At a Glance
- Tasks: Lead and optimise digital marketing strategy, focusing on website performance and user experience.
- Company: Fora, a pioneering company creating inspiring, design-led workspaces across the UK.
- Benefits: Flexible working hours, 28 days leave, health support, and opportunities for personal growth.
- Other info: Join a dynamic team with a focus on wellbeing and innovative workspace solutions.
- Why this job: Make a real impact on digital marketing while working in a creative and supportive environment.
- Qualifications: Experience in digital marketing, website management, and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
About the Company
At Fora, we reimagine the workplace by creating inspiring, design‑led spaces that blend hospitality, community, and wellbeing. From our first London workspace over 20 years ago, we’ve grown to 60+ locations across the UK, supporting 30,000+ members and partnering with brands such as Ocado, The British Fashion Council, and Pangaia. Backed by The Office Group, Blackstone, and Brockton Capital, we are pioneering conscious design, sustainable construction, and workspaces that empower people to work in their own unique way.
Role Overview
This pivotal role will lead and optimise Fora’s digital marketing strategy with a particular focus on the website as a core commercial and conversion channel. You will shape user journeys, drive performance across campaigns, and combine creative thinking with data‑driven decision‑making to deliver measurable impact. Working closely with the Head of Digital Marketing, you will help drive brand visibility, audience engagement, and commercial growth across all digital touchpoints.
Responsibilities
- Website ownership & user experience
- Own and manage the website, ensuring an exceptional, seamless user experience
- Build and optimise landing pages for campaigns using CMS templates
- Update site content, including copy, imagery, and campaign assets
- Maintain high standards of UX, design quality, and brand consistency
- Monitor performance (load time, issues, site health) and drive improvements
- Analytics & performance optimisation
- Analyse website performance using GA4 and other tools
- Track user behaviour and conversion performance across the funnel
- Translate data into clear insights and actionable recommendations
- Build and share regular performance dashboards and reports
- Ensure accurate tracking, tagging, and attribution across campaigns
- Agency & partner management
- Collaborate closely with digital agencies and technical partners
- Ensure paid media and campaigns are fully integrated and tracked end‑to‑end
- Coordinate SEO, technical improvements and website enhancements
- Support delivery of new features, releases, and optimisation initiatives
- Cross‑team collaboration
- Translate marketing briefs into website builds and digital experiences
- Partner with creative and content teams to keep the site fresh and on‑brand
- Work with CRM and marketing teams on integrations and campaign journeys
- Continuous improvement & innovation
- Identify opportunities to improve UX, CRO and digital journeys
- Conduct regular audits across content, performance and tracking
- Stay ahead of trends across digital, analytics and emerging technologies
- Content & brand activation
- Shape and guide digital content strategy across channels
- Support organic social strategy and ensure consistent brand messaging
- Ensure every digital touchpoint reflects Fora’s premium, design‑led proposition
Requirements
You are a hands‑on digital marketer who thrives in a fast‑paced environment, combining analytical thinking with strong execution.
Experience & skills:
- Proven experience in a Digital Marketing Manager (or similar) role
- Strong background in website management and optimisation
- Solid understanding of PPC, paid social, SEO, email and analytics
- Hands‑on experience with GA4, Google Ads, Meta Ads Manager, CMS and CRM tools
- Strong analytical capability—able to turn data into meaningful action
- Excellent project management with the ability to manage multiple workstreams
- Experience working with agencies or external partners
- Experience with tag management or data visualisation tools
- Exposure to B2B, B2C, membership or professional services environments
- Relevant qualifications (e.g. CIM, DMA, Google certifications)
Benefits
Your work should enhance your life, not compete with it. That’s why our benefits support wellbeing, fuel your ambitions, and give you freedom to live and work your way.
- Core working hours with flexibility— because life doesn’t run 9‑5
- Two weeks ‘Work from Anywhere’—swap your desk for a beach or mountain
- 28 days’ annual leave + bank holidays
- Your birthday off
- Buy additional annual leave to create more time for what matters
- 5% matched pension scheme
- Life assurance for peace of mind
- Discounted gym membership
- Health cash plan
- Mental wellbeing support—confidential in‑person or online therapy sessions
- Cycle to Work Scheme
- Season Ticket Loan to ease your journey
- 25% off at Fora cafés
- 2 volunteer days per year
We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, colour, religion, gender, sexual orientation, gender identity, age, national origin or disability status.
Website Marketing Manager employer: Fora
Fora is an exceptional employer that prioritises a vibrant work culture and employee well-being in the heart of Greater London. With a strong focus on hospitality and service excellence, team members enjoy comprehensive benefits, including generous annual leave and a matched pension scheme, alongside unique opportunities for personal and professional growth within beautifully designed workspaces. Join us to be part of a dynamic team that values creativity, collaboration, and a seamless member experience.
