At a Glance
- Tasks: Lead creative social content for women's football on TikTok, Instagram, and YouTube.
- Company: Footballco, a global leader in football content with over 700 million fans monthly.
- Benefits: 12-month contract, dynamic work environment, and opportunity to shape women's sports media.
- Other info: Collaborative team atmosphere with a focus on creativity and cultural relevance.
- Why this job: Make an impact by engaging young women and girls in football culture through innovative content.
- Qualifications: 3+ years in social media content planning and audience engagement.
The predicted salary is between 29700 - 36300 £ per year.
Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, Mundial, INDIVISA and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.
About the Role
Footballco is looking for a Social Media Manager & Social Creative to lead the launch and growth of a new set of multi-sport social channels designed to engage an audience of young women and girls. This role is a 12-month fixed-term contract.
You will be responsible for planning and publishing creativity-fused, social-first content specifically tailored for a UK female audience aged 18-34. You will also be the first port of call for commercial collaboration and content ideation in this space across the 2026/27 season. TikTok, Instagram and YouTube are expected to be the channels this brand will reach an audience on. The role will require regular attendance in our London office/studio.
What you'll be doing:
- Content Ideation & Planning: Lead the creative ideation and planning of platform-native social content to ensure the channel's output stands out.
- Publishing & Optimisation: Handle daily social publishing, optimisation, and community management across YouTube, Instagram, and TikTok to maximise channel growth and audience engagement in the UK.
- YouTube Growth Strategy: Develop and execute tailored strategies specifically designed to drive YouTube channel growth, focusing heavily on short-form volume and long-form quality, with content optimised with video structure, custom thumbnails, and search-friendly captions.
- Crossover Audiences: A critical reason for this channel to fill a gap in Footballco’s channel portfolio of creating culture-first content (fashion, music, lifestyle) that reaches UK women who would identify as casual football fans, with football not necessarily a core part of their online identity.
- Production Collaboration: Plan and script long-form and short-form video content, arming the production and post-production teams with detailed briefs and insights to support efficient content shoots.
- Content Calendar Management: Manage a social planner to deliver high-quality audience and commercial content against key milestones. Identify crossover opportunities in the calendar (movie releases, fashion events, etc).
- Performance Analytics: Monitor content performance, analyse data using social tools, and share actionable insights to constantly refine future publishing and growth plans.
- Trend & Format Monitoring: Keep your finger on the pulse of social trends, platform updates, and emerging formats to keep our new channels leading the way with highly relevant content.
- Commercial Pitches: Be the content lead for ideation for pitches to clients/agencies where output will live on the new set of channels you’ll be primarily responsible for, whether integrated into existing IP or using as a platform to develop new IP.
- Partner Collaborations: Develop and deliver social content plans for commercial and non-commercial partners based around shared objectives, ensuring assets go live against deadlines.
What you have:
- Minimum three years’ experience planning and publishing audience-driven content on social media channels.
- Proven track record of growing audiences and driving strong engagement on relevant social platforms.
- Deep-rooted knowledge of culture crossover content across online platforms – music, fashion, TV, gaming… anything where passion, identity and fandom can overlap with sport.
- Good understanding of sports culture, fan communities, and the modern media landscape.
- Experience writing video scripts, content plans, and providing sharp, actionable feedback to production teams.
- Strong editorial judgement and the creative ability to react at pace to breaking news, viral trends, and cultural moments.
- Familiarity with social analytics tools (e.g. YouTube Analytics, Measure Studio) to pull insights and pivot publishing and content plans accordingly.
- Excellent copywriting skills and a sharp creative mind capable of producing content that genuinely engages and excites casual UK female sports fans organically.
- Ability to manage multiple deadlines in a fast-paced environment, keeping a calm, problem-solving mindset under pressure.
- A highly collaborative attitude with excellent communication skills, enabling you to work effectively with both on-screen talent and internal production teams.
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Social Media Manager & Social Creative - Women's Football employer: Footballco
Footballco is an exceptional employer for creative individuals passionate about football and video production. With a vibrant work culture that encourages innovation and collaboration, employees have the opportunity to grow their skills in a dynamic environment while contributing to engaging content that reaches millions of fans worldwide. The company's commitment to employee development and its focus on producing high-quality, entertaining formats make it a rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager & Social Creative - Women's Football
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Footballco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Footballco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Footballco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Footballco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager & Social Creative - Women's Football
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Footballco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Footballco:Show us that you’ve done your homework! In your application, briefly mention what you admire about Footballco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Footballco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Footballco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Footballco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
