Social Media Manager & Content Strategist in London

Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, Mundial and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.

About the Role

Footballco is looking for a Social Media Manager & Content Strategist to join GOAL’s Content team in the UK. You’ll be involved in GOAL’s daily social output and work closely with other teams (e.g. production) to create compelling content in GOAL’s tone of voice. You’ll also support the thriving ecosystem we have of commercial proposals and delivery for sponsorship and adaptation of Footballco IP. This role is ideal for someone with years of blended experience publishing editorial and commercial content – understanding how audience interest sits at the heart of both, while being creative layering on brand objectives in a complementary way. The role can be done in a hybrid role from any UK location, with an ability to attend our London or Leeds offices for office attendance looked upon favourably.

Job Responsibilities

• Execute GOAL and its verticals’ social media strategy across platforms. We publish on TikTok, Instagram, YouTube, Facebook, X, Snapchat, Twitch, Discord and Spotify.
• Daily social publishing, community management and audience engagement, creating and overseeing detailed content rollout plans where applicable.
• Collaborate with our team and strategy on commercial proposals where sponsorship and adaptation of GOAL’s own IP is part of a response.
• Collaborate with our team and client services on commercial delivery where sponsorship and adaptation of GOAL’s own IP is part of a campaign.
• Arm the production team with questions, insights and assets to support shoots.
• Planning and scripting long-form and short-form video content, ensuring that the post-production team is given detailed briefs for process efficiency.
• Manage and feed into GOAL’s Social Planner to deliver audience and commercial content against key milestones and deadlines, as well as the football calendar.
• Drive forwards creative ideation and ensure content output is on-brand, innovative, and platform-native.
• Advise on social captions, thumbnails and content flow to optimise storytelling and maximise reach for a UK audience.
• Monitor content performance, analyse data and share actionable insights to refine future publishing plans on Footballco’s portfolio of social channels.
• Absorb social trends, platform updates and emerging formats to keep GOAL leading the way globally with its social content.
• Manage relationships with external partners, talent, and collaborators.
• Support platform revenue-driving efforts across social for GOAL IP.
• Willingness and availability to work around big football moments and shoots, which may require evening and weekend work for specific projects.

Skills and Experience

• Passion for football and strong depth of knowledge of both the UK and global game.
• Minimum four years’ experience planning and publishing audience-driven content on social media channels.
• Experience working on commercial campaigns delivered for social media platforms within a publisher, sports, or agency environment.
• Proven track record of growing audiences and engagement across major social platforms.
• Deep understanding of football culture, fan communities, and the wider media landscape.
• Experience writing video scripts and content plans, as well as providing astute and actionable feedback for others within the team and in other departments would be ideal, or at the very least a willingness to pick up and learn the ropes.
• Strong editorial judgement and creative ability to react to breaking news and viral opportunities.
• Proficiency in social analytics tools (e.g. Measure Studio, YouTube Analytics).
• Excellent copywriting skills, adhering to GOAL’s tone and brand voice.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment, with a problem-solving mindset and calmness under pressure.
• A collaborative attitude and excellent communication skills.
• Experience coordinating with global or multilingual teams is an advantage – Footballco has a global network publishing in 15 languages and staff around the world.

Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.