Senior Manager, Strategy & Operations, UK

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place.

Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City. In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

About The Role

We’re seeking a Senior Strategy & Operations Manager to accelerate the growth of Fora across the UK. Reporting to the Head of International (based in NYC), this leader will help drive advisor growth and success and ensure scalable, best-in-class operations on the ground. This role is based in London or New York City, with regular travel across the UK (Birmingham, Manchester, Edinburgh, and other key cities) or (if not based in NYC) also quarterly travel to New York City.

Key Responsibilities

• Performance & Strategy: Execute Fora’s UK strategy, aligned with broader international priorities and KPIs. Own end-to-end KPI tracking, weekly reporting, operational forecasting, and performance analysis, translating insights into clear actions.
• Operations & Compliance: Operationalise UK priorities across key workstreams, building and continuously improving the processes, tools, and infrastructure required to support advisors and scale the market effectively. Oversee localisation and optimisation of key tools and workflows, including HubSpot, Intercom, Retool, and WhatsApp. Build and refine operational processes across advisor onboarding, support, training, payments, compliance, and other areas critical to a high-quality advisor experience. Partner with General Counsel and relevant HQ teams to support adherence to UK regulatory and compliance requirements.
• Marketing & Growth: Coordinate and execute UK marketing initiatives across PR, brand, partnerships, and events. Develop locally relevant messaging, content, partnerships, and client-facing experiences that strengthen Fora’s presence in the UK. Oversee the advisor conversion funnel in partnership with Sales, ensuring Fora attracts and onboards high-quality advisors. Monitor acquisition performance, identifying opportunities to improve conversion and growth efficiency.
• Advisor Success & Community Building: Own the end-to-end UK advisor experience, proactively identifying and addressing gaps across onboarding, training, support, platform tools, partnerships, client-facing materials, and community engagement. Develop initiatives that help UK advisors build their businesses, engage with the Fora community, and get the most from Fora’s platform. Build and manage relationships with local travel partners, tourism boards, and relevant organisations based on advisor and market needs.
• Leadership & Cross-Functional Execution: Represent Fora across UK internal and external initiatives. Source, vet, and manage third-party partners, vendors, and contractors to strengthen and scale UK operations. Project-manage UK deliverables across global HQ functions (Product, Finance, Marketing, Legal, Data). Foster a culture of efficiency, accountability, and advisor-first servant leadership as the UK team scales.

Requirements

• Excellent written and spoken English
• Strong communication and presentation skills, including public speaking ability
• Based in London or New York City with flexibility to travel across the UK
• 5–7 years of total professional experience, including:
• 2+ years in demanding professional services (top-tier management consulting, investment banking, or private equity)
• 3+ years in highly operational or startup environments; launch experience preferred
• Excellent organisational and project management skills; proven ability to drive cross-functional initiatives
• Advanced proficiency in Excel/Google Sheets with the ability to build financial and operational models from scratch and discern data
• Bachelor’s degree in Business, Engineering, Economics, or related field
• Ability to travel regularly

Strongly Preferred

• Experience launching or scaling a new market, product line, or geography
• Familiarity with UK regulatory environments (consumer-facing platforms, financial services, travel)
• Interest in or prior experience in the travel industry

Compensation

Compensation for this role varies based on experience, with an indicative range of £100K–£125K. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Our Values

• We’re forging our own path. Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
• We’re stronger together. Community is our cornerstone and collective power is our strength.
• We believe in technology. We believe technology is an answer to some of the most fundamental challenges the travel industry faces.
• We’re here to serve. We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win.
• We mean business. Fora is equal parts fun, meaningful work and serious travel business.

WORK AUTHORIZATION

Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.