At a Glance
- Tasks: Create engaging social media content and manage audience interactions across multiple platforms.
- Company: Join Footballco, the leading football content creator with a global reach.
- Benefits: Flexible hybrid working, competitive salary, and opportunities to work on exciting projects.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Be part of a dynamic team shaping football conversations for millions worldwide.
- Qualifications: Passion for football and experience in social media content creation required.
The predicted salary is between 35000 - 45000 £ per year.
Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, Mundial and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.
About the Role
Footballco is looking for a Social Media Manager & Content Strategist to join GOAL’s Content team in the UK. You’ll be involved in GOAL’s daily social output and work closely with other teams (e.g. production) to create compelling content in GOAL’s tone of voice. You’ll also support the thriving ecosystem we have of commercial proposals and delivery for sponsorship and adaptation of Footballco IP. This role is ideal for someone with years of blended experience publishing editorial and commercial content – understanding how audience interest sits at the heart of both, while being creative layering on brand objectives in a complementary way. The role can be done in a hybrid role from any UK location, with an ability to attend our London or Leeds offices for office attendance looked upon favourably.
Job Responsibilities
- Execute GOAL and its verticals’ social media strategy across platforms. We publish on TikTok, Instagram, YouTube, Facebook, X, Snapchat, Twitch, Discord and Spotify.
- Daily social publishing, community management and audience engagement, creating and overseeing detailed content rollout plans where applicable.
- Collaborate with our team and strategy on commercial proposals where sponsorship and adaptation of GOAL’s own IP is part of a response.
- Collaborate with our team and client services on commercial delivery where sponsorship and adaptation of GOAL’s own IP is part of a campaign.
- Arm the production team with questions, insights and assets to support shoots.
- Planning and scripting long-form and short-form video content, ensuring that the post-production team is given detailed briefs for process efficiency.
- Manage and feed into GOAL’s Social Planner to deliver audience and commercial content against key milestones and deadlines, as well as the football calendar.
- Drive forwards creative ideation and ensure content output is on-brand, innovative, and platform-native.
- Advise on social captions, thumbnails and content flow to optimise storytelling and maximise reach for a UK audience.
- Monitor content performance, analyse data and share actionable insights to refine future publishing plans on Footballco’s portfolio of social channels.
- Absorb social trends, platform updates and emerging formats to keep GOAL leading the way globally with its social content.
- Manage relationships with external partners, talent, and collaborators.
- Support platform revenue-driving efforts across social for GOAL IP.
- Willingness and availability to work around big football moments and shoots, which may require evening and weekend work for specific projects.
Skills and Experience
- Passion for football and strong depth of knowledge of both the UK and global game.
- Minimum four years’ experience planning and publishing audience-driven content on social media channels.
- Experience working on commercial campaigns delivered for social media platforms within a publisher, sports, or agency environment.
- Proven track record of growing audiences and engagement across major social platforms.
- Deep understanding of football culture, fan communities, and the wider media landscape.
- Experience writing video scripts and content plans, as well as providing astute and actionable feedback for others within the team and in other departments would be ideal, or at the very least a willingness to pick up and learn the ropes.
- Strong editorial judgement and creative ability to react to breaking news and viral opportunities.
- Proficiency in social analytics tools (e.g. Measure Studio, YouTube Analytics).
- Excellent copywriting skills, adhering to GOAL’s tone and brand voice.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment, with a problem-solving mindset and calmness under pressure.
- A collaborative attitude and excellent communication skills.
- Experience coordinating with global or multilingual teams is an advantage – Footballco has a global network publishing in 15 languages and staff around the world.
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Social Media Manager & Content Strategist in Slough employer: Footballco
Footballco is an exceptional employer, offering a dynamic work culture that thrives on creativity and collaboration. With the flexibility of hybrid working arrangements and opportunities to engage with a global audience of over 700 million football fans, employees can grow their skills in a fast-paced environment while contributing to innovative content strategies. The company values diversity and inclusion, ensuring that all team members are empowered to make an impact in the world of football media.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager & Content Strategist in Slough
✨Tip Number 1
Get your social media game on point! Make sure your profiles are polished and showcase your best work. Engage with relevant content and communities to show you’re not just a spectator but an active participant in the football world.
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn, attend football events, or join online forums. Building relationships can open doors and give you insider info about job opportunities that might not be advertised.
✨Tip Number 3
Show off your creativity! When you get the chance to interview, come prepared with ideas for content strategies or campaigns. This will demonstrate your passion and understanding of what makes engaging football content.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Footballco team and contributing to our amazing content!
We think you need these skills to ace Social Media Manager & Content Strategist in Slough
Some tips for your application 🫡
Show Your Passion for Football:When you're writing your application, let your love for football shine through! We want to see how your passion aligns with our mission at Footballco. Share any relevant experiences that highlight your connection to the game.
Tailor Your Content Strategy:Make sure to customise your application to reflect your understanding of GOAL’s tone of voice and content strategy. We’re looking for someone who can create compelling content, so showcase your skills in crafting engaging social media posts.
Highlight Your Experience:Don’t hold back on sharing your experience with social media management and content creation. We want to know about your past successes in growing audiences and engagement, so be specific about your achievements!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at Footballco
✨Know Your Football Inside Out
Make sure you brush up on your football knowledge before the interview. Understand the latest trends, key players, and major events in both the UK and global football scene. This will not only show your passion but also help you connect with the interviewers who are likely to be just as passionate about the game.
✨Showcase Your Social Media Savvy
Prepare examples of your previous work in social media management. Be ready to discuss specific campaigns you've executed, the strategies you used, and the results you achieved. Highlight your experience with various platforms like TikTok, Instagram, and YouTube, and how you tailored content for each.
✨Demonstrate Your Creative Thinking
Think of innovative ideas for content that could resonate with GOAL's audience. Bring a few concepts to the table during your interview, showcasing your ability to drive creative ideation. This will demonstrate your proactive approach and understanding of what makes engaging content.
✨Be Data-Driven
Familiarise yourself with social analytics tools and be prepared to discuss how you've used data to inform your content strategy in the past. Share examples of how you've monitored performance, analysed results, and adjusted your plans accordingly to maximise engagement and reach.
