At a Glance
- Tasks: Lead global paid content campaigns and optimise performance across various platforms.
- Company: Join Footballco, the leading football content creator with a massive global reach.
- Benefits: Flexible working hours, competitive pay, and a chance to work with top brands.
- Other info: Dynamic team environment with opportunities for growth and creativity.
- Why this job: Make an impact in the world of football marketing and engage millions of fans.
- Qualifications: Experience in managing paid content campaigns and strong analytical skills.
The predicted salary is between 60750 - 74250 £ per year.
Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, FanZone, Front Three, Beast Mode On Podcast, INDIVISA and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.
This is a 4-month fixed-term contract, working 2–3 days per week.
Footballco is looking for an experienced Paid Content Manager to join our affiliate team. The position will require you to execute numerous global campaigns throughout the rest of the year across paid social, PPC, and arbitrage to attract high-intent users and drive conversion across our numerous affiliate verticals, such as ticketing, streaming, VPN, finance, and others. It will include videos, static posts, and it will require daily interaction with our internal teams, such as Affiliate, Client Services, Ad Operations, and Social, plus external clients.
Responsibilities include:
- Managing all aspects of global paid content implementation including campaign creation, tracking, optimisation and reporting.
- Delivering content on social, search engines and other publishers.
- Ensuring best practice and optimisation are implemented correctly to achieve desired performance and strict targets.
- Building and implementing third party support to scale and manage our paid content operations globally.
- Liaising with partners to ensure engagement and maintaining high quality of service.
- Demonstrating platform expertise and developing content distribution strategies for internal teams and external clients.
- Managing relationships with publishers, media vendors, and social vendors to maximize performance.
- Contributing to the development of new features and functionality for our website, apps, and family of products.
- Strong budget management capabilities, ensuring channels remain within budget and hit performance KPIs.
- Being curious, flexible, and willing to get involved in general business.
- Significant experience of managing paid content campaigns.
- A strong track record of making things happen, challenging, and driving performance with enthusiasm and vigor.
- A love of data and desire to interrogate data to find insights then deliver those insights to relevant teams and stakeholders.
- Excellent project management skills with the ability to juggle multiple projects and deadlines at once.
- Strong business knowledge and ability to use creative thinking to resolve problems and/or roadblocks as they occur.
- Experience with third-party ad servers.
- Experience managing the onsite inventory of a large global publisher or website.
- Managed and maintained media distribution for a portfolio of client accounts.
All qualified applicants will receive consideration for employment without regard to age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Performance Marketing Manager - Digital in London employer: Footballco
At Footballco, we pride ourselves on being a dynamic and innovative employer that values creativity and collaboration. Our work culture fosters growth and development, offering employees the chance to engage with a global audience of over 700 million football fans while working alongside passionate professionals in the industry. With flexible working arrangements and a commitment to diversity and inclusion, we provide a rewarding environment for those looking to make a meaningful impact in the world of sports media.