At a Glance
- Tasks: Lead and optimise our digital marketing strategy, focusing on website performance and user experience.
- Company: Join Fora, a pioneering company reshaping the future of work with design-led spaces.
- Benefits: Flexible working hours, 28 days leave, health cash plan, and discounts at Fora cafés.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a measurable impact in a dynamic role at the heart of our marketing function.
- Qualifications: Experience in digital marketing, website management, and strong analytical skills required.
The predicted salary is between 40000 - 50000 € per year.
The Company
At Fora, we’re reimagining what the workplace can be. We create inspiring, design‑led spaces that blend hospitality, community, and wellbeing—so people can work productively, creatively, and happily. From our first London workspace over 20 years ago, we’ve grown to 60+ locations across the UK supporting 30,000+ members and partnering with trailblazing brands like Ocado, The British Fashion Council, and Pangaia. Backed by The Office Group, Blackstone, and Brockton Capital, we’re growing fast and pioneering conscious design, sustainable construction, and workspaces that empower people to work in their own unique way.
This is a pivotal role where you’ll lead and optimise Fora’s digital marketing strategy, with a particular focus on our website as a core commercial and conversion channel. From shaping user journeys to driving performance across campaigns, you’ll combine creative thinking with data-driven decision-making to deliver measurable impact. Working closely with the Head of Digital Marketing, you’ll help drive brand visibility, audience engagement, and commercial growth across all digital touchpoints.
What you’ll be doing
- Website ownership & user experience
- Own and manage Fora’s website, ensuring an exceptional, seamless user experience
- Build and optimise landing pages for campaigns using CMS templates
- Update site content including copy, imagery and campaign assets
- Maintain high standards of UX, design quality and brand consistency
- Monitor performance (load time, issues, site health) and drive improvements
- Analytics & performance optimisation
- Analyse website performance using GA4 and other tools
- Track user behaviour and conversion performance across the funnel
- Translate data into clear insights and actionable recommendations
- Build and share regular performance dashboards and reports
- Ensure accurate tracking, tagging and attribution across campaigns
- Agency & partner management
- Collaborate closely with digital agencies and technical partners
- Ensure paid media and campaigns are fully integrated and tracked end-to-end
- Coordinate SEO, technical improvements and website enhancements
- Support delivery of new features, releases and optimisation initiatives
- Cross-team collaboration
- Translate marketing briefs into website builds and digital experiences
- Partner with creative and content teams to keep the site fresh and on-brand
- Work with CRM and marketing teams on integrations and campaign journeys
- Continuous improvement & innovation
- Identify opportunities to improve UX, CRO and digital journeys
- Conduct regular audits across content, performance and tracking
- Stay ahead of trends across digital, analytics and emerging technologies
- Content & brand activation
- Shape and guide digital content strategy across channels
- Support organic social strategy and ensure consistent brand messaging
- Ensure every digital touchpoint reflects Fora’s premium, design-led position
Why Fora? You’ll be joining a brand that’s shaping the future of work, backed by ambitious growth and a strong creative identity. This is an opportunity to make a visible, measurable impact in a role that sits at the heart of our marketing function.
Requirements
You’re a hands-on digital marketer who thrives in a fast-paced environment and combines analytical thinking with strong execution.
Experience & skills:
- Proven experience in a Digital Marketing Manager (or similar) role
- Strong background in website management and optimisation
- Solid understanding of PPC, paid social, SEO, email and analytics
- Hands-on experience with GA4, Google Ads, Meta Ads Manager, CMS and CRM tools
- Strong analytical capability—able to turn data into meaningful action
- Excellent project management with the ability to manage multiple workstreams
- Working with agencies or external partners
- Experience with tag management or data visualisation tools
- Exposure to B2B, B2C, membership or professional services environments
- Relevant qualifications (e.g. CIM, DMA, Google certifications)
Benefits
At Fora, we believe work should enhance your life—not compete with it. That’s why our benefits are designed to support your wellbeing, fuel your ambitions, and give you the freedom to live and work your way.
- Work Your Way
- Core working hours with flexibility – because life doesn’t run 9–5
- Two weeks ‘Work from Anywhere’ – swap your desk for a beach, a mountain… anywhere that inspires you
- Time to Rest & Recharge
- 28 days’ annual leave + bank holidays
- Your birthday off – celebrate you
- Buy additional annual leave to create even more time for what matters
- Wellbeing & Security
- 5% matched pension scheme – supporting your future
- Life assurance for peace of mind
- Discounted gym membership to keep you feeling your best
- Health cash plan - supporting day to day medical expenses
- Mental wellbeing support - confidential in-person or online therapy sessions
- Smarter, Greener Commuting
- Cycle to Work Scheme
- Season Ticket Loan to make your journey easier and more affordable
- Perks That Make You Smile
- 25% off at Fora cafés – your morning coffee just got better
- 2 x volunteer days / year
Website Marketing Manager in London employer: Fora Space Limited
At Fora, we are not just redefining workspaces; we are cultivating a vibrant community that prioritises wellbeing and creativity. As a Website Marketing Manager, you will thrive in a dynamic environment that values flexibility, offering benefits like remote work options and generous leave policies, all while contributing to a brand that is at the forefront of sustainable design and innovation. Join us to make a tangible impact in a role that champions personal growth and professional development within a supportive and inspiring culture.
StudySmarter Expert Advice🤫
We think this is how you could land Website Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research Fora’s values, mission, and recent projects. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 3
Prepare for the interview by practising common questions and crafting your own questions about the role. Show them you’re not just interested in the job, but also in how you can contribute to their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Fora team.
We think you need these skills to ace Website Marketing Manager in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about shaping user experiences and driving brand visibility. Make it personal and relatable!
Tailor Your CV:Don’t just send a generic CV! Tailor it to highlight your experience in website management and optimisation. We love seeing how your skills align with our needs, so make sure to showcase relevant projects and achievements.
Be Data-Driven:Since we’re all about analytics, include specific examples of how you've used data to drive decisions in your previous roles. Show us how you’ve turned insights into action—this is key for the role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Fora Space Limited
✨Know Your Digital Marketing Stuff
Make sure you brush up on your digital marketing knowledge, especially around website management and optimisation. Be ready to discuss your experience with tools like GA4, Google Ads, and CMS platforms, as these will be crucial for the role.
✨Showcase Your Analytical Skills
Prepare to demonstrate how you've used data to drive decisions in past roles. Bring examples of how you've analysed website performance or user behaviour and turned those insights into actionable strategies that improved results.
✨Understand Fora's Brand and Values
Familiarise yourself with Fora’s mission and values. Think about how your personal approach to digital marketing aligns with their focus on community, wellbeing, and design-led spaces. This will show that you're not just a fit for the role, but also for the company culture.
✨Prepare Questions for Them
Have a few thoughtful questions ready to ask during the interview. This could be about their current digital strategy, how they measure success, or what challenges they face in the digital space. It shows you're genuinely interested and engaged.
