Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive user acquisition and convert free users to paid subscribers with data-driven strategies.
- Company: Join a fast-growing startup with a collaborative and supportive culture.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Why this job: Make a real impact in a fast-paced setting while shaping the future of our growth strategy.
- Qualifications: Proven experience in user acquisition and strong analytical skills required.
- Other info: Be part of an innovative team and advance your career in the SaaS space.
The predicted salary is between 36000 - 60000 £ per year.
We're seeking a dynamic and results-oriented Growth Lead to drive our user acquisition, maximize the conversion of free users to paid subscribers, and own our sales-led GTM motion and pipeline generation. You'll be the architect of our conversion funnel, leveraging data-driven strategies to optimize user engagement, accelerate revenue growth, and enable our sales team to hit aggressive growth targets.
Responsibilities
- Develop and execute comprehensive strategies focused on converting free users to paid subscriptions. This includes identifying key conversion points, designing targeted campaigns, and implementing effective messaging and incentives.
- Analyze user behavior and identify opportunities to improve conversion rates. Utilize analytics tools to track key metrics, conduct A/B testing, and optimize the user journey.
- Design and implement targeted email marketing campaigns, in-app messaging, and other communication strategies to nurture free users and drive conversions. Craft compelling copy and personalized offers to resonate with different user segments.
- Collaborate with the product and engineering teams to optimize the onboarding process and improve the overall user experience. Ensure a seamless transition from free to paid.
- Create and manage compelling marketing content, including landing pages, blog posts, and social media campaigns, to support conversion efforts. Highlight the value proposition of our paid subscription and address potential user objections.
- Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads) to drive targeted traffic to our free trial and subscription pages. Optimize campaigns for conversion and ROI.
- Monitor and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth. Provide regular updates and insights to the leadership team.
- Stay up-to-date on the latest growth marketing trends and best practices, particularly in the SaaS subscription space. Continuously experiment and iterate to improve conversion performance.
- Implement and optimize referral programs and other strategies to leverage existing users for acquisition and conversion.
- Develop and implement customer segmentation strategies to tailor marketing messaging and offers for different user groups, with a focus on maximizing conversion potential.
- Drive and manage sales-led growth and our account-based marketing efforts with the goal of growing our pipeline value for our sales team.
Requirements
- Proven track record of driving user acquisition and significantly improving free-to-paid subscription conversion rates.
- Strong analytical skills and experience using data to inform marketing decisions.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot).
- Experience owning account-based marketing (e.g., responsible for SQL/SQO or pipeline value targets).
- Excellent written and verbal communication skills.
- Experience in the SaaS or B2B space is a plus.
- Experience with A/B testing and funnel optimization.
- Deep understanding of customer lifecycle marketing.
Benefits
- Work in a fast-paced, collaborative, and supportive environment.
- Opportunity to grow and advance your career.
- Opportunity to be on the ground floor of a fast-growing startup.
- Competitive salary and benefits package.
Growth Lead in London employer: Forager
Contact Detail:
Forager Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements and projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to growth strategies. We recommend doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Growth Lead in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for growth marketing shine through! We want to see how excited you are about driving user acquisition and optimising conversion rates. Share your experiences and what makes you tick in this field.
Tailor Your Message: Make sure to customise your application to reflect the specific requirements of the Growth Lead role. Highlight your relevant skills and experiences that align with our needs, especially around user engagement and conversion strategies. We love a personal touch!
Be Data-Driven: Since we’re all about leveraging data, include examples of how you've used analytics to inform your decisions in past roles. Talk about any A/B testing or metrics you've tracked to improve conversion rates. Numbers speak volumes to us!
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points if necessary to highlight your achievements and skills. And don’t forget to apply through our website – it’s the best way to get noticed!
How to prepare for a job interview at Forager
✨Know Your Metrics
Before the interview, brush up on key performance indicators related to user acquisition and conversion rates. Be ready to discuss how you've used data to drive decisions in previous roles. This shows you understand the importance of analytics in a Growth Lead position.
✨Craft Your Success Stories
Prepare specific examples of how you've successfully converted free users to paid subscriptions. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you articulate your experience clearly and effectively.
✨Familiarise with Marketing Tools
Make sure you're well-versed in marketing automation tools and analytics platforms mentioned in the job description, like Google Analytics and HubSpot. Being able to discuss your experience with these tools will demonstrate your readiness for the role.
✨Stay Current on Trends
Research the latest trends in growth marketing, especially in the SaaS space. Bring up any recent developments or strategies you've found interesting during the interview. This shows your passion for the field and your commitment to continuous learning.
