve common goals.
✨Have a Testing Mindset
They’re looking for someone who can innovate and experiment. Come prepared with ideas for testing roadmaps or new campaign techniques you’d like to try. Showing that you’re proactive and willing to challenge the status quo will set you apart!
