At a Glance
- Tasks: Lead growth strategies and enhance user engagement for a global football media company.
- Company: Footballco, the world's leading football media company for the next generation of fans.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Be part of a fast-paced environment with a focus on innovation and audience connection.
- Why this job: Join a dynamic team and shape the future of football media for millions of fans.
- Qualifications: Experience in product growth or digital marketing, with a data-driven mindset.
The predicted salary is between 50000 - 70000 £ per year.
Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
About the Role
We are seeking a data-driven Product Owner to lead our growth and distribution strategy with a focus on the user funnel: acquisition, activation, and retention. You will be the bridge between our high-scale, multi-language content engine and our global audience, ensuring that every innovation we build reaches the right community at the right time.
What you’ll be doing:
- Funnel Ownership: You will sit at the intersection of product and marketing, co-owning the end-to-end user journey.
- Product Marketing: Act as the internal lead for all product launches, feature updates, and commercial drops. You will manage the lifecycle of feature announcements using well designed onboarding flows.
- Distribution Strategy: Work closely with our content teams to ensure our content plan is backed by a tailored marketing and promotions plan targeting key audience segments.
- Hyper-Personalisation: Lead and implement the strategy that encompasses push notifications and email campaigns as well as SEO and social channels. Using user data to tailor creative that drives engagement and returning visits.
- Campaign Coordination: Lead the product execution for major series and episode launches, merchandise drops, new affiliate verticals, and major tournament hubs. Ensuring high visibility across all web and app touchpoints.
What you have:
- Proven experience in product growth, digital marketing, or audience development within a high-traffic media or tech environment.
- Experience in leveraging AI to research, prototype, automate and optimise.
- Strong understanding of funnel analytics.
- Experience with engagement tools and push/newsletter platforms.
- A commercial mindset with the ability to link user engagement to revenue outcomes.
- Product Knowledge Skills: A deep understanding of the customer and their needs across different segments. Data-driven and always curious about customer behaviour across our products. Understands the industry.
Product Owner- Growth & Distribution employer: Footballco
Footballco is an exceptional employer, offering a dynamic work culture that thrives on innovation and creativity in the fast-paced world of football media. With a commitment to employee growth, we provide opportunities for professional development and the chance to work with cutting-edge technology in a collaborative environment. Located at the heart of the football community, our team enjoys unique access to industry insights and a vibrant atmosphere that fuels passion for the game.
StudySmarter Expert Advice🤫
We think this is how you could land Product Owner- Growth & Distribution
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Footballco!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Footballco would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Footballco through your school's career services!
We think you need these skills to ace Product Owner- Growth & Distribution
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Owner- Growth & Distribution, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Owner- Growth & Distribution position at Footballco. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Footballco
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
