At a Glance
- Tasks: Lead and optimise digital marketing strategy, focusing on website performance and user experience.
- Company: Fora, a pioneering company creating inspiring, design-led workspaces across the UK.
- Benefits: Flexible working hours, 28 days leave, health support, and opportunities for personal growth.
- Other info: Join a dynamic team with a focus on wellbeing and innovative workspace solutions.
- Why this job: Make a real impact on digital marketing while working in a creative and supportive environment.
- Qualifications: Experience in digital marketing, website management, and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
About the Company
At Fora, we reimagine the workplace by creating inspiring, design‑led spaces that blend hospitality, community, and wellbeing. From our first London workspace over 20 years ago, we’ve grown to 60+ locations across the UK, supporting 30,000+ members and partnering with brands such as Ocado, The British Fashion Council, and Pangaia. Backed by The Office Group, Blackstone, and Brockton Capital, we are pioneering conscious design, sustainable construction, and workspaces that empower people to work in their own unique way.
Role Overview
This pivotal role will lead and optimise Fora’s digital marketing strategy with a particular focus on the website as a core commercial and conversion channel. You will shape user journeys, drive performance across campaigns, and combine creative thinking with data‑driven decision‑making to deliver measurable impact. Working closely with the Head of Digital Marketing, you will help drive brand visibility, audience engagement, and commercial growth across all digital touchpoints.
Responsibilities
- Website ownership & user experience
- Own and manage the website, ensuring an exceptional, seamless user experience
- Build and optimise landing pages for campaigns using CMS templates
- Update site content, including copy, imagery, and campaign assets
- Maintain high standards of UX, design quality, and brand consistency
- Monitor performance (load time, issues, site health) and drive improvements
- Analytics & performance optimisation
- Analyse website performance using GA4 and other tools
- Track user behaviour and conversion performance across the funnel
- Translate data into clear insights and actionable recommendations
- Build and share regular performance dashboards and reports
- Ensure accurate tracking, tagging, and attribution across campaigns
- Agency & partner management
- Collaborate closely with digital agencies and technical partners
- Ensure paid media and campaigns are fully integrated and tracked end‑to‑end
- Coordinate SEO, technical improvements and website enhancements
- Support delivery of new features, releases, and optimisation initiatives
- Cross‑team collaboration
- Translate marketing briefs into website builds and digital experiences
- Partner with creative and content teams to keep the site fresh and on‑brand
- Work with CRM and marketing teams on integrations and campaign journeys
- Continuous improvement & innovation
- Identify opportunities to improve UX, CRO and digital journeys
- Conduct regular audits across content, performance and tracking
- Stay ahead of trends across digital, analytics and emerging technologies
- Content & brand activation
- Shape and guide digital content strategy across channels
- Support organic social strategy and ensure consistent brand messaging
- Ensure every digital touchpoint reflects Fora’s premium, design‑led proposition
Requirements
You are a hands‑on digital marketer who thrives in a fast‑paced environment, combining analytical thinking with strong execution.
Experience & skills:
- Proven experience in a Digital Marketing Manager (or similar) role
- Strong background in website management and optimisation
- Solid understanding of PPC, paid social, SEO, email and analytics
- Hands‑on experience with GA4, Google Ads, Meta Ads Manager, CMS and CRM tools
- Strong analytical capability—able to turn data into meaningful action
- Excellent project management with the ability to manage multiple workstreams
- Experience working with agencies or external partners
- Experience with tag management or data visualisation tools
- Exposure to B2B, B2C, membership or professional services environments
- Relevant qualifications (e.g. CIM, DMA, Google certifications)
Benefits
Your work should enhance your life, not compete with it. That’s why our benefits support wellbeing, fuel your ambitions, and give you freedom to live and work your way.
- Core working hours with flexibility— because life doesn’t run 9‑5
- Two weeks ‘Work from Anywhere’—swap your desk for a beach or mountain
- 28 days’ annual leave + bank holidays
- Your birthday off
- Buy additional annual leave to create more time for what matters
- 5% matched pension scheme
- Life assurance for peace of mind
- Discounted gym membership
- Health cash plan
- Mental wellbeing support—confidential in‑person or online therapy sessions
- Cycle to Work Scheme
- Season Ticket Loan to ease your journey
- 25% off at Fora cafés
- 2 volunteer days per year
We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, colour, religion, gender, sexual orientation, gender identity, age, national origin or disability status.
Website Marketing Manager employer: Fora
At Fora, we pride ourselves on being an exceptional employer that champions creativity and innovation in the workplace. Our vibrant work culture fosters collaboration and personal growth, offering employees the chance to thrive in a flexible environment with generous benefits such as 28 days of annual leave, a matched pension scheme, and opportunities for professional development. With our commitment to wellbeing and sustainability, working at Fora not only empowers you to excel in your role as a Website Marketing Manager but also allows you to contribute to a meaningful mission that redefines the future of workspaces.
StudySmarter Expert Advice🤫
We think this is how you could land Website Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fora and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fora are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fora on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fora. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Website Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fora. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fora:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fora’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fora
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fora will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fora, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
