Lifecycle Marketing Lead: Email, SMS & Campaigns

Lifecycle Marketing Lead: Email, SMS & Campaigns

Full-Time 36000 - 44000 £ / year (est.) On-site
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At a Glance

  • Tasks: Create and manage exciting lifecycle campaigns across email and SMS.
  • Company: Join Forbes Advisor, a leading name in the industry, based in London.
  • Benefits: Enjoy competitive pay, flexible working options, and opportunities for growth.
  • Other info: Collaborative environment with a focus on innovation and learning.
  • Why this job: Be part of a dynamic team that values creativity and data-driven decisions.
  • Qualifications: Experience with CRM tools, especially Braze, and a passion for marketing.

The predicted salary is between 36000 - 44000 £ per year.

Forbes Advisor in London is seeking a Lifecycle Marketing Executive to build and deliver lifecycle campaigns across email, SMS, and beyond, working hands-on to bring campaigns to life with our CRM Manager.

You will schedule journeys, segment audiences, and ensure campaigns ship on time with high quality.

A data-minded self-starter who enjoys testing and learning is ideal, with Braze experience preferred and strong cross-functional collaboration.

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Lifecycle Marketing Lead: Email, SMS & Campaigns employer: Forbes Advisor

Forbes Advisor in London is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and data-driven strategies thrive. Employees benefit from comprehensive growth opportunities, including hands-on experience with innovative tools like Braze, and the chance to work alongside talented professionals in a vibrant city known for its rich diversity and professional networking potential.

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Contact Details:

Forbes Advisor Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Lifecycle Marketing Lead: Email, SMS & Campaigns

✨Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forbes Advisor and show them what you can bring to the table.

✨Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forbes Advisor are looking for.

✨Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forbes Advisor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

✨Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forbes Advisor. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Lifecycle Marketing Lead: Email, SMS & Campaigns

Lifecycle Marketing
Email Marketing
SMS Marketing
Campaign Management
CRM Management
Audience Segmentation
Data Analysis

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forbes Advisor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Forbes Advisor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forbes Advisor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Forbes Advisor

✨Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forbes Advisor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

✨Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

✨Be Ready for Scenario-Based Questions

At Forbes Advisor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

✨Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.