At a Glance
- Tasks: Drive performance marketing and analyse data to boost revenue opportunities.
- Company: Join Footballco, the leading football media company for the next-gen fans.
- Benefits: Competitive salary, flexible working, and a chance to work in sports media.
- Other info: Exciting growth opportunities in a fast-paced, innovative environment.
- Why this job: Be part of a dynamic team shaping the future of football media.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 30000 - 40000 € per year.
Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
While reporting, admin and commercial tracking form the operational backbone of the position, the right candidate will be comfortable engaging partners, spotting revenue opportunities and using data to unlock incremental growth. We are looking for someone who understands performance marketing and the importance that data plays in driving partnership growth.
- Revenue & Performance Analysis
- Own regular analysis of commercial performance across partners and campaigns
- Track CPA, EPC, CVR, AOV and LTV and performance trends across markets, vertical and partners
- Identify upsell/cross-sell opportunities from performance data
- Support with maintaining clean, accurate CRM data
- Reconciling month-end of all performance related revenues, ensuring billing accuracy
- Create structured reporting on how our integrations and affiliate activity perform across social, web, app
- Build and own a new business pipeline in new markets and new verticals articulating our value proposition and how we drive performance
- Negotiate improved CPAs, bounties and commercial structures with new and existing partners
- Build bespoke pitch decks tailored to market, vertical and partner to sell our value proposition using case studies and translating data into compelling narratives
- Create monthly and quarterly performance updates for key partners
Proven experience in affiliate, performance marketing and/or digital sales. Advanced working knowledge of CRM, revenue reporting/reconciliation and affiliate platforms (Salesforce, GA, Impact, Awin, etc.). Demonstrable track record of building and growing commercial partnerships to drive revenue. Good negotiation skills with confidence pitching and agreeing commercial terms. Experience creating bespoke, data-led proposals tied to CPA, EPC, LTV and ROI metrics. Clear understanding of affiliate marketing mechanics and the wider marketing funnel. Confidence in analysing and interpreting performance data to unlock growth. Experience within sports, gaming or performance-led digital/social media publishing advantageous.
All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.
Marketing Officer / Executive Marketing Officer / Executive in London employer: Footballco
At Footballco, we pride ourselves on being an exceptional employer that champions creativity and innovation in the fast-paced world of football media. Our vibrant work culture fosters collaboration and growth, offering employees ample opportunities for professional development while engaging with a passionate community of football enthusiasts. Located at the heart of the sports industry, we provide unique advantages such as access to cutting-edge technology and a global network, making it an exciting place to advance your career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer / Executive Marketing Officer / Executive in London
✨Tip Number 1
Get your networking game on! Connect with people in the football media industry, attend events, and engage on social media. We can’t stress enough how valuable personal connections can be in landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in performance marketing and data analysis. This is your chance to demonstrate how you can drive revenue and growth, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching Footballco’s recent campaigns and partnerships. We want to see that you understand their mission and can bring fresh ideas to the table. Tailor your responses to highlight how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to contribute to the exciting world of football media.
We think you need these skills to ace Marketing Officer / Executive Marketing Officer / Executive in London
Some tips for your application 🫡
Show Your Passion for Football:When you're writing your application, let your love for football shine through! We want to see how you connect with the game and its community. Share any personal experiences or insights that highlight your enthusiasm for the sport.
Highlight Your Data Skills:Since we’re all about performance marketing, make sure to showcase your experience with data analysis. Talk about specific metrics you've worked with, like CPA or LTV, and how you've used them to drive growth in previous roles. We love numbers!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to match our job description. Mention relevant skills and experiences that align with what we’re looking for, especially in affiliate marketing and partnership growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Footballco!
How to prepare for a job interview at Footballco
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA, EPC, and CVR. Be ready to discuss how you've used these metrics in past roles to drive growth and improve partnerships. This shows you understand the data-driven nature of the role.
✨Tailor Your Pitch
When discussing your experience, relate it directly to Footballco's mission and values. Prepare examples of how you've built successful partnerships or created bespoke proposals that led to revenue growth. Tailoring your responses will demonstrate your genuine interest in the company.
✨Showcase Your Analytical Skills
Be prepared to talk about specific instances where your analysis of performance data led to actionable insights. Discuss how you’ve identified upsell opportunities or improved commercial structures based on data trends. This will highlight your analytical prowess.
✨Engage with Passion
Football is a passion for many, so don’t shy away from expressing your enthusiasm for the sport and its community. Share your thoughts on current trends in football media and how you see yourself contributing to Footballco’s mission. A genuine passion can set you apart!
