Performance Marketing Manager at a worldwide FMCG brand in London

Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, FanZone, Front Three, Beast Mode On Podcast, INDIVISA and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.

This is a 4-month fixed-term contract, working 2–3 days per week.

Footballco is looking for an experienced Paid Content Manager to join our affiliate team. The position will require you to execute numerous global campaigns throughout the rest of the year across paid social, PPC, and arbitrage to attract high-intent users and drive conversion across our numerous affiliate verticals, such as ticketing, streaming, VPN, finance, and others. It will include videos, static posts, and it will require daily interaction with our internal teams, such as Affiliate, Client Services, Ad Operations, and Social, plus external clients.

Managing all aspects of global paid content implementation including campaign creation, tracking, optimisation and reporting, delivering content on social, search engines and other publishers. Ensuring best practice and optimisation are implemented correctly to achieve desired performance and, in most cases, strict targets.

Build and implement third party support to scale and manage our paid content operations globally. You will be responsible for liaising with partners to ensure we get the engagement from them that we need and ensuring quality of service remains high.

Demonstrate platform expertise and develop content distribution strategies for internal teams and external clients. You will be the resident expert on all things paid content across the business. Manage relationships with publishers, media vendors, and social vendors to maximize the performance of existing buys and stay current with new products/ features.

Contribute to the development of new features and functionality for our website, apps, and family of products. Strong budget management capabilities, ensuring channels remain within budget and hit performance KPIs. Be curious, flexible, and willing to get involved in general business. You will sit in the affiliate team alongside content and partnership experts, developing ideas and managing our paid content audiences.

Significant experience of managing paid content campaigns. A strong track record of making things happen, challenging, and driving performance with enthusiasm and vigor. A love of data and desire to interrogate data to find insights then deliver those insights to relevant teams and stakeholders. Excellent project management skills with the ability to juggle multiple projects and deadlines at once.

Strong business knowledge and ability to use creative thinking to resolve problems and/or roadblocks as they occur, and know when to escalate. Experience with third-party ad servers. Experience managing the onsite inventory of a large global publisher or website. Managed and maintained media distribution for portfolio of client accounts.